Microsoft Advertising Also Expands Phrase Match To Cover Broad Match Modifier
Microsoft Advertising has announced it will soon begin to allow “phrase match will begin to incorporate behaviors of broad match modifier.” This is a similar move Google did back in February and Microsoft is saying the reason is to “simplify keywords a…
Google: Rel External, Noopener & Noreferrer Do Not Impact Your SEO
Google’s John Mueller confirmed that using a rel=external, rel=noopener and/or a rel=noreferrer have no impact on your Google search rankings or SEO. John said on Reddit that there is “no effect” by adding those link attributes to your hyperlinks.
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Most SEOs Use DNS Or HTML Verification In Google Search Console
Google offers numerous ways to verify your website with Google Search Console. Jackson Lo asked on Twitter which is your preferred method and without surprise, most SEOs said that they prefer DNS and HTML tag verification over the others.
Verizon To Sell Yahoo & AOL For $5 Billion After Buying Each For ~$5 Billion
In 2015 Verizon bought AOL for about $4.4 billion while AOL was under Tim Armstrong’s leadership. Then in 2016, Verizon bought Yahoo for about $4.83 billion while Yahoo was under Marissa Mayer’s leadership. Now, in 2021, Verizon is selling 90% of bot…
May 2021 Google Webmaster Report
Last month in the Google webmaster, SEO and search world was pretty busy to say the least. We had a few unconfirmed Google updates but on top of that we had the product reviews update rollout and the delay of the product experience update.
Google AdSense Pauses Related Search Experiments
Google announced that is is temporarily pausing the ability to create custom search style experiments for your related search styles in your Google AdSense account. Google said it hopes to bring this feature back by early July 2021.
Google Search Console Stops Reporting On Scroll To Text
Google has stopped displaying the scroll-to-text data in the reporting within Google Search Console’s performance report. It started showing this August 2020 but now Google is no longer showing this information in Search Console.
Google Adds Links To Featured Snippets Leading Back To Google Search Results
Google is adding links to featured snippets that when clicked on send the searcher to a new set of search results at Google. So a query refinement feature without Google telling you those links are refinements to your previous query.
Google Ads Customer Match Now Has Real-Time Match Rates
Google announced that is is now making the Customer Match feature in Google Ads. Now the Customer Match lists can show you in real time the percentage of your customer list that is usable with Customer Match.
Google Tests Trending Searches In Google Discover
Google seems to be testing trending searches in the Google Discover feed. Jason Mandragona, the SEO manager at CNBC, shared a screenshot with me of this in action, he posted it on Twitter but here it is:
Local SEOs Not Seeing Unusual Google Local Ranking Fluctuations
Over the past week, actually, starting since Friday, April 23rd, the BrightLocal tracking tool has been showing very high fluctuations and volatility in the local pack results in Google Maps and Google Search. But the local SEO community is not notici…
Google Advice On How To Optimize Images While Not Hurting Image Search Rankings
Google’s John Mueller posted a great thread on Twitter about considerations around how to make your images more optimized, so that your pages load faster, while also taking into account how that might impact your rankings in Google Image Search. John …
Google Ranking Algorithm Update; Is It Product Reviews Related?
Starting around Friday, April 30th but really spiking a lot on Saturday, May 1st, we are seeing signs of another big Google search ranking algorithm update. There are signs that this update had a big impact on the Product Reviews update as well. It is …
Vlog #118: Justin Abrams On Customer Success From Mountain Climbing To SEO Technology
Justin Abrams is a Senior SEO Consultant at BrightEdge and also the co-founder of Cause of a Kind. I had the honor to host him outside of my office on my birthday. He is such a smart and personable individual that really has a passion for his customer…
Search News Buzz Video Recap: Google Web & Local Ranking Update, Reporting Indexing Issues, Recognizing Authors & A Bit Of A Rant
This past weekend, maybe around the 23rd of April, we saw another Google ranking update and also there has been a lot of local fluctuations as well. Google released a new tool to report indexing issues to the company…
Google Find Results On Other Search Providers Carousel Is Not Human Curated
Back in February 2020, Google due to EU pressure began showing a new carousel box in the EU based search results to show search results from other search providers. The box is named “find results on” and can link you to Yelp, Groupon, Craigslist, and m…
Google: Asking What Schema To Use Is Like Asking A Dictionary Maintainer What To Say
Dan Brickley, a developer advocate at Google who managed Schema.org, had a really great line that I wanted to amplify here. He was asked by a seasoned SEO about which schema one should use in a specific case. In which Dan Brickley replied “that quest…
Google Search Console Drop In Valid But No Change In Invalid Might Not Be Bad
Google’s John Mueller said that if you are seeing “seeing a drop in valid, and not a rise in invalid, that’s possibly just a matter of the sample used for testing becoming smaller for that site.” This is specific to the Search Console structured data …
Google Webspam Report 2020: More Spam, More Blocking, More Of The Same
Google has published its annual webspam report and it is just more of the same. In short, there is more spam, Google is getting better at detecting and thus blocking that spam and of course a bit on the COVID stuff. Here are some bulleted highlights fr…
The Google AdWords API Shutting Down In 362 Days
Google is giving us about a year to switch over from the old Google AdWords API to the newer Google Ads API. The Google Ads API replaced the AdWords API when Google released it as a beta I believe in 2019.