Why you need to get back to SEO basics
You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.
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AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia
Baidu, Sogou and Yahoo Japan adopting the mobile framework.
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How we hijacked Google’s SEO guide search rankings
Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings — from Google itself. See what they learned in the process.
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How to use Google Tag Manager to show your clients results
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it.
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Google ‘related picks’ now showing under some top stories carousels
Google looks to show you more AMP top stories by adding a query expansion feature in the mobile search results.
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Google’s “One True Answer” problem — when featured snippets go bad
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers.
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How to monitor Google Knowledge Graph changes and performance
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so.
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Using AMP? A known bug is probably screwing up your Google Analytics
Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more.
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Google makes it easier to search for programming languages answers
Google can now handle queries containing sequences of 2–3 special characters.
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Do you know what a mobile crawl of your site looks like?
Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change.
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RIP Dmoz: The Open Directory Project is closing
DMOZ — The Open Directory Project that uses human editors to organize web sites — is closing. It marks the end of a time when humans, rather than machines, tried to organize the web. The announcement came via a notice that’s now showing on the home page of the DMOZ site, saying it…
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Link free or die
Why are we so afraid of links? Columnist Julie Joyce goes through several of our biggest fears and discusses how healthy they really are.
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After rare Google confirmation of on-site penalty, Natural News is back in Google’s index
HealthNews.com confirms being reincluded in the Google index after being deindexed last week.
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Google recommendations on how to handle day-long site closures for search rankings
Need to turn off your website for a period of time, but worry your Google rankings will drop? Here are some tips from Google’s John Mueller on how to handle it.
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Google Assistant to roll out across newer smartphones
The virtual assistant capability will soon be available on smartphones running Android 6.0 and 7.0.
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Bing UK now displaying National Health Service data for GP & hospital search queries
Searching for nearby GPs and hospitals on Bing UK will surface information pulled from the country’s publicly-funded national healthcare system.
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Natural News was not banned from Google over fake news
A Google webmaster violation is the reason this web site was penalized by Google, not because the site is controversial.
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Four U.S. Presidents in the KKK? Google’s latest problem with featured answers
Technically called a “featured snippet,” Google lists four U.S. presidents as Klan members, even though there’s no conclusive evidence any were.
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Gboard adds new languages, voice typing, new emojis & Doodles
Google has upgraded their iOS keyboard extension to support voice dialing and 15 more languages.
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Why UX is pivotal to the future of SEO
As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals.
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