Google: It’s Easier To Tell If A Page Is Slow Vs. Fast
Paul Bakaus, one of the more well-known faces behind Google’s AMP project, said a while back on Twitter that it is easier to tell if a page is slow versus telling if a page is fast. He said this after he said that the “whole area” of page speed “is t…
Google AdWords New Maximize Conversions Smart Bidding
Yesterday, Google announced a new smart bidding feature within AdWords named “maximize conversions.” As the name suggests…
Google: Our Algorithms Share Data With Other Algorithms
John Mueller of Google said in a webmaster video yesterday that Google’s search algorithms can and do share data from one algorithm to another. So if the Panda algorithm…
Programming Note: Offline For Shavous 5777
This is a programming note that I will technically be 100% offline for the next two days for the Shavous holiday.
Any story published on Wednesday or Thursday…
Google: Nofollow Does Not Burn Crawl Budget
There is a lot more clarity from Google these days around crawl budget which is why I found it a bit surprising to see some SEOs ask if using a nofollow attribute on your links can hurt your crawl budget…
Google Updated Quality Raters Guidelines Earlier This Month
Google has quietly updated the quality raters guidelines (PDF) on May 11, 2017. No one seemed to notice but Glenn Gabe posted on Twitter that @ramesh_s_bisht noticed the update this morning…
Google Fetch & Render Better Than Cache
Google’s John Mueller said this morning on Twitter that the Fetch and Render tool within the Google Search Console is the closest representation of what Google sees when they crawl your site. It is better for that purpose than the Google cache…
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Google: The Guest Post Link Warning Was Just A General Reminder
Late last week, Google posted a warning against using articles for link building and many thought we were going to see mass link penalties shortly after. I even asked Gary Illyes from Google about that and he didn’t reply to me about it…
Memorial Day: Google Tiny Flag, Bing Arlington Cemetery & More
Today is Memorial Day in the United States and many of the search engines have special logos and themes for the day. Google…
Google Again: There Was No Sandbox…
It is like every now and then a Googler has to say Google never had any Sandbox algorithm. They said it as recently in December. The Google Sandbox concept dates back to 2004. However, many SEOs felt there still was a Google Sandbox…
Google: No, Not All Ads Above The Fold Are Bad
I love John Mueller’s one word answers. The Google representative was asked on Twitter if all ads above the fold are bad and John said “no.” Of course…
Search Buzz Video Recap: Google Algorithm Updates, Link Spam Warning & Many Search Tests
This week in search, I go into more detail on the search algorithm and ranking changes we are noticing. I discuss how my original theory on featured…
Google Warns: Don’t Do Article Creation For Links
Yesterday, Google published a blog post named a reminder about links in large-scale article campaigns. Truth is, there is absolutely nothing new about what is written there…
Google Adds Personal Tab To Search Filters
Google now lets searchers filter their search results by “personal” results. By that, it mostly means emails, flights…
Google Tests New People Also Search For Carousel Interface
Google’s people also search for feature is testing a new design on mobile. It looks like a carousel above the top stories AMP carousel. Mitchell Haw from Ignite Visibility shared a screen shot with me on @johnelincoln Twitter account…
Google Tests Clickable Hotel Prices In Map View
Google is now testing displaying hotel price labels directly in the map view for your local searches on mobile. This was first spotted by our man Sergey Alakov who shared it on Twitter.
Normally, the map just shows icons and pins of where the hotels …
Google’s New AdWords Interface To Launch To All By End Of Year
Google announced they will be launching the new AdWords interface by the end of the year to all advertisers.
In March of 2016…
Google: No Index Is A Directive, It Doesn’t Control Crawling
There are many ways to control how Google crawls your web site but one of them is not the noindex tag. Google will still crawl your web site and web pages with the noindex tag on them. It needs to, in order to know what not to index. You can use robo…
Google: SEO Over Optimization Can Eventually Hurt Your Rankings
SEOs for almost a decade have been using the term “over optimization” for one reason why a site might start to not do well in the Google search results. Some call it the over optimization penalty. Well…
Google AdWords Beta For Search Ads With AMP Landing Pages
Google announced at their event yesterday that they are opening up a beta within Google AdWords to let your search ads lead to landing pages powered by AMP. Google said “we’re launching a new AdWords beta that lets you use fast-loading AMP pages as th…