Category: Search Engine Roundtable

Google’s John Mueller was asked in the video hangout this past Friday if how to handle brand or product names with accented characters, like maybe Škoda Auto via Skoda Auto. Do you use the word spelled Škoda with the accent in the name or Skoda without it? The answer is probably include both variations in your content.

I know we covered this topic countless times but just another reminder, Google prefers to “neutralize” bad links and neutralize spam as opposed to penalize you for those bad links or spam. That means that Google will ignore it, like it isn’t there.
…

Google seems to be testing a new set of search refinements that let you filter by the brand or specific store you want to filter your results by. So a search for a [camo backpack] has search refinements for colors and size and type but also to let you…

Google’s John Mueller had to tell an individual that when Google makes changes to its search algorithms, those changes should have zero impact on your direct traffic. Yes, they can have a big impact on your organic traffic, but not your direct traffic…

Google has created a single page where you can find all of the Google Search content policies. This includes Google Search’s overall content policies, search feature policies and feature specific policies. You can find them all in this one document he…

Google is replacing the “Delivery issues” policy violation within Google Merchant Center with a new policy violation named “Inaccurate availability (due to inconsistent availability between the landing page and checkout pages on your website).”