Google Page Experience Update Rollout: Slowly Or Abruptly
With all the unnecessary panic over the Google Page Experience update coming up in May, the question now is, will this update roll out slowly or abruptly? Will Google slowly roll out the impact of this update or will it be a jarring release all at onc…
Google On Search Rankings With Hyphenated Words
The topic of hyphens between words is a classic old time SEO question, something we’ve covered here many times. Recently, John Mueller of Google was asked about how Google treats words with hyphenation. For example, is WiFi the same as Wi-Fi to Googl…
Google My Business Bug With Address Verification Form
Google has a bug in Google My Business when you try to verify or update an address. The form seems to bug out and show a blank screen. So if you need to update or verify your business address, you will be out of luck until Google fixes the issue.
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Google Search Penalty For FTC Warning Letters – Nope
Here is a new question I have never seen asked before; does Google downgrade the search rankings of web sites that receive FTC warning letters about their medical and health content. The answer is no, not that I know of, but it is interesting that som…
Google Ads Property Promotion Ads For Hotel Campaigns
Google has launched global availability its property promotion ads within Google Ads hotel campaigns. Google said this is “an ad format that helps advertisers reach users who have not yet identified the exact hotel they would like to book.”
Google Image Search Radio Button Filters
Google seems to be showing a new radio button selection filter for the image search drop down filters. As you can see from the screenshot below, when you click on a filter option, it shows the option but also a circle to select it.
Video: E-Commerce & Products In Google Search
Alan Kent, Developer Advocate at Google, posted a lightening talk on the Google YouTube channel around how to get your products in search. This can help e-commerce sites get more visibility and sales from Google Search.
Over 65% of Web Pages Have No Backlinks
Ahrefs published a study a few months ago that I have not reported on. The study’s main thing was that “94.3% of pages out of roughly two million pages didn’t get even a single visitor from Google.” The bigger stat in that study to me was that “66.31%…
Google Disputes Zero Click Study, Shares More Data, But It’s Not Enough
Last night, Google responded to the zero click study that said 65% of searches end up without a click. The Google blog post basically summed up what I wrote but added some data. The truth is, Google just gave us a few nuggets of informaton but it is …
Microsoft Bing Removed 1.6 Billion Ads & Suspended 300,000 Advertisers & Removed 270,000 Sites
Microsoft has published its version of the ad quality year in review 2020. Microsoft said it suspended about 300,000 advertising accounts in 2020, which was up 30% from 2019. It removed 1.6 billion “bad ads” and rejected about 21 million ads in accor…
Google: Don’t Worry About Bounce Rate For SEO Purposes
Google’s John Mueller, once again, said that for SEO purposes, for ranking in Google purposes, you do not need to worry about your site’s bounce rate. John said this on Reddit “Google doesn’t use that for SEO, so if you’re focused on SEO, you can igno…
Google: Page Indexed Without Content Notice Is About Page Being Blocked By Robots.txt
We’ve all seen the message in Google Search Console’s index coverage report for “Page indexed without content.” Google’s Gary Illyes said when you see that, most of the time (not all of the time), it is about “pages that are blocked by robots.txt.”
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Update Google Featured Snippets Fast
Ever see one of your sites rank well for a featured snippet in Google Search but the information that was shown was not something you are proud of? Maybe it was inaccurate, maybe it has a typo, maybe it had some other issue? How do you update the feat…
Study Says 65% Of Google Searches Do Not Click On Results But Should They?
Rand Fishkin came out with yet an eye popping study, saying that based on SimilarWeb data “64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property.” The previous year he used Jump…
Google: Don’t Use A 502 Status Code When You Should Use A 503
Recently, Google’s John Mueller posted about what to do if your site goes offline. The advice was to serve a 503 server status code if the outage is short term. So someone asked if they can serve a 502 server status code instead. John Mueller said you…
Google Tests Chat Button In Local Panel (Instead Of Message)
Google’s local panel allows you to message or now chat with some businesses that enable the messaging feature in Google My Business. Previously, Google always called it “message” in the local panel but now Google is testing calling it “chat.”
Google: It Is About Link Quality Not Link Quantity
For most SEOs, this is very obvious, that it is not about the raw number of links you have to your webpages but rather the quality of those links. Google can and likely does ignore the low quality links, so having a billion low quality links is worthl…
Not Helpful Button On Google Local Reviews
Google is now testing a “not helpful” button in the local reviews within local listings in Google Maps and Google Search. Tom Waddington spotted this and posted the screenshot below on Twitter.
Vlog #112: Dan Toplitt on Enterprise SEO & Looking At The Larger Picture
On a bit of a gloomy day, Dan Toplitt was out in my neighborhood and stopped by to get on the vlog. Dan and I met prior to him becoming an SEO…
Google To Move Last Batch Of Sites To Mobile-First Indexing Soon
Google’s John Mueller said in a video hangout on Friday that Google has stopped automatically moving sites to the mobile-first indexing system. Instead, the last batch of sites are being queued up and will all be moved over sometime in the coming mont…