Google Ads Recommends You Switch To Broad Match With Smart Bidding
Google ads is going to be recommending to advertisers to switch or supplement some of their search ad campaigns to use broad match with its Smart Bidding. Google wrote “using broad match and Smart Bidding together can help you reach more relevant quer…
Google Tests Subcategories In Search Results
Google seems to be testing, or maybe it is some weird bug, these sub-category tabs in the Google search results. SEMRush spotted this and posted a screen shot on Twitter, here is that screen shot:
Microsoft: BingBot & Adixbot Share The Same Crawl Budget Per Site
Fabrice Canel from Microsoft said that BingBot and Adixbot, the Microsoft Merchant Center crawler, share the same crawl budget that is set in Bing Webmaster Tools. He said this one Twitter when asked about it.
Google Shares Crawl Budget Between Organic & Ads
Google shares the same crawl budget between GoogleBot, the organic free web crawler, and Google AdsBot, the paid Google crawler. Keep in mind, Google has dozens of crawlers and they all likely share the same crawl budget.
Google May Not Release Another Core Update Before Holidays
It has now been well over 6 months, yes, a half of a year, since the last confirmed Google core update was released on May 4, 2020. But we might not see another core update before the end of the year. Mihai Aperghis asked John Mueller of Google and J…
Some Google Algorithm Updates Are Jarring & Others More Gradual
In continuation to the conversation Mihai Aperghis had with John Mueller of Google about the core update timing, Mihai asked about why are some Google algorithm updates bold and jarring when they roll out and others more smooth. He compared the old Pan…
No, Google Does Not Drop Your Organic Result If You Have An Ad
Last week, someone showed me a screen shot of the organic result for a company name go missing in Google Search when the Google Ad is displayed for the company name. Does Google drop your organic listing if your ad comes up for the same query? No way …
Google Local Q&A Limited To 440 Characters From 1,000?
Google My Business has this Q&A feature where people can ask question and others can answer those questions directly on a business local listing. The character limit for the answer was 1,000 characters but now it seems to have dropped to 440 characters.
Google Podcast: Indexing Images, Video, Audio & AMP & Launch Freezes
In the Search Off The Record Podcast released this morning, John Mueller, Gary Illyes and Martin Splitt had a special guest from Google, Pascal Birchler. In this podcast the four spoke about how Google indexes images, videos, audio and AMP. They also …
Vlog #94: Michael Lewittes On Dealing With Google Algorithm Updates & E-A-T (Part Two)
In part one with Michael Lewittes we learned more about the man and in this video he gives us advice on dealing with Google algorithm update is to read the Google guidelines, watch the hangout…
Two Years Later The SEO Monopoly Game Is Here But It’s Not Cheap
Back in August 2018 I reported that Jef Van Gool was working on an SEO Monopoly game named SEOPOLY. Well, it is finally done and you can buy it – but let me warn you, it is not cheap.
Google AdSense Search Engine Update
Google has made some changes to how AdSense publishers can add the Google powered search engine to their sites. You can now find the option to add the search engine to your site in the “by ad unit” tab in the ads section and there is this new button f…
GoogleBot Now Can Crawl Over HTTP/2
Last month Google told us that beginning in November GoogleBot will support crawling sites over HTTP/2. Well, that time has come and if you see that happening, it is because Google thinks can save computing resources for your site crawling that way.
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Google Q&A Schema Supports STEM Education-Related Pages
Google has updated its Q&A schema structured data guidelines to specify that STEM-education related Q&A pages are now allowed. So if you have such Q&A related pages focused on STEM learning, you can use Q&A markup.
Search Buzz Video Recap: Google Algorithm Flutters, Page Experience Update May 2021 With Labels, Google Search Central & Machine Learning
This week in search I covered more chatter around tremors in the Google search results, a possible Google update. Google said the Page Experience Update will launch in May 2021…
Google: Redirected URLs Are Put Into A Cluster For Canonicalization
Google’s John Mueller explained how Google handles redirects within its index. At the 5:30 mark in his November 10th SEO office hours hangout, John said they “put them (the URLs) into a shared cluster that we then use for canonicalization.”
Google Search Results Diwali Festival Decorations
If you search for [diwali] in Google Search on desktop or mobile, the search results will have the end of the year holiday decorations. But the Christmas, Chanukah and Kwanzaa decorations are not yet up and won’t be for about a month or so from now. B…
Google Webmaster Central Now Known As Google Search Central
First it was known as Google Sitemaps, then Google Webmaster Central and now it is Google Search Central. Why? Well, the team and tools are not just focused on webmasters – the same reason Google Webmaster Tools changed its name to Google Search Cons…
How Google Passage Indexing Might Look In The Search Results
Glenn Gabe submitted a question to Google’s John Mueller asking him how will Google roll out the passage indexing – what will it look like when it rolls out. In short, John said he doesn’t really know but based on his experience, Google will experimen…
Here Is How Google May Use Machine Learning During Crawling
Martin Splitt from Google said Google may be using machine learning in crawling in production right now, or it might be just an experiment, but here is how it does use machine learning for crawling in search. I should note, as far as he is aware, mach…