Bing: Cost & Value Determined In Bing Core Ranking Improvements
Frédéric Dubut from Bing said on Twitter “Every time we evaluate a ranking improvement, we look at the trade-off between cost and value.” He added that this discussion is not always a fun topic but it is a necessary one.
Recent Google Algorithm Update Chatter May Be Related To An Analytics Bug
There is a lot of chatter in the past 24-hours in the SEO forums, mostly at WebmasterWorld, around Google organic traffic fluctuations. It seems that it might be related to a bug with Google Analytics in a short period of time. Here are some of the c…
Google Tests Local Pack With Black Ad Label On Desktop
We’ve seen Google testing black ad labels on desktop, but now here is what it looks like in the local pack. Note, the mobile black ad label has been around for some time but Google is only testing it on desktop and has been for some time.
Google Translate In Search Can Show Pictures
Just like Google definitions and dictionary results can now show photos, so can Google Translate results in search show photos. Brian Freiesleben posted an example on Twitter and it works for me as well.
Google To Revise Guidelines Around Rel=next/prev
Google looks like they might publish new guidelines and help documents around what to do now that the rel=next/prev is no longer supported. This news comes via Igal Stolpner on Twitter based on his notes from the Google Webmaster Conference in Tel Avi…
Google Can Render Animations But They Might Look Weird
Google’s Martin Splitt at TechSEOBoost last week in Boston gave an awesome presentation around how Google crawls and renders, with a deeper dive around Google’s WRS, Web Rendering Service. One note that was interesting was that Martin confirmed on Twi…
Search Buzz Video Recap: Google Local Update Confirmed, Core Search Tremors, Quality Raters Guidelines Update & Larry & Sergey Step Down
This week, Google confirmed the November local search update and said the reason for the changes were because Google added neural matching to local search for the first time. Google may have also done a small Google…
Google: Not Having A Manual Action Does Not Mean Your Site Is Good
Google’s John Mueller said on Twitter “not having a manual action doesn’t mean that the website is good overall.” Simple but true – there are algorithms that judge the quality of the site and if your site is not ranking well, and you don’t have a manu…
Google Updates Search Quality Raters Guidelines On December 5th
Yesterday I spotted that Google updated its Search Quality raters guidelines. George Nguyen from Search Engine Land dug into the changes, you can read the details over there. In short, Google added a page to the guidelines, bringing it up to 168 page…
Google Ads Explanations Beta; Explains Large Performance Changes
Google Ads launched a new beta feature named “explanations.” Explanations gives you clear insights into large changes in your Google Ads account performance. Google said it helps you with “understanding why your performance changes is critical when op…
Google Tests Package Tracking Directly In Search With Opt In
Google is testing an early adopter program to let shipping companies like UPS, FedEx, DHL, USPS and others integrate their tracking data with the search company. This would allow Google to show the status of the package directly in search, as opposed t…
Google Search Console Updates Messaging Interface
As we reported, new stuff has now come to Google Search Console’s messaging. Google announced a new method for viewing messages in Google Search Console. You can now access these messages in the bell icon at the top right, it will have a red indicator…
Google: Only Insane CPU Usage Will Limit How It Renders JavaScript
Google is good, really good, at rendering JavaScript these days, even pretty inefficient JavaScript. So much so that Martin Splitt from Google said the only time you really need to worry about CPU usage being a problem is when it is such a big issue t…
Simple Video On How Google Search Works
Google posted on their Google Webmaster YouTube channel a nice very clear and simple beginner video on how Google Search works as it relates to how you, webmasters, can make your web sites better. This might be one of those videos you share with new, n…
Google My Business Reviews Select Rated Highly For Tags
Google is now letting Local Guides and maybe other Google users to select a tag to describe why you like the business you are reviewing. So not just leave a star rating and a review and photos but also select a descriptive tag that Google can use in a…
December 4th Google Search Ranking Algorithm Update. Maybe?
Some of the tracking tools are spiking up and showing signals of a Google search ranking update over the past couple of days – maybe December 3rd or 4th. There is some limited chatter, nothing crazy, but some chatter at WebmasterWorld. Some are sayin…
Vlog #29: Jeff Selig On Early SEO Days, Google Algorithms, International SEO & More
My last vlog for my trip to Boston was with Jeff Selig (@seosem), who is the VP, Director of Earned Media and Analytics at Overdrive Interactive. He started back in 1995 when he bought his first domain and built a web site…
Larry Page & Sergey Brin Hand Sundar Pichai CEO Role For Both Alphabet & Google
Big news came out last night from the Google blog where Larry Page and Sergey Brin, the co-founders of Google, are stepping down from their roles as CEO of Alphabet. Sundar Pichai, the person they put in the CEO spot for Google when the two formed Alp…
Google: Type Of Page Less Important Than Quality Of The Page
Google’s John Mueller was asked if the site should make the meta data of its audio files indexable by Google. In which John responded “Think less about the type of pages, and more about the quality of the pages that you want to have indexed.”
Google Images Dropped Custom Date Range Filter
Google Image Search has dropped the custom date range filter when you try to filter by time. This seems to have been removed a few months ago, so this is not “new” but I missed reporting this. Now you can only filter images by the past 24 hours, past…