Category: Search Engine Roundtable

Gary Illyes from Google in his AMA said that Google does not have an internal linking over optimization penalty. He went on to say, in his Gary tone, “you can abuse your internal links as much as you want AFAIK.”

I know Gary Illyes from Google is going to roll his eyes when he sees this post, but I find it funny and I want to share what he wrote on this Reddit AMA regarding Google’s ranking factors. He was asked to share some more search ranking factors, and o…

Gary Illyes from Google dropped a hint around if signals from other pages in a duplicate content cluster gets passed to the one Google shows in their search results. It is not clear in his response, which is by design but he said “generally the page in…

I love when Gary Illyes talks about Google. He was asked about what is RankBrain and goes off to explain that “RankBrain is a PR-sexy machine learning ranking component.” I would love to see how Google’s sexy PR team talks to Gary about this comment.
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In that Reddit AMA with Gary Illyes, Gary said out right and clear that the theories around Google using UX and behavioral signals such as CTR and dwell time are “generally made up crap.” He added “Search is much more simple than people think.”
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Right now, if you try to access Google Search Console you will get a 404 page not found error.

This is not intentional, something is wrong and Google is working on the fix…

Google announced pretty big news for most of the readers here related to the performance report in Google Search Console. Starting the end of next month, the data in the performance report will be based on the canonical URL, which means the AMP, mobile…

Google has one again made updates to the QA page content guidelines, this time providing dos and don’ts with more detail. Previously Google added these guidelines in December of last year for the new QA page schema.

Joost de Valk announced at YoastCon that the popular WordPress plugin, Yoast SEO, will provide live indexing with both Google and Bing starting next month. I’ll be honest, I am a bit confused on how this will work with Google but I assume with Bing – t…

Google’s John Mueller was asked if Google’s algorithm can associate negative factors with people or organizations that would lead the unrelated site to be downgraded in their search results. John said he doesn’t believe Google has such an algorithm bu…

Google’s John Mueller issued a “PSA” this morning clarifying that the old Google Search Console is not closing in March. What is closing are some of the old features noted that are going away in March. But the old Search Console will remain active for …