Exact Match Keywords Are Not Selected In Google Ads; It’s Likely About Eligibility
Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is “seeing a growing number of instances where this is the case.”
Google Video Best Practices Adds Details For SafeSearch & Adult Content
Google has added a new section to its video best practices help document for SafeSearch and adult oriented content. The document was updated on June 3rd, after a big update to that document this past March.
If You Don’t Need A Sitemap File Google Says You Can Delete It
Google said that if you don’t need an XML sitemap file anymore, all you need to do is delete the sitemap file from your server and CMS. There is not much more you need to do after that, just delete it.
Google May Automatically Add Location Extensions To Your Ads
Google has posted that it may begin to start automatically adding location extensions to some of your Google Ads. Google wrote this in a Google help document saying “if you have not added locations to your account, Google Ads may automatically match yo…
Google: You Need Some Unique Content To Rank Templated Content Above The Fold
Google’s John Mueller was asked if templated content above the fold can rank in Google Search, where the unique content is below the fold. John Mueller said “the important part for us is really that there is some amount of unique content in the above t…
Google Product Structured Data Supports Back Order Availability
Google has added support to mark a product as back ordered for its product rich results. You can now set the availability property with a BackOrder value to communicate to Google Search that the item is back ordered.
There Was No Product Review Update; A Core Updates Can Impact Product Review Sites
To double check, Glenn Gabe asked Danny Sullivan of Google if there was a product reviews update that happened at the same time or so as the June 2021 core update. The answer from Danny Sullivan of Google was no, if a product reviews site was impacted…
Google Tests Trending Searches Carousel
Google is testing a new carousel in the search results titled “trending searches.” This shows a carousel with images and query refinements based on your original query – that may show what searches related to your original query are trending.
iContact Acquired Moz; Financial Details Not Disclosed But Promises Bright Future
On Friday news broke that Moz has been acquired by iContact, subsidiary of J2 Global. The financial details of this acquisition were not disclosed and the news about this came to a shock to many, although, we all know the goal in the past several year…
Bing Adds Themes To Search Results Page
Microsoft Bing announced on Twitter that they are rolling out Bing Themes to the Bing search results pages. The company said “you can now personalize your search experience with 7 colorful themes on Microsoft Bing’s web search.”
Google: We Have No Indexing Limit But Does Have Limited Indexing Resources
Google’s John Mueller posted a short #AskGooglebot video question and answer on indexing limits. In short, like we covered numerous times before, Google does not have a limit to what it can index, but Google does not have unlimited resources to index …
Google: Unnatural Link Manual Actions Still Require Manual Link Cleanup
In 2013, Google told us that it is not enough to disavow links if you want your unnatural link manual action to be reversed. Is that still true in 2021? The answer is probably yes.
Daily Search Forum Recap: June 7, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Do you like introduction paragraphs…
June 2021 Google Webmaster Report
The past month or so was one of the most active months I’ve seen with Google Search in a while. We had a confirmed Google June 2021 core update, several unconfirmed algorithm updates, Google announced MUM, and Google told us the page experience update…
Google: Multiple Anchor Text Links To Same URL On Same Page, The First Or Longer Doesn’t Matter
The question of which anchor text does Google count when you have the same link multiple times on your page, linking to the same location, is not a new question. We have been covering it since before before 2008 and even Matt Cutts made a video on it i…
Google: We Will Try To Treat Nofollow vs UGC vs Sponsored Link Attributes Differently
In 2019 Google came out with new rules and new types of link attributes, the new attributes were ugc and sponsored, to be companions with the nofollow link attributes. Google said back then it was to help Google understand links better and that we, SE…
Can Google Understand & Rank Inclusive Language In Search
As more and more writers try to write using a more inclusive approach; specifically using inclusive language, does Google adapt to understand that language and rank that content as well to language that maybe is not that inclusive?
Google Tests Magnifying Glass Footer Overlay In Mobile Search
Google is testing displaying a magnifying glass that overlays on the right bottom section of the mobile search results. When you scroll through the mobile search results, this magnifying glass icon shows up that you can click on to refine your query.
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Google June 2021 Core Update Impact Now Being Felt
As you know, the Google June 2021 Core Update began rolling out at about 6:30pm ET on Wednesday, June 2, 2021 but the chatter within the industry was not at core update levels. Meaning, SEOs who track these changes didn’t really say this was a big upda…