Google Virtual Webmaster Conference Sold Out In Just Hours
After Google announced its first virtual webmaster conference, well, “unconference” – it was sold out within two hours. This is not a real conference in that there will be formal presentations. Instead, it seems like Googlers will kick off some ideas …
Google Rich Results Test Now Supports Article Structured Data
Google has added article structured data support to the rich results test tool. So that is one less thing you need to rely on the structured data testing tool for and I am sure more and more is coming.
Google People Cards, Virtual Visiting Cards In India
Google has launched what they are calling “people cards” or “virtual visiting cards.” Google said these people cards are “where you can highlight your existing website or social profiles you want people to visit, plus other information about yourself …
Big Google Search Update Rolling Out Now – August 10th
It looks like there is a big Google search ranking algorithm rolling out now, on August 10th. This is not a confirmed update by Google, at least not yet. But the chatter since 2pm ET today has been really high within the SEO community. The rank check…
Google Supports Structured Data Formats Including BMP, GIF, JPEG, PNG, WebP, and SVG
Google updated its Google Image best practices to specify that images referenced in structured data must be in one of the image file formats that are supported by Google Images. These formats include BMP, GIF, JPEG, PNG, WebP, and SVG.
Google: Guest Blog Post Links Have Zero Value
Google’s John Mueller said that links from guest blog posts have zero value. He said on Twitter when asked about that as a link building strategy, he said “those links have zero value.” “It’s a waste of time if you’re just doing it for the links,” John…
Google Has Not Cut Crawling & Indexing To Save Money During The Pandemic
I don’t know where these rumors come from and how they persist but just like we reported in April and May, Google has not slowed crawling or indexing to save money and resources during the pandemic. COVID-19 and this coronavirus has not made Google lo…
Google: Image License Or Copyrights Does Not Help With Rankings
John Mueller from Google said he does not believe that an image that is licensed and copyrighted would rank better in search because it has a copyright label on it. Google does have that newish license metadata but all that does it let you show a lice…
Google Says Lighthouse Header Order Suggestion Isn’t For SEO
The other day I reported that Google said the order of your header tags and elements do not matter for SEO purposes. Then a bunch of SEOs say but Google’s Lighthouse tool gives you warnings when your headers are out of order. So Patrick Hulce, the fo…
Vlog #79: Andrew Goodman On Stopping The Bleed Of Paid Search Ad Spend & Proper PPC Experiments
Andrew Goodman has been doing the Google Ads, back then AdWords, thing since 2000, so for over 20 years now under his agency Page Zero Media…
Google Search Ranking Algorithm Tremors August 6th & 7th
I am seeing signals of yet another Google search ranking algorithm update. There is a lot of new chatter from within the SEO community starting yesterday August 6th through today August 7th about ranking changes. Some of the tools are showing higher t…
Poll 55% Of SEOs Work With Hreflang While 45% Don’t
In the last webmaster hangout with John Mueller of Google I asked him why he seems to get so many questions about hreflang when I suspect a very small percentage of sites on the web actually implement it. I then asked if he knew how many sites do impl…
Knowing Google Ranking Factors Help You Do SEO?
Izzi Smith posted a Twitter poll asking “does something being a “confirmed ranking factor” help you get optimisations approved internally?” The responses were fun, where 42% of those who responded said yes.
Two Google Featured Snippets From Same Domain
It is rare to see two featured snippets in the Google search results. But what are the chances of seeing two featured snippets from the same domain for a single set of Google search results? That is what Sanket Kedari noticed the other day.
Google Tests Related Searches In Autosuggestion Results
Google is testing displaying related to recent searches in your autosuggestion or autocomplete search suggestions. So I guess Google is showing first recent searches and then followed by search suggestions based on related recent searches.
Google: You Don’t Need A Good Distribution Between Followed & Unfollowed Links
I’ve heard this before where to keep your links “looking natural” you want to make sure your nofollowed to followed link ratio is a good and natural looking one. But just by saying a statement like that means your link ratio of followed and unfollowed…
Search Buzz Video Recap: Microsoft Bing, Google Algorithm Shifts & More SEO Topics
Welcome back to another weekly video recap, I hope you like the videos and please drop feedback in the comments so I can try to keep improving them from home. I did this one during a black out after Tropical Storm Isaias hit here on Tuesday. First I re…
Google Updates Search Console API Infrastructure: What You Need To Know.
Google announced this morning it has been upgrading the infrastructure for the Google Search Console API. Google said this is an infrastructure change and that “API is backward compatible and there are currently no changes in scope or functionality.” …
Bing Webmaster Tools Will Expand Image & Video Reporting
Bing said that it will soon be expanding its reporting on image and videos. Bing Webmaster Tools has a search performance report but it currently does not let you filter the data by vertical; i.e. web, image, video, news, etc.
Google: Heading Elements (Tags) Order Does Not Matter
Google’s John Mueller was asked if putting an H5 before an H1 on a page would end up hurting the page from ranking well in Google. John said “nope” it won’t end up hurting the page from ranking organically in Google Search.