Has machine learning created a new model for SEO ranking?
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.
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Maile Ohye has left Google
The latest Google employee departure is Maile Ohye, someone the SEO community has grown to love over the years.
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Google to sunset Google Site Search product, recommends ad-supported Custom Search Engine
Google is telling their Site Search customers they have to find a new internal search engine service.
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Will my organic rankings suffer if I don’t have a blog?
A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.
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Google says no algorithm changes in new deal to demote pirated content in UK search results
Google and Microsoft Bing agree to reduce pirated content from their search results in an agreement named the Voluntary Code of Practice.
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Google brings back emojis in the search results snippets for relevant queries
Google has brought back displaying emojis in the search results when the query thinks it is relevant.
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Google temporarily disables ‘not mobile-friendly’ label in search results due to bug
A bug has forced Google to remove the mobile friendly label from the search results. Google is fixing the issue and will restore the label after the problem is resolved.
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No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program
WSJ move might cause other publishers to remove content from Google’s program, if it turns out “Subscription” label doesn’t hurt conversions.
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Google rolls out 2013 Image Search design to more countries, webmasters complain of traffic loss
Did you notice a steep decline in your traffic from Google Image Search? You are not alone, it was due to a design change in some localized versions of the search engine.
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Can we machine-learn Google’s machine-learning algorithm?
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it’s more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine l…
Broken link building made easy
Broken link building is a great tactic, but prospecting for broken links in your niche can be time-consuming and inefficient. Luckily, columnist Patrick Stox has a handy method for identifying relevant broken linking opportunities.
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Missed link-building opportunities: Reclaiming broken links
Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors.
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Google’s latest search feature serves up fun facts about animals, plants, fruits & vegetables
Adding the words “fun facts” to queries for animals, plants, fruits or vegetables will surface list of facts atop search results.
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Keyword SWOT analysis: Finding your content opportunities
Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program.
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Google releases new video on how to hire an SEO consultant
Thinking of hiring an SEO firm or consultant? Watch this video from Google’s Maile Ohye on what questions to ask and what to look for during that hiring process.
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Seasonal and holiday link building
It’s not too early to start thinking about Valentine’s Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance.
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Google featured snippets now often followed by the “people also ask” box
The “People also ask” gets more frequent and prominent placement in Google.
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Google: No comment on possibility of a Feb. 7 algorithm update
Did your rankings in Google get better or worse over the past week? Many webmasters and SEOs are noticing some significant changes in Google’s search rankings algorithm.
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Google’s ‘people also ask’ search feature officially gains dynamic loading
Google’s people also ask feature has gained a new way for searchers to explore topics in the desktop and mobile search results.
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Florida court: Google permitted to delist sites regarded as spam under First Amendment
The e-ventures Worldwide, LLC vs. Google case should have been dismissed earlier.
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