Google: Maximum Video Exposure By Creating A Dedicated Page For The Video
Google has updated its video best practices search help documentation to add a section about creating a dedicated page for each video. Google said “to give your videos maximum exposure, create a dedicated page for each video.”
Google Ads Performance Max Campaigns Available To All & More
Google announced that the Performance Max campaigns, which launched as a beta a year ago, is now available to all advertisers. Plus, Google said they “will also become the next generation of Smart Shopping and Local campaigns, which will both upgrade t…
November 2021 Google Webmaster Report
It is that time of the month again where I post the monthly Google webmaster report. This past month was filled with several unconfirmed Google updates – no I am not crazy. Google told us Penguin not only ignores spammy links but also can distrust the …
New Format For Google Search Snippets Tags / Labels
Google is testing yet another format for the snippet tags or labels in the search results again. We saw tests and flavors of this back in 2021, 2019 and 2017 and here is yet another one.
Google “Uncovers” Job Postings Structured Data Opportunity
Google posted a new blog post that they “uncovered an opportunity to improve your job posting pages.” I just find this to be a weird way for Google to write about this topic. In short, Google wants you to put more details in the description section o…
Google Ads Appeals Maximum Limits
Did you know that you can reach the maximum number of allowed appeals for your Google Ads? Eric Heiken posted about it on Twitter and asked “Google Ads has a maximum limit of appeals. It’s unclear if this is a permanent limit or if there’s a cool-down…
Survey Says Most SEOs Negatively Impacted By A Google Core Update
Marie Haynes posted another Twitter poll asking has your site ever been negatively affected by a Google core update? With 266 votes in, which is not a huge number, it shows that most SEOs have been negatively affected by a Google core update.
Google Ads New Conversion Goals, Tag Assistant Conversion Support & New Explanations
Google announced a few new Google Ads features aimed at helping you manage your conversions and drive performance. This includes new conversion goals, tag assistant support for conversion troubleshooting and new explanations for Target ROAS and Maxi…
Google Merchant Center Adds Reporting For Google Shopping Deals Badges
Google announced that it is not only showing more flavors of deal badges and showcases but also has added more reporting to the performance report in the Google Merchant Center to report on these deal badges.
Google: We Use Many Signals To Detect Guest Posts, It’s Not Just Link Anchor Text
Google’s John Mueller was asked how Google detects and determines if a piece of content is written as a guest post? John said “we use lots of different signals to try to figure out what might be a guest post.” He added, it is not just that the anchor t…
Google Kills Ranking For Google Doodles With Behind The Doodle Box
Google has now killed off getting traffic for ranking for Google Doodles. Back in the old days, if you wrote a news post about a Google Doodle, and if you could rank in the top stories carousel or news box, it would send tons of traffic. Now, Google ha…
New Google My Business Messaging Read Receipts Setting
Google has added a read receipts setting to the Google My Business messaging platform. Now you can decide to show your customers who are messaging you via Google Maps and Search if you read their message or not through read receipts.
Google Search App Recent Queries Card
Google is showing a new card in the Google Search app for “recent queries.” The recent queries are pulled from your Google Search history and can show up with your Google Discover personalized stories.
Vlog #144: Bryan Cush On Using Health Data For Content & Search Marketing
Bryan Cush, the co-founder of Tidal Health Group, a healthcare marketing company, stopped by my office to chat SEO and healthcare marketing…
Google Logo Wishes You An imPECKable Halloween
Google has a special Doodle, Google logo, on its home page today and last night for Halloween. The theme of this Halloween Doodle is around wishing Google searchers an “imPECKable Halloween.”
Google Said The Penguin Algorithm May Not Just Ignore Links, It May Target Whole Site
When Google released Penguin 4.0, Google said that update was about devaluing links, not demoting links. Meaning, Google would simply ignore the spammy and bad links and your website would not be demoted because of those links. Well, Google said somet…
Google: An Often Updated Sitemap Might Be A Good Idea
Google’s John Mueller told one webmaster that for his specific example, it might be a good idea for him to have a separate XML sitemap file for URLs that are “often updated.” John said “putting the newer URLs into a single “often updated” sitemap file …
Google On How To Reduce Duplication By A Factor Of 10X
I spotted an interesting comment from John Mueller of Google about URLs and reducing duplication. He said focusing on individual URLs here and there won’t help you much, it is more about looking where you can “reduce duplication by a factor of 10x.”
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Google Search Handled Facebook Name Change To Meta
The big news yesterday was that Facebook announced its new company name – Meta. Yes, Facebook’s company name is Meta. Like meta data, meta tag, and all the other metas that Google Search might have ranked prior. But when Facebook’s announcement came o…
Search News Buzz Video Recap: Google Search Update On 10/26, Continuous Scroll Confusion, Search Console API Updates & Meta
This week, we almost made it without reporting on a Google search ranking update but we did have one, maybe on October 26th. There is confusion around Google’s continuous scroll and the impact it has on Search Console reporting…