Google Flights now shows expected airfare cost increases & filter for hotel discounts
During the coming weeks, Google Flights will also roll out email notifications to alert users when prices expire for tracked flights or routes.
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Google on what’s important for 2017: Machine learning, AMP & structured data
We asked Google’s Gary Illyes what SEOs and webmasters should think about as this year closes.
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Hermit Crab SEO
You’ve heard of Barnacle SEO, but what about Hermit Crab SEO? Columnist Bryson Meunier sheds some light on this troubling black hat practice and urges search engines to do something about it.
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What are Google’s Gary Illyes’ favorite ranking signals?
Gary Illyes from Google loves Penguin, Panda and localization algorithms.
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What Google’s experimental content podium means for SEO
What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers.
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What you need to reach the big leagues of local SEO
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.
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Google Panda demotes or adjusts your rankings down — it does not devalue
Gary Illyes from Google told us Google’s new Penguin 4.0 algorithm devalues spam, ignores it — but Panda demotes the spam by adjusting the rankings down.
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Google News adds “Fact check” label for articles that contain fact-checking content
Google says articles that include the schema.org ClaimReview markup will have the Fact Check tag.
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Google launches new AMP testing tool
Check out the new AMP testing tool in the Google Search Console, it combines AMP and structured data errors with a live preview.
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Google to divide its index, giving mobile users better & fresher content
Currently, Google has a single index of documents for search. Google’s Gary Illyes announced they plan on releasing a second search index, mobile and desktop – with mobile being the primary.
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Google’s latest voter search tool serves up ballot information & polling places
Queries for “who’s on my ballot” and “where to vote” delivers an interactive tool that lists candidates and polling locations.
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Google Search Console removes sitelinks demotion feature
After 9 years, Google has decided to drop the Sitelinks demotion feature from the Google Search Console.
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Google says Penguin 4.0 roll out now complete
If you haven’t seen a Google Penguin recovery by now, you may still need to do some link clean up. Google Penguin 4.0 is now fully rolled out.
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Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
In the second installment of his two-part series on Google’s quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.
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I’ll stop the world and link with you
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
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Google looking at how to measure brand awareness for search
Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google’s UX team is looking at ways to measure brand awareness.
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Google Penguin looks mostly at your link source, says Google
When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site.
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Google labels your links, such as “footer” or Penguin-impacted
Google’s manual action team has access to look at a page’s link labels and may use that to dig deeper into the site’s activities.
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Exploring a newly-granted Google patent around social signals
Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results.
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AMP is one year old and growing fast, will it ultimately trump responsive design?
There are now 600 million AMP pages on 700,000 domains.
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