Google Structured Data Markup Helper Is Outdated
In 2013, Google launched its Structured Data Markup Helper tool to help site owners mark up their content with structured data without having to know how to code. Well, the tool is outdated, as you’d imagine. Even Caio Barros from Google confirmed th…
Vlog #147: Bryan Cush On Health Consumer Searches, Doctors With The Same Name & Health Brand Defense
In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and in part two we dug into using medical databases…
Daily Search Forum Recap: November 19, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Check out the video this week…
Google Ads Insights Report Gains Demand Forecasts, Consumer Interest, Audience Insights & More
Google announced a bunch of additions coming to the Google Ads Insights reporting. These include demand forecasts, consumer interest insights, audience insights, and change history insights and auction insights. Google said this is to help advertiser…
Search News Buzz Video Recap: Google November Core Update, Google Ads CPC Bug, SiteGround’s Googlebot Issue & Snowden on Google
What a week – Google actually launched a broad core update days before the big online holiday shopping season – the Google November 2021 core update is live and rolling out. I share my thoughts on the timing, the release, more on core updates and the i…
You Can Opt Out Of Google Read Aloud Via nopagereadaloud Meta Tag
Google added to its help docs an explanation on how to opt out of Google Read Aloud with a meta tag, although the meta tag is not new. Google also clarified in those help docs the crawling behavior of the user agent.
Google Search Console User Permissions Bug & Some Performance Report Delays
Google has confirmed a bug with some users not seeing the users and permissions in Google Search Console. There are also complaints about the performance reports being a bit delayed, which has been ongoing for some time.
Google Tests Lens Button In Search Bar On Mobile Search
Google is testing adding the Google Lens button in the mobile search results bar. This camera icon, Google Lens logo, would trigger your camera to come up and you can then search by taking pictures.
Microsoft Email Tells Site Owner Site No Longer Blocked In Bing Search
So we know Google has manual actions where a site can be impacted in terms of how it ranks in Google Search. Well, Microsoft Bing doesn’t necessarily have manual actions but they do take action against some sites manually. Here is an email from Sunny,…
Bing Shopping Tab Animated Snowman
How cute is this, Microsoft Bing Search is testing placing this animated snowman next to the Shopping tab under the search bar. I personally cannot replicate this but Frank Sandtmann, an SEO consultant based in Germany, can and sent this to me.
Google: Leaving Old XML Sitemaps Up After URL Migration Will Have Minimal Effect
Google’s John Mueller was asked if it is helps after doing a big URL migration to keep the old XML Sitemap file up for a bit. John said “the effect would be minimal” by using this strategy.
Google Logo Structured Data New White Background Requirements
Google has updated its logo structured data markup requirements again, this time to say your logo has to look good on a “purely white background.” So you need to test to make sure your logo is visible and I guess attractive on a white background.
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New Google Help Docs On Translated Search Results & Ad Networks With Google Translate
Google has published two new help documents around translation. The first is on how Google can automatically translate your search result snippets to a different language. The second is after the searcher clicks from that result, how to ensure that wh…
The Google Interactive SEO Checklist For Business Owners/Marketers, Developers Or SEO
Google has produced a new interactive SEO checklist with “specific things you can do to improve the SEO of your website.” It is interactive in that you can select if you are a business owner or marketer, developer or SEO and the checklist will change b…
Google November 2021 Core Update Is Live – What We Are Seeing Now
As you know, Google started to rollout the November 2021 Core Update yesterday, November 17th at around 11am ET. Below is a recap of the early chatter and data we are seeing on this update less than 24 hours after it started rolling out. Keep in mind,…
No, 30 Articles On Your Site Won’t Make Your Site Authoritative in Google Search
Last week, I included in my recap a link to a Reddit thread that seems to have got some attention. It has John Mueller of Google saying a site with only 30 articles is not enough to be authoritative and be fully indexed by Google. Now people are askin…
Revamped Google PageSpeed Insights Is Live
Yesterday, Google began to rollout the revamped and new PageSpeed Insights at its new home at pagespeed.web.dev. It has a bunch of user interface changes to make the reporting easier to use and understand and some changes under the hood as well.
…
Daily Search Forum Recap: November 17, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is now releasing the November 2021 broad core update…
Edward Snowden: Google Search Is Totally Unusable
Edward Snowden, former computer intelligence consultant who leaked highly classified information from the National Security Agency, has said it is a fact that Google Search is “totally unusable” in a post on Twitter. Snowden is not a fan of Google’s p…
Google Says It Is Promoting More Local News In Search Results
Google said it is now promoting more local news in its search results and news results, including top stories. Google said they would be doing this earlier this year and in 2020 started doing this specifically for COVID news.