Google July 2021 Core Update Is Live – What We Are Seeing
Google announced that on July 1, 2021 it began to roll out the July 2021 core update. We knew we would soon see another core update, and Google delivered this one a month after the June 2021 core update. This one seems to have started out pretty stro…
Search News Buzz Video Recap: Google July Core Update, Spam Update Part Two, Ranking Changes Two Days Later & MUM Goes Live
Google kicked off the July 2021 core update yesterday, right after the spam update. Google ran part two of the spam update on June 28th, the first part ran in June 23rd…
Google Tightens Policies For Financial Services Ads In UK
Google announced it will tighten its policies for Financial Services advertisers targeting searchers and consumers in the UK. The policy will be fully published on August 30, 2021 and then seven days later it will be enforced, on September 6, 2021.
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Crawled – Currently Not Indexed: A Sign Of A Google Quality Issue?
Are pages that are found in the Google Search Console coverage report, under “excluded” and labeled as “Crawled – currently not indexed” a sign that there are quality issues with not just those pages but also the site? Maybe. John Mueller of Google res…
77% Of SEOs Learned SEO Hands On
Last week we saw a poll about where SEOs go for help when they have an SEO problem. This week I see a poll from Carolyn Lyden on how most SEOs learned SEO. It seems like the vast majority of SEOs learned SEO hands-on, by getting their hands dirty and …
June 30th Google Search Ranking Algorithm Update & Fluctuations
Yesterday, June 30th, there may have been an unconfirmed update, just two days after Google ran the spam update – which ran on the 28th and would have then been seen more on June 29th than the 30th. But who knows, maybe it ran into the 29th and what w…
Daily Search Forum Recap: June 30, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has finally started to use MUM in search…
Google Ads API Migrate Your Feed-Based Extensions To Asset-Based Extensions
Google is telling those who used the Google Ads API to make sure to migrate the Feed-based extensions to supported Asset-based extensions soon. I believe the deadline will be October 20, 2021. Also, Google announced the new {extensionid} ValueTrack pa…
Google Merchant Center Relaxes Insufficient Payment Information Policy
Google announced that it is changing the insufficient payment information for Google Merchant Center. Specifically Merchants will no longer be required to provide their accepted payment methods on their website to customers before the checkout process…
Google Redirects Help Page Expanded To Show Impact On Google Search
Google has vastly expanded its help document on how various redirects impact your site’s performance in Google Search. The document even mentions “Crypto redirects” which to me seems like a new term but just means a way to communicate in normal languag…
Google Ads Is Deprecating Broad Match Modifier (BMM) Keywords In Late July
Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords. That means you will no longer be able to create new BMM keywords with the +keyword notation.
How Google Used MUM In Search For The First Time
Google announced yesterday one of, if not, the first, use case for MUM – Multitask Unified Model – in search. Google did tell us they will let us know when it is being used and here it is. They used it “to identify over 800 variations of vaccine name…
Microsoft Bing Language Tabs
Microsoft Bing has a new feature over the past couple of weeks that let’s you add or remove a language tab to the search bar. The tab may show up for you if there are two or more popular languages in your region and you can decide to show or remove th…
Bing Search Tools With Colored & Monochrome Overlays Icons
Microsoft Bing has added some subtle effects to the search tools bar filters where you can filter the search results by news, images, videos, etc. When you hover your mouse over the options, Bing might color the background of each option or might use a…
Google Showing Non-AMP URL In Top Stories Carousel When AMP URL Is Available?
Last week, Google began showing non-AMP content in the top stories carousel in mobile search. This was as expected with the page experience update rollout. But Kyle Sutton posted on Twitter that in some cases Google may even show the non-AMP URL in th…
Google: Expandable Hover Text Not Considered Cloaking
Google’s Martin Splitt confirmed that having a hover over expandable text for navigational elements is not considered cloaking by Google. Martin said doing this is “Deffo not cloaking.”
Google Search Spam Algorithm Update Part Two On June 28th
Google has confirmed that on June 28, 2021 it has released part two of the search “spam update.” Part two of the update started and completed on a single day, June 28th, like part one did on June 23rd. This impacted global searches across both web and…
Google Documents How HTTP Status Codes, Network & DNS Errors Impact Google Search
Google has added a help document that has shows how How HTTP status codes, and network and DNS errors affect Google Search. The page goes through each type of code and error and tell you how GoogleBot and Google Search will be impacted by it.