What you need to know about Referrer Policy
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links.
The …
Who should optimize content: SEOs or content writers?
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization.
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Beyond SEO: Managing the management
You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it’s important to know how to deal with people and provides tips for doing so effectively.
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Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
Despite less traffic, paid subscriber conversion said to be up fourfold.
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Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches
In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing.
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Focus on these 5 areas to deliver big results in e-commerce SEO
Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson.
The post Focus on these 5 areas to deliver big results in e-commerc…
Google officially stops using DMOZ for source of search results snippets
With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description.
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EU ready to fine Google billions in shopping search antitrust case [Report]
In one of three active cases, the company faces potential fines of up to $9 billion.
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How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.
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Bing Visual Search lets you search specific objects within images
Bing joins Google, Pinterest and others in upgrading its image search capabilities.
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Microsoft expands its Bing Rewards loyalty program to the UK
Bing’s incentive program will also launch in France, Germany and Canada soon.
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Is your information architecture costing your e-commerce web shop millions in lost sales?
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure.
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Google’s latest search update gives art lovers a deeper dive into the masterpieces
Google’s Search team worked with its Arts and Culture team to improve art-related searches and create a new Street View feature for art museums.
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How to use SEO to influence B2B buyers at every stage of the buyer’s journey
Columnist Nate Dame notes that these days, B2B purchasers are performing as much as 90% of the buyer’s journey on their own. Are they consistently finding your brand along their journeys?
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The battleground of entities & reviews
How might Google utilize reviews to improve their understanding of entities — and produce more personalized search results? Columnist Dave Davies explores current trends and makes predictions about where the future is headed.
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Another study shows how featured snippets steal significant traffic from the top organic result
When a featured snippet is present, CTR for the first organic result falls below 20 percent.
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Google adds ‘Personal’ search filter, then drops it
Google tests a personalized version of their search results for signed-in Google users. Did you see it?
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Initial Interest Confusion rears its ugly head once more in trademark infringement case
Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!
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Google warns against misusing links in syndication & large-scale article campaigns
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.
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Crafting a successful holistic search approach
Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.
The post Crafting a successful holistic search approa…