Google Partners Resources Hub Aim To Confuse?
Greg Finn went on a great Twitter rant about how confusing parts of the Google Partners Resources Hub is even for the most savvy paid search specialists. Greg said “not going to lie, the new Google Partners Resources specifically the “about optimizati…
Google Page Experience Update Coming To Desktop As Well
Jeffrey Jose from Google announced that the Google Page Experience Update will eventually come to desktop pages, not just mobile pages. He announced this in his Google I/O presentation yesterday during his Preparing for page experience ranking session…
Google Video Key Moments Clip & Seek Markup
Google’s John Mueller announced at Google I/O yesterday that Google now supports (currently in BETA) two new schema markups for video content. The first is Clip markup that provides segments to Google and the second is Seek markup that enables Google…
Google Announces Multitask Unified Model – MUM
Google announced its next big change in how it understands queries and language on the web – they are calling it MUM – Multitask Unified Model. This is not live yet but Google wanted to share a bit about it. Google said this “new technology Google is exploring internally to better understand language & make it easier to get helpful responses to complex Search needs.”
Google: Removing Google Ads Won’t Help You Rank Higher Organically
Google’s John Mueller was asked if removing Google Ads and stopping paying Google for search ads would help your site rank better in the organic free listings. John said no, they are not related and what you do or do not do on Google Ads has no influe…
Signed Exchange Reports May Come To Google Search Console
Google’s John Mueller, I think – I am not 100% sure – hinted that reports for signed exchanges may be coming at some point in the future to Google Search Console. This is in addition to signed exchanges being currently supported in the AMP report.
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60% Of SEOs Improved Core Web Vitals Prior To Google Page Experience Update
As you know, the Google Page Experience Update is now not scheduled to begin rolling out until mid-June and then take several weeks to roll out. We also know that this won’t be a massive update, according to Google. But still, every SEO company is pi…
Google Indexing API For Jobs Postings: When To Submit Changes
There are only two use cases, currently, for the use of the Google Indexing API. The first is for job postings listings and the second is for live events content. An SEO named Nick Lowery asked when using the indexing API for job postings how often sh…
ADA Compliance Not A Google Search Ranking Signal
Google’s John Mueller confirmed again that Americans with Disabilities Act (ADA) compliance is not a signal Google uses for ranking web pages in Google Search. John said “I’m sure it can be useful for your site, but we don’t use it for search ranking.”…
Google: PBNs Are Pretty Obvious
Google’s John Mueller said that finding link schemes from PBNs (public blog networks) is easy and “nobody has to leak a PBN” to Google for Google to know about it. He said “they’re pretty obvious to the appropriate tools & basic scripts.”
Vlog #120: Mike McPeak On Learning SEO On The Job & Hiring An SEM Agency
I chatted with Mike McPeak, the marketing technologist and CRM specialist at Hale Trailer Brake & Wheel…
Google: Removing Dates On Articles Won’t Stop It From Keeping Time
Google’s John Mueller was asked if removing dates from articles would help with search rankings. John Mueller responded to that saying “even when you publish something without a date, Google still keeps time.”
Programming Note: Offline For Shavout On Monday & Tuesday, May 17th & 18th
This is a programming note that I will be 100% offline Monday and Tuesday…
Mid-May Google Search Ranking Algorithm Update Continues
There is again significant chatter within the SEO forums and signs from the automated tracking tools of yet another Google Search update. We’ve seen unconfirmed weekend updates from Google week after week for the past few months now and we saw a surpri…
Google Search WNBA Easter Egg
If you do a search for WNBA on its 25th anniversary you will get a nice easter egg in Google to celebrate. Try it out on you desktop browser or mobile browser by searching for [wnba].
Google Confirms No Broad Core Update Since December 2020
Danny Sullivan of Google confirmed that Google has not released a new broad core update since the company last confirmed one in December of last year, December 2020. Danny said on Twitter “we haven’t had a broad core update. We do announce those,” whe…
Search News Buzz Video Recap: Two Google Algorithm Updates, Machine Learning at Google, Google My Business Updates & More
While we had our typical weekend Google Search ranking update, we also saw a ton of chatter on Thursday morning and that is unusual. So there may have been two updates to Google Search this past week, one between May 7th and 9th and the other on May …
Google: Just Because Your Site Ranks Well Now, Doesn’t Mean It Will Rank Well Forever
Just like Saved By The Bell was great for four seasons in 1989, it didn’t mean it would come back and be a success in 2020. Same with your website that ranked well in the early 2000s or even ranks well today, it doesn’t mean that since it ranked well …
Trends That Will Shake Up The SEO World In The Future
Nicolas Bouchand posted on Twitter that he is working on his thesis and selected SEO as the subject. He asked on Twitter “What do you think are the trends that will shake up the sector and that will absolutely have to be mastered?” John Mueller of Goo…
Google Spam Joke: Just Don’t Let Google Know About Your Guest Blog Posts
A Reddit thread asks if guest posting is safe and asks how you can ensure the site posting your guest blog post uses a dofollow. John Mueller from Google spotted the thread and responded with a joke that read “just make sure not to let Google know.”
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