Google: Rate Of Hacked Sites Up 32% & Will Continue To Grow
This comes as no surprise to anyone in our field that when Google published their State of Website Security in 2016 they documented that there was a 32% increase year (2016) over year (2015) of sites that got hacked…
Spring Equinox 2017 Logos From Google & Bing
Today on the Google’s home page is a special logo for both the Spring Equinox, the first day of Spring and the first day of Fall in the southern hemisphere. The logo has a mouse picking a flower after spring has sprung…
Google Search Lead: I Can’t Go After Individual Problems In Search Results
We all know how bad some feature snippets in Google’s search results can look but even if you point it out to one of Google’s lead search engineers…
Google’s Top Stories Inclusion Is Algorithmic, No Manual Inclusion
Some think that being included in Google News, which is a human, manual inclusion process, is the same as being included in the “top stories” section in web search. It is not…
Google Image Search Action Buttons Are Missing For Some
Since last week, a bunch of searchers have been complaining that Google Image Search is missing the action buttons, i.e. view image, view page, share this image and other buttons…
Google AdWords Upsets Advertisers By Expanding Meaning Of Close Variants
Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said “over the coming months weâre expanding close variant matching to include additional rewording and reordering for exact match keywords…
St. Patrick’s Day Logos From Google, Bing & More
As you can see, our site today is dressed up in even more green than the typical day to celebrate St. Patrick’s Day. And so are the search engines, Google, Bing, Dogpile and others are all sporting St. Patrick’s day logos…
Google: 404s Are Not A Signal Of Low Quality
For years and years, Google has been trying to communicate that 404s, page not found results, are a normal part of the web. Pages don’t always live forever. 404s are not a bad thing, they are a normal thing…
Google: Again, Site Command Not Going Away
6 weeks ago we covered that the site command is sticking around despite other Google operators going away slowly. But then, a week or so ago…
Google Home Beauty & The Beast Was A Developer Integration
Bryson Meunier spotted that when he asked his Google Home device “what is my day like…
Search Buzz Video Recap: Google Fred Update Analyzed, Google Targets Fake & Hateful Content & Google Home Ads
This week in search, I dug deeper into the Google Fred update and discovered it targeted low value sites monetized via ads, affiliates and lead generation…
Are Google Search Snippets Showing False Dates?
The other day, Bill Hartzer posted that he saw Google showing inaccurate and false dates on his articles within the Google search results. Now I see a WebmasterWorld thread started by the administrator there, with a similar complaint…
Does Google Patrol The Black Hat Forums & Communities?
For as long as I can remember, I believe Googlers, including folks like Matt Cutts back in the day, used to regularly visit the black hat forums and communities – including the ones that were private…
Paul Haahr From Google Explains Offensive Vs Inaccurate
Yesterday we covered the new quality raters guidelines and how it targets and flags offensive, inaccurate and hate content in the search results. Tons of people took it to mean that Google is censoring the internet. That is not really the case, inste…
Google Helps An SEO Try To Land A Job At A Large Publisher
In the Google webmaster hangout last week, an SEO who is going on a job interview at a really huge web site, a news publisher he said…
Bing Ads Removes Trademark Policy For Keywords Globally
Bing announced they have dropped their trademark policy to disallow the bidding on trademarks globally, like they have in the US…
Google: Page Layout Algorithm/Penalty Is Still Important
The Google page layout algorithm/penalty which originally launched in 2012 and has been updated a few times since is still an important algorithm says Google’s Gary Illyes.
Gary was asked about it on Twitter and said, “yes…
Google: You Can Rank For Medium Competitive Keywords Without Links
We’ve seen Googlers say time and time again that you can rank without links because Google will look at the content but most SEOs know that without links, you cannot rank for anything somewhat competitive…
Google Algorithms Now Target Offensive, Upsetting, Inaccurate & Hateful Results
Yesterday, Google released a new quality raters guidelines PDF document that was specifically updated to tell the quality raters how to spot and flag offensive, upsetting, inaccurate and hateful web pages in the search results…
Google Local Pack Removes Call/Directions Button For Featured Image
Google seems to be swapping out the call and directions button in the local pack and replacing it with a featured image from the local business. I was personally able to replicate both user interfaces for the same query and screen shot it as Google …