Google Gains New Page Experience Report In Search Console
Google has added a new report in Google Search Console named the Page Experience Report. Google also added new filters in the Performance Reports where you can compare the performance of green/yellow/red performing pages to each other.
Ingenuity Google Search Easter Egg
Search for [Ingenuity] in Google Search and you will get this super fun easter egg of the the robotic helicopter flying around Mars. The Ingenuity successfully completed the first known powered atmospheric flight, from vertical takeoff to landing, on …
Google: To Be In Top Stories You Just Need To Be Fast Enough, Not The Fastest
With the change where the top stories carousel in Google Search no longer will need AMP, you do need to meet some guidelines to be included but you do not need to be faster than your competition to show up in the top stories carousel.
Google Keyboard Shortcut [/] To Enter New Search
Google added a new keyboard shortcut to help users more quickly jump their cursor in the search entry box. If you do a search on Google.com and start typing afterwards, Google will prompt you about this keyboard shortcut that reads “Press [/] to jump…
Google: Trust Seals On Your Site May Not Help With Communicating E-A-T
Google’s John Mueller was asked “are seals a good way to improve the E-A-T of a website” By seals, the user means trust seals, like BBB seals, security seals, certification seals, anything that conveys a form of trust on the website. John Mueller basi…
Hey Google, Do You Have To Optimize Your Whole Website For One Page To Rank Well?
John Mueller of Google was asked another interesting question in this Friday’s SEO hangout. The question was, do you need to optimize your whole website if you only care to have one URL, one page, on that whole website to rank well? The answer was not…
Google Ads Exact Match Loosened Up A Bit
Last week, PPCGreg posted on Twitter that Google Ads is “taking more liberties in the queries they’re allowing for Exact Match to show for. He said it “seems like they loosened things up a good bit.”
WordPress Wants To Block Google’s FLoC By Default
Here is an interesting twist, some at WordPress said it wants to by default and automatically block Google’s FLoC on its websites. WordPress wants to treat FLoC as a security concern and said “FLoC places people in groups based on their browsing habit…
Vlog #116: Shimon Sandler On Growing Your Search Marketing Agency
Shimon Sandler came out to my house in the pretty cold weather, you can see the snow in the corner, to talk SEO and shop. Shimon has been in the SEO space for about 20 years, he has the experience at working at agencies, working in-house for large ent…
Soft 404s Or Noindex Empty Pages For Google
Michelle Race, aka ShelliWeb, asked an interesting SEO question, she asked what is better for Google when you have empty webpages. Should you noindex the empty webpage or should you let Google index it and treat it as a soft 404?
Google Ads Dynamic Exclusion Lists Coming Soon
Google announced it will be rolling out in the coming weeks dynamic exclusion lists within Google Ads. Dynamic exclusion lists let you potentially automate the process of blocking your ads from showing on web pages or websites.
Search News Buzz Video Recap: Google Product Reviews Update Was Big, Soft 404s Causing Ranking Issues & Google Ads Auto Apply Recommendations
This week I spent a lot more time covering and updating the details around the Google product reviews update. I covered some of the early impact it had on some sites, and it was big…
Google Search Might Be Having Temporary Issues Serving Web Stories
Google might be having some issues with serving Web Stories in Google Search now. This started last night, maybe around 7pm ET. Some publishers have been complaining that the Web Stories were not surfacing in Google Search for trending topics and tr…
Wrong Dates In Google Search Results Does Not Imply Site Quality Issues
Google can show the wrong date in the search results snippets. We’ve covered this topic numerous times over multiple dates and times. But one aspect we did not cover is that when Google does this, it does not mean Google has quality issues with your w…
Google: User Generate Content Products Reviews Will Have A Hard Time Ranking Well
Google’s John Mueller implied that since the product reviews update has been rolled out, it will be hard for user generated content generated product reviews to rank well in Google Search. John said on Twitter “the focus there is clearly on reviews fr…
Google Local Inventory Snippets Tests Store Location
Google Search can now not only show product results with images, and not only the ratings, pricing and if the product in stock but now Google is also showing if there is a nearby store that is open with that product. Here is a screenshot of this from …
Google Assistant / Duplex Can Complete Your Restaurant Takeout Orders
Google announced a bunch of new Google Assistant features yesterday. One big one, I think, is Google “Assistant can now help you complete your purchase in only a few steps powered by Duplex on the web.”
Google Ads Insights Page Available To All
After several months of teasing and testing and rolling out betas, the new Insights page is now available to all Google Ads advertisers no matter where on the planet they live. Google said that starting on April 14th, yesterday, “the Insights page is…
Google Search Tweaks Knowledge Panel & Filter Design
Yesterday Google tweaked the design for when it shows knowledge panel information in the search results. On desktop search, it is showing these search result filter buttons that swap in the filtered results at the top, as opposed to anchoring you down…
Google Says Cache View Is An Unmaintained Legacy Feature
Google’s Martin Splitt said something we all know to be true for a while now, he said on Twitter that the “cached view is a basically unmaintained legacy feature.” I asked Martin if he is cool with me sharing this and he said “yea sure, I think we’ve …