Bing To Make BingBot Evergreen
Bing announced yesterday that BingBot is going evergreen, just like GoogleBot did. Bing said this will happen over the next few months and the user agent for BingBot might change but most sites don’t need to do anything or worry about anything with th…
Google: Forcing Crawling Of Pages To Discover Links Won’t Do Much
This is hard to put in a title, but in short, Google’s John Mueller seems to have said that if you want Google to discover links added to a page that doesn’t get crawled much or ever, you will have a hard time benefiting from those links. John said on…
Google: All You Need Is Google’s Link Tool, Not Third-Party Tools
Google’s Nathan Johns said at PubCon yesterday that you do not need to use third-party link tools, that all you need to worry about are the links reported in Google Search Console’s link tool. This is despite Google’s tool only showing you a sample of…
Google: Core Updates Are Not About Bad Links
Most of you know this already but Gary Illyes from Google said the other day at PubCon that cleaning up your link profile will not help you recover from a core update. He was quoted as saying this by numerous people during his PubCon talk on Tuesday.
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Google: The New Link Attributes Are Designed To Help Us Understand Better
Google’s Gary Illyes said it again, the reason Google released those new link attributes, the rel sponsored and ugc attributes, is only to help Google understand links on the web better. Gary said you don’t have to use it, if you do, it will help Googl…
Someday Machine Written Content Will Be Okay With Google Webmaster Guidelines
Google has a guidelines in its webmaster guidelines against automatically generated content but that guideline might change as machines and AI get better at producing not just understandable but useful content for humans. John Mueller of Google said th…
Google Search Console Adds Video Performance & Enhancement Reports
Google announced they have launched new Search Console reports for video content. There is a video enhancement report to help you debug issues with your videos in Google search and there are video performance reports to show you how well your videos a…
Google Sends “Fix Videos Markup For” Search Console Messages
With the launch of the new Google Search Console video enhancements report yesterday, a few hours later, Google began mass notifying sites with issues with their video markup via Google Search Console emails.
Google: AdSense Auto Ads Easier & Improved
Google announced this morning that the AdSense auto ads are now “now easier to use and come with better controls to customize the ad experience for your users.”
Google: Renting Specialist Or Expert Names Does Not Help With EAT
Google’s John Mueller has said that it is best to have an expert write or review your content for the YMYL (your money, your life) types of categories of web sites. In fact, John Mueller went as far to say that when a doctor reviews your content, you m…
Vlog #19: Britney Muller Of Moz On Google Featured Snippets & More
Britney Muller (@BritneyMuller) is the Senior SEO Scientist at Moz, she joined Moz in July 2016 and has a deep passion for data, SEO and the company. She also has a company named Pryde Marketing…
Programming Note: Offline Wednesday For Yom Kippur 5780
This is just a programming note that I will be 100% offline starting Tuesday night through Wednesday night for Yom Kippur. I am not scheduling any stories on Yom Kippur, everything here will be paused until Thursday morning (or if something is urgent….
Google: Links Do Not Expire But They May Become Less Important Over Time
Google’s John Mueller said that links do not expire, but it may be the case that links can become less important over time as the pages that link to you become less relevant over time.
Google My Business Photos Support GIFs On Mobile
Andy Simpson posted an example of a business listing in Google Maps that shows animated GIFs for some of its business photos. So I guess you can upload animated GIFs to your Google My Business profile and those on mobile looking at your local listing …
Google News Increases Bar For Application Process
Google News has supposedly made it harder to become a Google News news source. John Mueller of Google said he knows that Google News applications have to go through a stricter process to get accepted these days. He said the bar has been set higher, w…
Google Shopping Ads With User-Generated Images In Product Reviews
Google Ads has added the ability for your to allow user-generated images in your product reviews. Google said “You can now include review images in your product review feeds, allowing customers to visually connect with what you sell through pictures of…
October 2019 Google Webmaster Report
Last month was incredibly active in so many ways when it comes to Google search and SEO topics. So if you want to catch up quickly on the past month, read this story…
Awkward: Google Asks Moz How It Gets Its Ranking Data
This is funny and awkward at the same time. Dr. Pete from Moz was excited to share that Moz rebuilt its rank tracking software and posted about it on Twitter. John Mueller from Google asked Pete “How do you pull the rankings?” It got super awkward ve…
Timely: Google Posts H1 Tag Video After H1 SEO Controversy
Earlier this week, we covered that Google’s John Mueller said H1 tags are not critical for your search rankings. The SEO community kind of divided and went nuts on this topic. Some said, but how can H1 tags not be critical to rankings, while others a…
Google: Large Sites Should Not Use The Google Crawl Setting
Google’s John Mueller said “really large sites” should not use the crawl setting because “setting maximum value is probably too small for what your need.” Larger sites need to go beyond that max value in Google Search Console and it is not possible to…