More From Google On Passage Indexing vs Featured Snippets
We already heard a bit about the differences between featured snippets and passage indexing from Google. But in a video interview with Martin Splitt of Google, Martin went a lot deeper into the differences.
Google: Passage Indexing Is A Lifeline For Pages With Diluted Content
There was an excellent phrase I wanted to pull out from another part of Martin Splitt’s interview on passage indexing. Martin said at the 38:30ish mark that passage indexing is really a lifeline for pages that have good content on them but it is buried…
Microsoft Re-Launches Its Advertising Community & Forum
Microsoft is launching, again, a community forum for its search ad side of the business. It is called the Microsoft Advertising Community.
Google My Business Review Owner Replies Not Displaying For Some
I am seeing a number of complaints around Google My Business review replies, the replies owners leave on reviews, not all showing up. I am not sure if the issue is resolved, but based on my tests over the past 12-hours or so, it seems when I leave rep…
Google Search Thanksgiving Easter Egg – Translate Gobble
If you bring up Google Translate in Google Search, you will see the ability to translate your text from one language into Turkey language. And when you try to do the translation, Google will translate the word into “gobble” and you can even click to pl…
Manual Actions Disappearing From Google Search Console
It seems like for many, the manual actions within Google Search Console are disappearing. This is no magic trick, instead it seems to be some sort of bug. Google has not yet confirmed it but I am seeing numerous reports of complaints around this from …
Google Disavow Tool Finally Migrated To New Search Console
Google has finally migrated the old version of the disavow link tool to the new version of Google Search Console. With that, Google made the form prettier, added the ability to download the file as text and added more errors to the error reports for up…
Who Is Your SEO Mentor ��
Kim Doughty posted a simple tweet, asking you to list who your SEO mentor is. It is a way of celebrating and honoring someone in the SEO space that may have not known you were important to them. In fact, a lot of folks said just that, they had no ide…
Who Is Alex Trebek Google Search Easter Egg
As you know, Alex Trebek passed on a couple weeks ago, after a public battle with cancer. On November 16th, I believe, Google added a little easter egg to the search results for a search on his name – Alex Trebek. The “Did you mean” result added “WHO…
Google Ads Smart Bidding Adds Predictive Simulators, Recommendation & Reporting
Google has added a bunch of features to Google Ads Smart Bidding including predictive simulators, recommendations, and reporting improvements. Here is what is new.
Google Updated Remove Outdated Content Tool
Google has also updated the remove outdated content tool. Google said the update is more visual, saying “we freshened the tool interface and also made the existing capabilities more intuitive to use.”
Google Ads Automatically Changing Some Campaigns Without Documenting In Change History
Lior Krolewicz spotted that one of his clients had changes in his Google Ads account, changes that the client did not make, nor did his agency. After digging in, it turns out that the client was enrolled in “Auto Applied Recommendations Control Center…
Google Search Ranking Algorithm Update November 17th & 18th?
I am seeing some evidence of another unconfirmed Google Search Ranking algorithm update starting around November 17th, yesterday, and progressing through today, November 18th. There is chatter within the SEO forums and social media and many of the too…
Google Quietly Launches Small Business Advisors
Five years ago, yes, that long ago, Google first began seeking applications for small business experts to become official Google Advisors. Well, after five-years, Google has launched its official Google Small Business Advisors program.
Google Ads Auction Insights Report Now Available In Google Ads Report Editor
Google announced that it is now allowing you to access the Google Ads auction insights report directly in the Google Ads Report Editor. Google said “auction insights are now available in Report Editor at the account and manager account level.”
Google Ads Recommends You Switch To Broad Match With Smart Bidding
Google ads is going to be recommending to advertisers to switch or supplement some of their search ad campaigns to use broad match with its Smart Bidding. Google wrote “using broad match and Smart Bidding together can help you reach more relevant quer…
Google Tests Subcategories In Search Results
Google seems to be testing, or maybe it is some weird bug, these sub-category tabs in the Google search results. SEMRush spotted this and posted a screen shot on Twitter, here is that screen shot:
Microsoft: BingBot & Adixbot Share The Same Crawl Budget Per Site
Fabrice Canel from Microsoft said that BingBot and Adixbot, the Microsoft Merchant Center crawler, share the same crawl budget that is set in Bing Webmaster Tools. He said this one Twitter when asked about it.
Google Shares Crawl Budget Between Organic & Ads
Google shares the same crawl budget between GoogleBot, the organic free web crawler, and Google AdsBot, the paid Google crawler. Keep in mind, Google has dozens of crawlers and they all likely share the same crawl budget.
Google May Not Release Another Core Update Before Holidays
It has now been well over 6 months, yes, a half of a year, since the last confirmed Google core update was released on May 4, 2020. But we might not see another core update before the end of the year. Mihai Aperghis asked John Mueller of Google and J…