Vlog #117: Shimon Sandler Building Your Search Marketing Agency & Keep Clients Spending
In part one, Shimon Sandler and I spoke outside of my house in the cold weather about growing your search marketing agency. We continued that talk outside about how he went out and jumped from being in-house to starting his own search marketing agency….
Google Search Tests Hotel Travel Destination Refinement Carousel
Google seems to be testing a new search carousel that lets you refine your hotel searches for a new destination. So if you search for hotels in new york, Google might say maybe instead search for hotels in new jersey – or something like that.
Google Local Showing When Reviewer Visited Location On Review
Google My Business is showing in some of the local reviews for locations when the person who left a review was at the location. This I guess comes in handy for vacations, knowing if the visitor left the review in the winter versus the summer may matter…
Googlebot Doesn’t Evaluate The Core Web Vitals; Chrome Does
Google’s John Mueller pointed out an important fact that I see a lot of folks in the industry misunderstanding around core web vitals. Googlebot does crawl the web and brings in most of the signals Google uses to rank your pages, but the core web vita…
New Google My Business Food Ordering Tab
Google has added a new tab, I think it is new, a “food ordering” tab to the Google My Business menu. Some restaurant may start to see this tab showing up in their Google My Business console menu.
Search News Buzz Video Recap: Google Page Experience Update Delayed But We Gain New Reports, Product Reviews Update Done & Daily Mail Sues Google
Google has announced that it is postponing the launch of the Page Experience Update that should have launched this coming May. Now this update won’t begin to launch until mid-June and then it will be a slow rollout finishing by the end of August…
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Google Product Reviews Update Still Seems To Be Rolling Out
Today is two weeks since Google began rolling out the new Google Products Reviews Update. From our early reports, this was a big update and I even posted more data on Search Engine Land about how big. I initially thought the rollout seemed to be isol…
Google Tests Local Car Listings From Dealerships
Google seems to be testing launching a new local feature to let car dealerships showcase their local car and auto inventory on Google Search. This was spotted by Jim Kreinbrink and Dan Shure shared this screenshot below.
Google Ads To Require US Health Insurance Advertisers To Show Certification
Google announced that starting on June 2, 2021, those wanting to advertiser health insurance related products in the US will require to show certification. Ginny Marvin of Google said on Twitter this is to “help ensure a safe user experience” with the …
Google Launches AdSense Management API Version 2.0
Google has recently launched a new AdSense Management API. This goes from version version 1.4 all the way jumping to version 2.0 with this update. Version 1.4 will stop working on October 12, 2021. Google also made updates to the AdSense Host API.
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Google Search COVID Vaccinations Data Source Asks Google For A Link
So if you search for COVID vaccination information in Google Search, Google gives you these lovely charts of how many people have been vaccinated by country, state, etc. But the organization that is providing this data is named Our World in Data and t…
Google: Abbreviations (abbr) Tag Does Not Help With Rankings
Google’s John Mueller was asked if using the abbr tag – the HTML abbreviation markup – if that can help you rank higher in Google Search. John said no.
Google Tests New Local Finder Design & Push To Use Chat Button
Google is testing some new local features in Search. Specifically, Google is testing a new local finder design and Google is also testing a new method to push users to use the chat button in a business local knowledge panel.
Google Fixed The Soft 404 Bug – I Think…
A week or so ago, I reported that there was an issue with Google Search labeling real content pages as soft 404s, and thus not ranking those pages in Google Search. This bug directly seemed to have caused traffic issues for these sites. Well, that bug…
Speed Link Building: Google Says It Doesn’t Count Links Like That But…
Google was asked if building links too fast, let’s call it speed link building, is a bad thing. If you get too many links, too fast, is that something that can count against you in Google Search.
Google Ads Target CPA and Target ROAS Bundled With Maximize Conversions and Maximize Conversion Value
Google Ads announced Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies. So Maximize conversions will have an optional target CPA and Maximize conversion value will have an optional tar…
Daily Mail Sues Google Claiming Organic Ranking Drop Due To Not Selling Google Ads
The Daily Mail owner has filed an antitrust lawsuit in a NYC federal court against Google alleging Google punishes publishers, like the Daily Mail, in its search results if they don’t sell enough ad space through Google’s marketplace, like Google AdSen…
Google Local Updates Adds New Indicator & Photo Updates From Visitors
Google Local seems to be testing two new features for the “updates” tab for local businesses. The first is a red dot indicator to symbolize there is a new update posted for the local company. The second is the ability for visitors to post photo updat…
Google: Website Design Changes Generally Lead To Content Changes
Google’s John Mueller was asked if changing the design of a site but leaving the content and URLs the same would possibly lead to ranking changes. John Mueller said yes, it likely will because he said “if you change design, you generally change the con…
Google Page Experience Update Is Not Launching In May 2021
Google is now postponing the Google Page Experience Update – moving it from launching next month to launching between mid-June and the end of August. Some small items are launching now, some are rolling out in mid-June and the rest will take through t…