Punctuation After A Link Bad For Google Ranking? Nope.
Here is a new question I have never heard before in the SEO space. Someone asked if “adding punctuation after a link is somehow bad for SEO.” He said he heard this as a rumor and didn’t know if there is any truth to this. The truth is, this is a myt…
Vlog #121: Mike McPeak On SEO In A Low Tech Space & Markets With Low Volume Keywords
In part one we spoke about learning SEO on the job and then here spoke about about the topic of doing marketing and SEO for a company that is in a low tech space. He said a lot of it was not just about basic technical SEO on his web site but also the …
May 22nd Google Algorithm Update Is Off The Charts
There is yet another Google search algorithm ranking update that seems to be going on – it touched down yesterday, Saturday May 22nd. The tracking tools are off the charts, all of them, showing changes in the Google Search results that I have not seen…
Google: You Don’t Need All Three Good Web Vital Scores For Ranking Boost
Google at an AMA at I/O this week on the top of web vitals was asked about how the core web vitals impact your rankings in Google Search. In short, Google said that it is not the case where you need to have all three “good” scores to get any ranking bo…
Google Maps Showed Distances For Service Area Businesses
Earlier this week, several searchers noticed that Google, within Google Maps, was showing the distance from the searcher to the service area business in the local listing. Service area businesses do not have specific distances because they do not list…
Google Ads Has New Smart Bidding Features
Google Ads announced several new smart bidding features the other day. These include top signals in the bid strategy report, seasonality adjustments at the manager account level, Maximize conversion value bidding with recommendations, and new Target Im…
Google App Ads Adds Deep Linking Features, Analytics & Tools
Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and increase engagement in your app.
Google Will Announce When MUM Is Added To Google Search
The big search news this week from Google was around MUM, Multitask Unified Model. Which is different than BERT but similar in that it helps Google better understand language & make it easier to get helpful responses to complex search needs. Well, it won’t go live for months to years and when it does, Google will let us know.
Search News Buzz Video Recap: Google Search Updates, Google MUM, Page Experience Desktop & I/O News
I was offline for two days this week but it was an insanely busy week with two unconfirmed Google algorithm updates. Google announced a ton of things at Google I/O including MUM, multitask unified model, basically a huge improvement to BERT…
Google: We’re Crawling Half Of The URLs Over HTTP/2
Google’s John Mueller said in his I/O talk that Google is now crawling “more than half of all URLs with HTTP/2.” GoogleBot first started crawling over HTTP/2 for a limited number of URLs in November 2020 and now half-a-year later, over 50% of what Goo…
Google Maps Will Tailor Results For You & Time Of Day
Google announced at I/O a bunch of updates to Google Maps but one that you might care more about, being a local SEO, is that Google Maps will begin to tailor the map results based on time of day and who the searcher is. Google said “soon Maps will tai…
Google Shopping I/O: Shopping Graph, Shopify Integration, Google Lens & More
At Google I/O, Google also announced a bunch of Google Shopping and commerce related features. This includes the announcement of the Google Google Shopping Graph, a new Shopify partnership, Google Lens upgrades and more.
Google About This Result Expands Worldwide For English Queries
Last February, Google launched the “about this result” feature in its search results for English queries in the US. Well, now, Google is going to expand this feature worldwide for all English language queries.
Google Video Results On Right Side Of Search Results
This may be a bug or it may be a feature test – but Google is showing video results, i.e. the key moments interface, on the right side of the search results page. This was spotted by two folks including Aakash Singh and Brian Freiesleben – they both p…
Google Search Ranking Algorithm Update May 19th & 20th – Not Confirmed
I seem like a broken record but for the past several weeks the Google Search ranking volatility has been off the charts. And yesterday and today are no different with a huge amount of SEO chatter from the forums and most of the tracking tools supporti…
Vertical Google Shopping Ads On Mobile
Normally the Google Shopping Ads on mobile search are in a carousel where you scroll horizontally through the results. Dan Perach shared a screenshot with me on LinkedIn of this being tested in a vertical format as well.
Google Partners Resources Hub Aim To Confuse?
Greg Finn went on a great Twitter rant about how confusing parts of the Google Partners Resources Hub is even for the most savvy paid search specialists. Greg said “not going to lie, the new Google Partners Resources specifically the “about optimizati…
Google Page Experience Update Coming To Desktop As Well
Jeffrey Jose from Google announced that the Google Page Experience Update will eventually come to desktop pages, not just mobile pages. He announced this in his Google I/O presentation yesterday during his Preparing for page experience ranking session…
Google Video Key Moments Clip & Seek Markup
Google’s John Mueller announced at Google I/O yesterday that Google now supports (currently in BETA) two new schema markups for video content. The first is Clip markup that provides segments to Google and the second is Seek markup that enables Google…
Google Announces Multitask Unified Model – MUM
Google announced its next big change in how it understands queries and language on the web – they are calling it MUM – Multitask Unified Model. This is not live yet but Google wanted to share a bit about it. Google said this “new technology Google is exploring internally to better understand language & make it easier to get helpful responses to complex Search needs.”