What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced

Columnist Eric Enge breaks down the “AMA With Google Search” session at SMX Advanced, where Search Engine Land founding editor Danny Sullivan interviewed Webmaster Trends Analyst Gary Illyes from Google.

The post What I learned from the Danny Sullivan…

Consumers over bots: Why site crawlers don’t hold all the answers

Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis.

The post Consumers over bots: Why site crawlers don’t hold all the answers appeared first on Search Engine Land.

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Key notes on optimizing for voice search: Conversation, content and context

Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future.

The post Key notes on optimizing for voic…

AMP for Advanced SEOs: SMX Advanced insights

Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP).

The post AMP for Advanced SEOs: SMX Advanced insights appeared first on Search Engine Land.

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7 most important SEO focus areas for colleges and universities

For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season.

The post 7 most important SEO focus areas for colleges and universities appeared first on Sea…

SEO case study: Zero to 100,000 visitors in 12 months

Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website — without using any tricks or hacks.

The post SEO case study: Zero to 100,000 visitors in 12 months appeared first on Search Engine Land.

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How to determine if that ‘free audit’ solicitation email is legit

It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams — and how to get basic website audit information for free.

The post How to determine if that ‘free audit’ solicitation email is legit…

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