What you should look for in a SEO solution
With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an SEO software platform can increase efficiency and productivity whi…
Small business owners: 3 steps to creating accurate Google Analytics reports
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.
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Google studying ways to deal with offensive search suggestions & results
Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.
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Google reviews schema guidelines now prohibit vulgar or profane language
Make sure your reviews don’t contain profane or vulgar language, if they do, Google can remove your review rich snippets.
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What the heck is machine learning, and why should I care?
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.
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AMP results now showing in Google Image Search
AMP is now showing up in the mobile Google Image search results.
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Monetizing your SEO expertise
Columnist Stephan Spencer discusses how you can use SEO knowledge to build assets that make money for you, rather than having all the gains go to your clients.
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Google’s Top Searches in 2016: Pokémon Go & iPhone 7 outrank Donald Trump, Prince & Powerball
The site released a variety of its top search trends — ranking everything from top searches overall to the most searched people and global news stories.
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Google now showing product schema rich snippets in image search results
Google Image Search now supports product schema markup in the mobile image search results.
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Move over Amazon Echo & Google Home: Here comes Microsoft Cortana
Cortana will be baked into a new smart speaker from Harman Kardon to be released next year, potentially the first of many Cortana-powered devices.
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Searchmetrics Google ranking factors study says content gaining while links losing in importance
Google search ranking factors study is now out, it measured the top 20 search results for 10,000 keywords on Google.com.
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Bing’s top searches in 2016: Lady Gaga, iPhone 7 & video gamer DanTDM take top spots
While Bing ranked multiple topics — everything from top searched celebrities to tech trends — it didn’t share its most popular search term for the year.
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What we’ve learned about SEO in 2016
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.
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How and why the SEO tools industry should develop technical standards
Could SEO benefit from a collaborative effort to establish industry standards for SEO software? Contributor Michael King discusses the value this would have — as well as the challenges it would present.
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How Google may be slowing down AMP by not using direct links to publishers
What’s in a name? When it comes to AMP, a URL that’s not the publisher’s may not smell as sweet.
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New wave of referrer spam wrecking Google Analytics data
If you’re seeing a lot of referral traffic in your Google Analytics data, you’re not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google’s consideration.
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Optimizing Google Home search responses
What, if anything, can SEOs do to prepare for the era of the digital assistant? Columnist Brian Ussery shares his observations about Google Home.
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Google Search Console expands reports for property sets
Google’s property set feature in the Google Search Console just got way more useful.
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NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help
In 1955, NORAD’s number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad – the organization has been tracking Santa ever since.
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Why good SEO is strategic
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change.
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