Vlog #100: Joe Beccalori On Blending SEO With Other Marketing In An Ever Changing World
In part one, Joe Beccalori and I spoke about what has changed in SEO over the years and here we talk more about what to do. Joe said the value of organic by itself has diminished so now you need to blend your organic with other forms of digital marketi…
Search Buzz Video Recap: Christmas Day Edition: Google Search Algorithms, Passage Indexing, Local & User Interface Changes
Happy Holidays and Christmas to all those celebrating…
Christmas Day Home Pages From Google, Bing, Yahoo, Baidu & More
Merry Christmas to all those celebrating today, which I assume is most of you. Like always, most of the search engines dress up their home pages for the day. While Google has not changed its home page logo since December 2nd for the “December global …
Google Tests Square & Multicolored Search Result Category Buttons
A couple months ago we saw Google testing a green search category navigation bubble shaped button in the mobile search results. Now I am seeing more reports of Google testing that button in other colors, like orange, gray and more. Plus, Google is also…
Google Testing New People Also Search For Location
Google seems to be testing yet another new location to try out the “people also search for” query refinement options in the Google search results. Here it is using the filter bubble design with the title “People also search for.”
Google May Be Testing The Ad Label & URL Under Ad Headline
Google may be testing placing the black Ad label and the URL of the ad under the ad title/headline but above the ad description. This was reported to me on Twitter and no, I cannot replicate, but I can see Google testing this – why not.
Microsoft Advertising Launches Health Status Dashboard
Microsoft announced the launch of the Microsoft Advertising “health blog,” which really looks like a monitoring dashboard for the uptime and system status of the Microsoft Advertising applications, platform and APIs. You can access it at status.ads.mi…
Google: Why You See Portions Of Your Site Go Up Or Down After Algorithm Updates
Google’s John Mueller said in a video hangout last week at the 37:02 mark that you can see parts or portions of your web site go up or down after an algorithm update. The reason for that is that some of Google’s algorithms not only try to look at the “…
Google: Core Updates & BERT Are Unrelated & Different
I was asked to find out if the Google Core updates and Google BERT are related at all, if they have anything to do with each other. I’ll be honest, I was surprised by the question – I mean, there relation is they are both in Google Search. But BERT i…
Google Request Indexing Tool Back After 69 Day Outage
69 days after Google has “temporarily” disabled the request indexing tool in Google Search Console, Google has finally reenabled it. You can access the tool within the URL Inspection tool. Google said on Twitter “we’re glad to announce that ‘Request …
Google: Passage Indexing Has Not Rolled Out Yet
There has been a lot of speculation that passage indexing is live in the Google search results. I personally have not seen any evidence of that yet but still, I miss a lot of things. I asked Danny Sullivan of Google last night if it rolled out yet and …
Google Ads Estimated List Size Now In Audience Manager
Google has added the the estimated list size directly in the Audience Manager within Google Ads. Google said the “previously, you were only able to see estimated list sizes for your similar audiences when applying them to campaigns.”
Google On Why It Won’t Reverse The December 2020 Core Update
There are some SEOs that are asking Google to reverse the December 2020 Google core update. Truth is, it is very common to see this reaction after every single core update. Google’s John Mueller first response was “nah, sorry” when he was asked about …
Google Guaranteed Offering Discounted Pricing
Justin Sanger posted on Twitter that he is now noticing for those customers of his who are in the Google Guaranteed beta, that Google is offering discounts. The example he showed revealed a $101 discount for paying for the year, so instead of $600, the…
Not All Google Search Algorithms Are Suitable For Machine Learning
While Microsoft seems to have gone all in on machine learning in Bing, Google has seem not to. Even when we are about to skip over to 2021, John Mueller of Google said on Twitter “there are always so many algorithms in play; some are more suitable for…
Does Google Disallows Rich Results On Adult Web Sites?
Google’s John Mueller said that he does not believe that rich results would work in Google Search for adult oriented web sites. But if you read the guidelines for rich results, only the critic review and product rich results specifically say adult web…
How Long Do Stories Last On Google Discover
Ever wonder how long an article or story typically lasts on Google Discover? What is the average stickiness of a story displaying on Google Discover? Valentin Pletzer told me he measured 6,000 URLs and found that 6% last for only an hour but 61% last f…
Google Local Panel Ad For Lawyers Test
Google has been showing some ads in a local panel listing for years now, even sometimes showing a local listing with a competitors ad smack on top of it. But Ben Fisher said he has spotted, for the first time, an ad on a lawyer’s local listing in the …
Vlog #99: Joe Beccalori On What Has Changed In SEO Over The Years
Joe Beccalori is the CEO of Interact Marketing, as you know, first I spoke to his employee Anthony Church and now this conversation is with Joe. Joe lived not far from me back in the day, so that is our non-SEO connection. He first started…
Google Logo For The Winter Solstice & Great Conjunction
Today, Google has not just the change of seasons logo for the winter season in the Northern Hemisphere and the summer season in the Southern Hemisphere but also one for the great conjunction – all in one. The great conjunction is a conjunction of the …