Google Advice On Old Content On News Sites: Remove, Noindex Or Leave It
Google’s John Mueller was asked for advice on what to do with old articles published on a pop culture publishing site that has nearly 25 years of content on it. Of course the answer is it depends; you can either remove the content, noindex the old art…
Google Search Ranking Update Flutters April 28th & 29th
There may have been a Google search ranking algorithm update over the past couple of days; on April 28th and 29th. There is chatter within the SEO industry and some of the tools are showing pretty heavy signs of an update.
Google May Delay Mobile-First Indexing Switch Over Deadline Due To COVID-19
In early March, Google announced it would switch fully over to mobile-first indexing by September 2020. But now Google may decide to delay it because of COVID-19. So far, John Mueller from Google said, it seems like things are on schedule but they ma…
Google Gets Picker About Showing Rich Results As Search Results Get Overloaded With Them
Google’s John Mueller said on Twitter that when the search results become overloaded with rich results of any kind, Google’s engineers may decide to show fewer. John said “but usually I see the search engineering teams get pickier about showing rich r…
Google: GoogleBot Would Rarely Ever Submit A Form On Your Website
Google’s John Mueller said it would be “extremely rare that Googlebot would submit a form” on your web site. He said Google did this more often in the old days, espesially on governmental web sites where there was no site navigation and the only way to…
Google Search Console Adds Copy Feature To URLs
Google has added a small but super useful feature to Google Search Console, the ability to quickly copy a URL listed in a report. Previously, you would have to do tricks to copy the URL but now with the click of a button, you can copy the whole URL li…
Google Event Structured Data Gets Organizer Property
Google has added the ability to label who the organizer of a specific event using a new property type in your structured data. The new label is organizer and it can be either a person or organization.
Google Search Console Is Tracking Fewer Pages For Reporting
Google announced the other day that starting on April 12, 2020 it began tracking fewer pages for its reporting engine. Specifically for the AMP, Mobile Usability, Speed, all rich result reports. This was done to improve performance of the reporting sys…
Google Testing More How To Schema Rich Results Interfaces
Last week we reported Google was testing a variation of the how to schema interfaces, here is a similar test to what we saw last week. Brodie Clark shared these screen shots on Twitter that show a little arrow up to show the steps assigned to the snip…
Google Tests Black URL Under Snippet Title
Google is always testing, here is another one spotted this time by Andrea Cruz. In this one, Google is testing showing the URL, in black, but under the clickable title of the snippet. The current design should show the URL above the clickable title bu…
Google AdSense Removes iOS & Android Apps From App Store
Google warned us almost a year ago that it would be discontinuing the AdSense apps for iOS and Android. Google finally removed them and you can no longer download them from the the Apple App Store or Google Play Store. But if you have the app on your…
Free Google Shopping Rolling Out But You Might Not See Free Results Yet
Glenn Gabe on Friday spotted the free version of Google Shopping starting to show up in the Google Shopping results. I saw it as well and got Google to confirm it has started rolling out. But this morning, I am seeing the old paid version of Google Sh…
Google: Keep Redirects Live So They Are Reprocessed A Few Times
Google’s John Mueller has said before to keep your redirects in place for a year. John added that it needs to be kept live for “at least for a year” now, not around a year, so that you can ensure the redirects are “reprocessed a few times.” He said i…
Google: Do You Submit Your Content To Google Manually? Maybe Fix Your Site.
Google’s John Mueller said it again, if you need to manually submit your site’s content and URLs to Google then you probably need to fix your web site. He said on Twitter that you almost never need to use the submit URL feature in Search Console and if…
Google Ads Now Allows Some Online Pharmacies to Advertise
Google has updated its Google Ads policy to allow some online pharmacy services to advertise in Google Ads. Google wrote “in April 2020, Google updated the US and Canada country-specifics of the Healthcare and medicines policy to allow certified teleme…
Vlog #64: Mordy Oberstein On Quality Content Though Google Algorithm Updates & Are Featured Snippets Worth It
Mordy Oberstein, the Chief Marketing Officer at RankRanger, came to my hotel in Jerusalem to talk SEO. RankRanger is a toolset I reference a lot here around Google algorithm updates and tracking changes with Google. He started…
Google Ads Verification Program Required For All Advertisers
Google announced that is now requiring all advertisers “to complete a verification program in order to buy ads” on the Google Ads network. Google announced something similar last month, but now it seems to be activating this for all advertisers.
…
After Testing; Google Launches Search Tips For Queries That Do Not Return Great Matches
After several months of testing, Google has launched the feature to show search tips when it does not display “great results” for your query. Google will show you a message that reads “it looks like there aren’t any great matches for your search.” Th…
Google Adds “Get Online Care” Links To Local Panel
Google is now showing a “get online care” and “see COVID-19 info for visitors” links to a medical or hospital facilities local listing in Google search. We knew this was coming but now it is visible for searchers.
Google Call Ads Supports Visit Website Link
Google Ads made a small tweak or two to the call only ads. First, call only ads are now known as call ads – Google removed the “only.” With that, Google also now has an option to show a “visit website” link in those Google call ads.