Google: Most Websites Rank Without Any Link Building
Did you know that most websites listed and ranking on Google rank without building a single backlink…
Google Local Pack Tests Showing Knowledge Panel Tabs
Google seems to be testing merging the local pack with knowledge panel data into tabs across the top of the local pack. Sergey Alakov caught this test, although I cannot current replicate it, here is what he shared…
Google: Anchor Text For Internal Links Do Matter
Some asked Google’s John Mueller if the anchor text you use for your internal links matter for Google. Of course, John Mueller responding suggesting it does. He said “Most links do provide a bit of additional context through their anchor text…
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Search Buzz Video Recap: Featured Snippets, Link Building & My Google World Is Upside Down
This is the special Thanksgiving SEO video recap where I talk about the changes to the Google featured snippets. I also discuss the parameter handling tool in Search Console and how you need to think about that when you migrate to HTTPS…
Thanksgiving 2017 Google Logo, Bing Theme & More
Google, Bing, and even Sogou have special Thanksgiving day logos and themes. Google has a turkey is an interesting one. Google wrote on their Doodle page…
Google: Most Sites, Even Large Ones, Don’t Use Parameter Handling In Search Console
Google’s John Mueller said on Twitter that most sites on the internet do not use the parameter handling feature in Google Search Console.
John said “most sites, even large ones, never touch those settings.” He said the average site has no use for…
There Was Google Featured Snippets Change Up In Past 30 Days
Pete Meyers from Moz was tweeting yesterday about how the featured snippets at the end of October have significantly changed. He said “it looks like a lot of the SERPs that lost Featured Snippets around the end of October gained general Knowledge Panel…
New Google Lens Rolling Out To Pixel 2 Devices
Pixel 2 users will soon get the new version of Google Lens…
Google: URL Folder Structure Doesn’t Need To Match Content Folder Structure
Let’s say you have a recipe site and you have recipes by vegetables. If you let people click from the tomatoes and then into a tomato soup recipe…
My Google World Is Upside Down: Matt Cutts Complains & Danny Sullivan As Google Spokesperson
I am telling you, my Google and SEO world is literally upside down right now. So yesterday, at Search Engine Land, I reported how Google had a bug where they showed recent searches pop up automatically on the Google home page under the search box…
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Google AdWords Editor Version 12.2 Adds More Features
Google AdWords quietly released an update to the AdWords Editor, they are now at version 12.2 which brings Gmail asset-based ads, full support for promotion and video extensions…
New Google Content Labels In The Search Results Snippets
Earlier this month, we showed how Google was testing a new look for the PDF label in the search results. Well, it seems to be rolling out for more content or file types.
Will O’Hara posted on Twitter a screen shot of Google showing content labels f…
Google New Design & Features For Google Flight Search
Google announced on Twitter they are previewing a new design and feature set for the Google Flights search. You can access Google Flight Search at google.com/flights and from there…
Moving To HTTPS, Transfer Parameter Handling In Google Search Console
Just a heads up, if you are migrating your site from HTTP to HTTPS and you have parameter handling set up in Google Search Console, make sure that when you do migrate to HTTPS…
Google Adds “Watch Movie” Tab To Knowledge Card
Google has added a new tab to the movie knowledge panel/card for how to watch the movie. The tab says “watch movie” and will show you where you can watch the movie. In the example below, it gives you two Google sources…
Google: It Doesn’t Hurt If Your Site Ranks With Its IP Address
Imagine instead of seeing your web site address, i.e. domain.com listed in the Google search results for your brand name, instead you see an IP address listed. I am sure some of you have stumbled across this in the past…
Google & The Trust Project: Help Identify Trustworthy News
In an effort to help with weed out fake news stories and make sure their news results, and core search results…
Google: No Plan For Structured Data API
Google’s John Mueller said he is not aware of Google working on or having any plans on working on an API for the structured data testing tool.
He asked the webmaster why and what would he use the API for…
Google: It Doesn’t Take Much To Outrank Low Quality Web Sites
Sometimes I look at John Mueller’s responses on Twitter and think, no no that is too obvious. A recent one the Google Webmaster Trends Analyst posted on Twitter said “when a site is low quality, it doesn’t take much to out-rank it…