Vlog #46: Chris Boggs – US Marine Turned Expert & Seasoned Search Marketer
I’ve know Chris Boggs (@boggles) for over 15 years, he owns a company named Web Traffic Advisors. He is a great and smart individual that cares deeply about the SEM industry…
Google: Text In An Image Alt Attribute Within An H1 Is Within The H1
Google’s John Mueller said on Twitter that text within an image’s alt attribute is generally seen as text “as a part of the page where the image is embedded.” If that text is within an H1 tag, then Google will also see it as part of the H1.
Google Processes Link Disavow Files Immediately But Taken Into Account As URLs Are Recrawled
Google’s John Mueller added some clarity around how Google processes links within a disavow file. He said on Twitter that the disavow file is “processed immediately and taken into account as the URLs are recrawled.”
Google: There Are No Exceptions For Speed Tests Including Our Own Products
Google’s John Mueller said on Twitter that it doesn’t matter what slows down your pages, if your pages are slow, they are slow. So if it is a Google product, like Google Analytics, Google Tag Manager, AdSense, Ad Manager or something else Google offers…
SEMs Not Happy With New Google Partner Program Requirements
Google announced new Google Ads Partner program requirements this week and the SEM and advertiser community is not happy with these changes. The big changes are doubling the ad spend, more of your company need certification and requirements to adhere …
Bing Search Testing Clarifying Questions In The Search Results
Dawn Anderson reshared a tweet from Alexander Bondarenko that sat in an information retrieval conference where Microsoft demoed how Bing Search can generate clarifying questions for certain queries in the search results. This photo shows a screen shot…
Google My Business Notifying After Deleting Reviews
Francisco CV shared a screen shot of Google My Business emailing him after a review was deleted from his (or his clients) Google local listing. The email comes from Google My Business with the subject line “We have deleted a review of your business pr…
Search Buzz Video Recap: Google February Search Update; Local Update & Keywords, Bing Clarifying Questions, Review Snippets & Google Partner Program Changes
This was a busy week; we had a big Google search ranking algorithm update that Google didn’t fully confirm but it maybe was a bug that Google reversed, it is hard to say, I explain it all in the video. There may have been a Google local search…
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Google Responds To February 2020 Update Saying “We Do Updates All The Time”
Danny Sullivan from Google responded to numerous questions about the unconfirmed Google February update early this morning saying “We do updates all the time.” This is the same statement he made for the November update.
Google Ads Now Displays Annotations In Change History Report
Google announced that you can now see your annotations in your change history report and reporting data within Google Ads. Google said “To help you understand the impact of your campaign changes, you can now view changes annotated in your performance c…
Google Says Keywords In Google My Business Descriptions Impacts Local Rankings; Local SEOs Say No
Here is an interesting move by Google. Google updated its improve your local rankings help document to show an example of how keywords in your business description can help improve your local rankings. But local SEO experts say that is not how it work…
Google Tests New Home Page Design
Someone on Twitter shared a Google home page test with me. The new test has a few noticeable changes; the first is the blue background on the Google Search button, the blue (or white) font in the buttons and the final thing is the microphone button is …
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console
Google has posted in the Search for Beginners section of the Google Webmaster YouTube channel an SEO Explained video. This video goes through the basics of SEO including on page SEO, multimedia SEO, black hat SEO and how to use Search Console and more…
Google Shares Advice On YouTube Videos For Search
Google’s John Mueller, who has been putting together YouTube videos on search for over a decade, has shared some of his advice on how to use videos for your content and search. He said it is often best to have more details in textual content form, bec…
Microsoft Advertising If Functions For Dynamic Ad Copy
Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment.
Google Fixes Google Posts Rejection Bug
Earlier we reported that Google My Business was rejecting a huge number of Google Posts images. Well, it looks like my assumption that this was a bug was correct. Mike Blumenthal, a top contributor for Google My Business, said on Twitter “The Google …
Turing Natural Language Generation (T-NLG) May Power Bing Search In Future
Microsoft posted on its research blog about advancements it is making with the Turing Natural Language Generation (T-NLG) model. Similar to other deep learning language models like BERT and others, this one is more powerful in that it is the largest …
Day Five & Getting Strong: Big Unconfirmed Google Algorithm Update
Sunday night I reported about a big, and still unconfirmed, Google search ranking algorithm update. Well, we are now going on day five (maybe six) and the chatter and rank checking tools are still at insane levels. This is not typical of Google updat…
Vlog #45: Ann Smarty On Guest Blogging & The Future Of Link Building
First, I am sorry about the audio issues, but I still want to publish this interview. Ann Smarty (@seosmarty) is a link building expert in her own right. She came from the Ukraine and now works with Jim Boykin at Internet Marketing Ninjas. She started …