Search Buzz Video Recap: Google December Core Update Second Wave, Zero Search Results Again & Search Console API
This week, we covered more on the changes related to the Google December 2020 core update. Specifically, Google said it is still rolling out and it looks like on Thursday…
Greg Sterling Is Leaving Search Engine Land
I am so sad to report that Greg Sterling is leaving Search Engine Land. I’ve been writing with Greg at Search Engine Land and before that, Search Engine Watch, for over 14 years. He is one of the smartest, honest, caring and funny people I know. And…
Google Has Plans For Regex Filters In Search Console
Remember in July we saw Google testing adding regular expressions (regex) filters to some of the Search Console performance report. It then went away quickly. Well, Google’s John Mueller was asked about that and if they will be coming back to Search C…
Google Search Testing Taller Shopping Ads
It looks like Google is testing taller shopping ad formats in Google Search. Shalom Goodman noticed this and posted both sizes on Twitter. I made them into a GIF so you can easily see how much taller these are.
Google: The December 2020 Core Update Is Still Rolling Out
Danny Sullivan of Google has confirmed that the December 2020 core update is still rolling out. I asked, despite Google saying the rollout normally takes two weeks, I asked because unlike previous updates, you would “feel” it more over time – in this …
Google Search Console API Gets Fresher Data, News Filter & More
Google has updated the Google Search Console API to give us faster and fresher data, the ability to filter data based on the news filter, domain property support in Sitemaps and guidelines on how to migrate the Discovery document.
The Google Chanukah Decorations Are Live For 2020
Generally when Chanukah/Hanukkah falls out in early December, like it does this year, Google launches the Chanukah decorations before the other holiday decorations for Christmas or Kwanzaa. This year, Chanukah starts this Thursday night, December 10 s…
Google Guaranteed Testing New Badge Design
It looks like Google is testing a new design for the Google Guaranteed badge or icon. The previous design was a green circle with a white check mark inside of it. The new design is more in Google colors, it is a shield with a checkmark in it, using Goo…
Google Mobile Search Sharable GIFs Carousel
This is a cute mobile search feature, where Google is showing you a carousel of GIFs that you can click on to share with your friends. It is query dependent, and will match relevant GIFs to your query.
Google Search “Learn More About” Within People Also Ask
Google seems to be testing or rolling out a new feature in the people also ask section named “learn more about.” It shows a box that basically teaches you more about the topic you searched for.
Google’s John Mueller Gives SEO Clues To Site Owner
Chris Dicker, the Managing Director at Trusted Reviews, has been asking for advice on “traffic loss after traffic loss” for the site Trustedreviews.com. Google’s John Mueller dropped some hints after “briefly” looking at the site and thread.
Google: We Give Guidance & Provide Transparency On Core Updates
Google’s Danny Sullivan said that Google does and did provide “transparency and guidance” around its core updates. He said on Twitter “my response is that we’re giving a lot of things to consider. That page doesn’t guarantee doing all these things some…
Google Tests Top Stories Without AMP Links In Carousel
According to John Shehata, the Global VP of Audience Development Strategy & CRM at Conde Nast, Google is now testing not showing AMP pages in the Top Stories carousel in Google Search on mobile. Google can do this for COVID related news but outside of that, Google should be only showing AMP links in the Top Stories carousel.
New: Google Ads Share Lead Form Extensions Across Search, Discover & YouTube
Google announced you can now within Google Ads share your lead form extensions across multiple campaign types, such as Google Search, Google Discover and YouTube. Google said it is “now rolling out improvements to make lead form extensions easier to ma…
Google Did Not Fix The Request Indexing Tool Prior To Shopping Season
I am super sad to point out, although obvious, that the request indexing tool was not fixed prior to the holiday shopping season. Google “temporarily suspended” the request indexing tool on October 14, 2020, 55 days ago, and it is still not working.
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Google Tests Zero Results On Desktop Again?
Back in March 2018, Google began testing showing no results, aka zero results, in the Google search results. Google then reverted it after the backlash and then launched it only on mobile for only time/date, conversion or math related queries. Well, n…
Google: Passage Indexing & The December Core Update Are Not Bundled
There has been some speculation or questions if Google, along with the December 2020 core update, released the passage indexing feature. Google did say passage indexing would be live by the end of the year, so is it live?
Should Google Have Not Released The December 2020 Core Update When It Did?
As you know, Google released the December 2020 broad core update at 1pm ET on December 3, 2020. This was after Black Friday (November 27) and Cyber Monday (November 30) but before the actual holiday season – Chanukah is Thursday night (December 10th) …