Category: Search Engine Roundtable

Google’s John Mueller, Gary Illyes and Martin Splitt published another Search Off The Record podcast and this one talks about how Google (or any search engine) serves results, Gary spent a lot of time on this topic. Martin Splitt spoke about the proces…

Over the past several days, I think starting around April 9th, Google made some change to how it detects soft 404s and that change may be causing ranking issues for some sites in Google Search.

Google’s John Mueller reminded us that when it comes to your CSS background images, Google won’t be indexing or ranking those images in image search. John Mueller said on Twitter “last I checked, we don’t use CSS background images for image search.”
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The upcoming Google Page Experience Update which is suppose to launch next month is not going to be real time, like some of Google’s other algorithm updates. This is kind of obvious, since we know there is a 28-day delay in gathering the core web vita…

If your website contains both YMYL, your money / your life, and non-YMYL topics of content, you may want to consider separating those out into their own standalone websites. Google’s John Mueller implied that sometimes Google can do that automatically …

Google has made changes to how it calculates the CLS, cumulative layout shift, metric within core web vitals. Specifically maximum session window with 1 second gap, capped at 5 seconds. This was done to make it “more fair for long running pages and si…

Gary Illyes from Google said when it comes to ranking in Google, it is often not about your core web vital scores, if you are using AMP, nor your database size. After you know that Google can access and render your pages, the next step is making sure …