Google Local Search Ranking Algorithm Update Last Week
Google may have also pushed out a local search and map algorithm and ranking update over the past week or so. There has been some recent chatter and the Bright Local RankFlux tool has been off the charts for the past couple of weeks.
Google Top Stories Logo May Use Structured Data For Non-AMP Pages
Now that some publishers, like Search Engine Land, are removing AMP because it is no longer a requirement for top stories inclusion, some are noticing weird changes to the publisher’s logo Google selects in the top stories section. Google said when yo…
Two Google Ads In Local Pack
Google is now showing up to two ads in the local search results – the local pack. Joy Hawkins spotted it the other day for a search on [lawn care near me] and shared a screenshot where Google’s local pack results showed two ads above the organic local …
Google Search Console Performance Report Updated For Google News – Impression Changes
Google has made some changes to the Google Search Console performance report for Google News where your impressions may drop. Google said this is just a reporting change and the drop in impression doesn’t reflect any ranking changes but rather how Goo…
Google: Relevancy & Core Updates Factors Are More Than Just Text On A Page
Google’s John Mueller said on Twitter that when it comes to Google understanding and ranking documents, Google looks at more than just text on a page. He aimed this comment at a question around core updates and a site being hit by a core update.
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Google Ads Custom Columns Design Update With New Metrics & Functions
PPCGreg posted on Twitter that Google Ads has updated the design and look for the custom columns and also added some new metrics and the ability to use functions.
Daily Search Forum Recap: December 8, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google released their annual top searches lists for 2021…
Poll: Search Marketers Prefer To Specialize In Their Job
Azeem posted a Twitter poll a while back asking the digital marketing community if they prefer to specialize in a specific niche of marketing or be more of a generalist in their job. He asked “In today’s job market, would you rather be a specialist – …
Google Ads Image Extensions Come To Desktop & More
Google announced that image extensions for Google Ads is rolling out to desktop ads now. Note, it launched for mobile ads in May 2021. Also, Google Ads image extensions now supports dynamic image extensions for any language and you can use stock imag…
Google 2021 Year In Search – Top Searches
Google has published this years year in review for the top searches it saw in 2021. From COVID vaccine, to Dogecoin and AMC stock to Alec Baldwin to Simone Biles and Dune and Gabby Petito and of course Squid Game. Those and more were all in the top s…
Google Search Efforts On Inclusive Language
Google’s John Mueller and Martin Splitt had two special guests on their podcast show this week to talk about how Google approaches inclusive language in search – a topic we briefly covered only once before over here. The two guests were Zineb Ait Baha…
Google: Googlebot Not Crawling Over HTTP/3 Yet
Google’s John Mueller confirmed that Googlebot is not yet crawling over HTTP/3 yet. He said if you do implement HTTP/3 for your site, it doesn’t mean it won’t benefit your users and thus possibly your core web vitals metrics. But Googlebot won’t crawl …
Daily Search Forum Recap: December 7, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google had another Google Ads bug impacting ad spend…
Google On How To Handle Changing An Author’s Names
Sometimes people change their names, for legal reasons, maybe when they get married, maybe they go from a pseudonym to using their real name. What do you do if you change your name or your author on your web site changes their name – how will Google h…
Google Business Profile Adds Accepted Health Insurance Option
As expected, Google is now letting health providers and facilities to go into their Google Business Profile and select the insurances they accept. This option should be under the info tab, then a section named “Accepted Health Insurance” should show up…
Bing Local Store Search For Inventory & More
Bing announced last week that you can now search Bing and Bing Local for store stock availability and choose to buy online and pick up in-store. I honestly wasn’t sure if it was new, because often Microsoft will repost the same news over and over again…
Google Ads Spending Bug Again This Time Impacting tROAS & Maximize Conversion Value
We have yet another Google Ads spending bug to report, this one was related to Google advertisers using Target ROAS or Maximize Conversion Value bid strategies on some campaigns on December 2, 2021. These advertiser may have experienced “spending fluc…
Google Tests New Suggested Clips Video Feature Snippets Layout
Google is testing a new layout for the key moments video featured snippets layout in Google Search results. Instead of placing a wider video at the top with the text below, Google is placing a smaller video at the top but with the text on the right si…
Google Ads Election & Political Ad Policy Changes For 2022
Google posted a number of new Google Ads policy changes that take place in January and February 2022 around political and election based content in ads. Google is ending the election ads exemption, creating new election ad serving options, won’t be ac…
Vlog #149: Joseph Goldsmith On His View Of SEO As A Video Guy
In part one, we spoke about Joseph Goldsmith and video production topics. In part two, we speak more about SEO topics, mostly about what his clients do around SEO…