Category: Search Engine Roundtable

Google’s John Mueller is once again telling webmasters that they do not need to respond or lose sleep over ransom link spam attempts. These are when you get an email from someone saying if you don’t do X, i.e…

The latest video that John Mueller of Google fielded was from @abhikasaudhan and it was a good one. Sadly, I am not sure John answered the specific question. The question was “if you need to use structured data exactly as specified in the Google deve…

Google’s John Mueller was asked if it is bad to watermark your images in terms of SEO. Would Google not rank watermarked images as highly in Google Image search as it would non-watermarked images.

Google’s Gary Illyes said you really only need to invest in a link audit if you had some shady SEO done on your site in the past. He said otherwise, if you are just looking for better rankings, there is no need for a link audit to be done.

Google hasn’t been a huge fan of folks using the disavow link tool but the tool remains because it may help some sites that simply have a lot of bad links pointing to it. Gary Illyes of Google said at PubCon that if it was up to him, he would do away …

Gary Illyes from Google was asked if Google search tracks or recognizes authors. He said for Google Search it is more about entities, not authors. But for Google News and Google Scholar, Google does recognize authors. The concept of authorship in Go…

The reason Google changed the nofollow link from a directive to a hint is to give the search engine more flexibility to understand the web. Prior, Google was unable to look at those links at all, it was a directive. Now that it is a hint, Google can …

It appears that Gary Illyes from Google said that if you have a link on a page and that link points to page A, but then you change that same link to point to page B – the value and relevance of that link changes as well. Marie Haynes quoted Gary as sa…

Gary Illyes from Google said on stage at PubCon that he would consider content accuracy a ranking factor. He said because of YMYL, he would consider the accuracy of content a ranking factor. This comes a month after Danny Sullivan from Google said Goo…

Gary Illyes from Google threw out a term, he made up, Google does not use it internally I think he said, called “baby algorithms.” His point with the term is that when SEOs say EAT, there is no EAT algorithm. But rather there are many algorithms, call …

Gary Illyes from Google said yesterday that some baby algorithms may trigger a spike in crawl rates. He said some, not all, of these algorithms may do that. Now, in 2016, John Mueller said algorithm updates do not trigger crawl rate spikes or changes…