Google Begins Testing FLoC In Chrome
Google announced it has begun testing FLoC, Federated Learning of Cohorts, in Chrome. Specifically the FLoC origin trial in Chrome 89 will work on websites that don’t opt out of it.
Fake COVID Vaccine Ads Hit Google
Despite all of Google’s efforts to remove and prevent vaccine misinformation, some do slip through the cracks. Here is one example that was spotted by a former Googler who is now the California Chief Technology Innovation Officer at the California Depa…
Third-Party Bot Traffic Does Not Directly Impact Your Google Rankings
A webmaster asked on Twitter if having “a lot of bot traffic coming in” and if that bot traffic is “tagged under organic traffic, will this have an adverse any effect or does google ignore this.” The answer is no, John Mueller of Google said “That has…
Vlog #114: Fay Friedman On E-Commerce SEO vs Other SEO & Common SEO Audit Issues
I met up with the Director of SEO and Marketing of AJH Co, Fay Friedman, in a nice park in New Jersey named Branch Brook Park. Fay has been doing SEO now for over 10 years for a multitude of companies but did a ton of e-commerce SEO in the first part…..
Google Search Has Themes For Easter and Passover
If you go to Google on desktop or mobile and search for [easter] and/or [passover] you will get a special theme in the search results. This is similar to the themes Google has for the holidays when you search for [christmas], [hanukkah] or [kwanzaa].
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Google: Core Web Vitals Does Not Need To Be Met For Top Stories Inclusion
I covered this the other day but it needs to be pulled out and emphasized as its own story. Google said that pages can be included in the top stories carousel and section even if the core web vitals is not “cleared” or met.
Google Crawl Budget Can Include All Your Subdomains
Google’s John Mueller said when it comes to crawl budget, it is possible that Google may group your subdomains together for crawl budget purposes. John explained “our systems try to figure out which infrastructure belongs together.”
Rand Updates Metrics On Zero Click Study; Google, It’s Now Your Turn
Rand Fishkin posted on Twitter several updated stats and information around his most recent zero-click search study. There are some interesting tidbits in this update but more importantly, I think if Rand can take the industry feedback and work to upd…
Google: We Can Recognize & Understand Pagination Through Internal Links
I am still not over losing rel prev/rel next and Google’s John Mueller was asked about it on a video hangout from yesterday. In short, John said Google is no longer using this and no longer needs to. Google is now “able to recognize common types of pag…
Search News Buzz Video Recap: Google Algorithm Update, Page Experience FAQs, Google News Failures & Less Of A Local Pack
This past weekend we had yet another unconfirmed update from Google Search, this is while we wait for the core update to be released. Google has updated its FAQs document around the core web vitals and page experience update including…
Google’s John Mueller Answers Five SEO Questions In Less Than Two Minutes
Google’s John Mueller answered five different SEO related questions in a video less than two minutes long. It is called the SEO Lighting Round video where he answered the following questions.
Google My Business Suspension Email Notifications
In July 2020 Google told us they would begin to notify businesses when they are suspended from Google My Business. Instead of just being suspended and being labeled as such in Google My Business, Google would send out email notifications. Well, now I…
Microsoft Advertising Automotive Ads For Bing
Microsoft announced a new form of ads on Bing Search under Microsoft Advertising named Automotive Ads. Microsoft said this is currently an “open beta” available to advertisers in the United States (US) and United Kingdom (UK).
Google New Label For Local Business Reviews Now Live
Back in December we reported Google was testing a “new” label in the local business reviews for reviews about a month old. Well, that new label seems to be live now in the local reviews for all to see.
Google Search More Critical Of E-Commerce Sites That Sell Medical Equipment
Google’s John Mueller said in the Friday webmaster hangout said that “especially for medical topics, anything that’s a little bit more critical” Google is more selective and critical over. He said he would see an “medical e-commerce site kind of falli…
Google Knowledge Panels Can Show Competitors As Alternatives
So you get this fancy knowledge panel for your company name and/or product names and people search you on Google and can see how amazing your business is in this knowledge panel. But then all of a sudden, Google decides to show “alternatives” or compet…
Google Search Dropping Three Pack For Two Pack (Local Results)
Joy Hawkins is saying she is noticing evidence that Google is testing, testing heavily, showing a two-pack instead of a three-pack. I personally cannot replicate this and I only rarely ever see two results in the local pack (for extremely remote queri…
Google Easter Egg: Ever Given At Suez Canal
If you do a search on Google for [ever given] or [suez canal], you will see a new Google easter egg. You will see boats floating along under the search bar. Yes, this was an easter egg Google made to celebrate when the Ever Given was freed from being …
Google: Don’t Have Open Redirects On Your Website
Google’s John Mueller said on Twitter that Google “generally recommends not keeping open redirects.” An open redirect is when a parameter values (the portion of URL after “?”) in an HTTP GET request allow for information that will redirect a user to a…
Google Updated The Core Web Vitals & Page Experience FAQs
In December 2020, Google posted a Core Web Vitals & Page Experience FAQs. Well, Google has just updated those FAQs to add a lot more detail. The most important thing that I wanted to pull out are these line “out systems will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn’t override having great, relevant content.”