Google: 18k URLs Dropping Out Of Google In A Few Days Is Not Surprising
A webmaster or SEO said on a site he works with, about “18,000 urls were suddenly deindexed” by Google “in a few days.” And John Mueller from Google said on Twitter “things always come & go over time, so just hearing about 18k URLs dropping out doesn’t seem that surprising to me.”
Google: Two Different Canonicals On Same Page Is Undefined
What happens if you have two different canonical URLs listed on the same page, you know where they point to different URLs. John Mueller from Google said that leads to the canonical information being undefined. So Google will use other signals to det…
Search Buzz Video Recap: 11/4 Google Algorithm Update, Google DeepRank & BERT & Dupe Detection Explored
I start off this week’s video recap with the monthly Google Webmaster Report, where you can quickly catch up on the past month in Google webmaster topics. There may have been a Google search ranking algorithm update around November…
Google Search Console Misclassified Discover As Video Performance Data
Google has documented that on October 28, 2020 it has, in some cases, misclassified some Google Discover data as video in the Performance report after it has been fixed. This may result in “a drop in your Discover report’s video appearance statistics,…
Google: Home Page Outranking Internal Pages For Deeper Keywords
John Mueller from Google was asked why does Google sometimes rank a home page for a specific keyword phrase when there is a deeper page in the site that answers that query better. The home page is more generic and covers a wider topic but there is a m…
For Google To Publish Content, It Requires A Code Push
Google said that when it publishes content on its sites, like the developer documents (or maybe even blog), it requires a code push for it to deploy on the site. That does not surprise me at all that Google does not use a CMS platform for this part.
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Google One-On-One On Why Rankings Go Up But Traffic & Clicks Down
Valerie Stimac, a travel blogger, complained on Twitter that while her site’s content is ranking better than ever in Google Search, the traffic numbers from Google Search are down. She wrote “this is a classic case of Google’s erosion of organic traff…
Google Search Ranking Algorithm Disturbance On November 4th
Over the past few days there has been chatter within the SEO industry about a possible Google Search ranking algorithm update. It may have started around November 3rd and continued through November 4th and today, November 5th. Google has not confirmed…
Most SEOs Use Few SEO Tools & Don’t Spend Much On Them
Aleyda Solis posted a set of polls on Twitter asking SEOs about their SEO software and tools usage. In short, it seems like most SEOs use two to four tools and spend under $13,000 annually on those tools. I suspect most of those spend a heck of a lot l…
Behind The Scenes: Google Product Expert Virtual Summit 2020
Mihai Aperghis, an SEO we reference here from time to time, is also a Google Product Expert and attended the Google Product Expert Virtual Summit the other week. He has written this blog post and I am posting it here as a super rare guest post on this …
Google Goes Deep On Dupe Detection & Canonicalization
This morning our Google friends, John Mueller, Martin Splitt, Gary Illyes and also Lizzi Harvey (Google’s technical writer) posted a new podcast. It was obviously fun to listen to but in it, Gary Illyes went super deep on how Google handles duplicate …
November 2020 Google Webmaster Report
Last month was pretty busy, we had Google’s big Search On 2020 event with BERT going 100%, passage indexing (and all the confusion around it)…
DeepRank Is Google’s Codename For BERT
Last night I had to get clarification from Google about their internal project name DeepRank. In short, and as that amazing video said at the 44:10 mark “they named their project DeepRank after the deep learning methods used by BERT and the ranking as…
Google Short Videos Carousel In Search Results
Google seems to be testing another form of carousel feature in the Google Search results. This one is called “short videos” and was spotted for a search on recipes by Saad AK on Twitter.
Bing Search APIs Are Moving To Azure Marketplace
Bing announced on the search blog that the Bing Search APIs are moving from Azure Cognitive Services Platform to Azure Marketplace. This is actually going to be a three-year process for those who are actively using the APIs on Azure Cognitive Services…
Microsoft Advertising New Promotion Extensions
Microsoft launched new “Promotion Extensions” that allows advertisers on Microsoft Advertising to highlight a special offer or a special deal in your text ad. You can also tie your deal to a holiday or special occasion. This is for all advertisers in …
Google Cache Link Not Dependent On Site Traffic
Google’s John Mueller was asked if sites with higher traffic are more likely to be given a cache link in Google Search. The answer John Mueller gave was no, “our caching in search isn’t dependent on traffic,” he said.
Google Tests Black Search Tools Bar
The other day we saw Google testing a deeper black border around the search bar. Now Google seems to be testing a black, instead of blue, font and underline for the search bar tools under the search box on both desktop and mobile.
Google Ads Add-On To Google Sheets & Link To Ads Data Hub
Google Ads announced two features for managing your data outside of Google Ads. There is a new Google Ads add-on is now available for Google Sheets and also now a way link your Google Ads account to Ads Data Hub directly in the interface.
Google: Out Of Stock One Of A Kind Product Pages Should Be Archived
We have seen Google give official advice on how you should handle out of stock products on your web site. But what about products that you sell that are one-of-a-kind, made unique, made once, and sold to one person. What do you do there?