Google Wants To Make Crawling More Efficient & Environmental Friendly
Google’s Gary Illyes said on the last Search Off The Record Podcast that Google in 2022 is looking to make crawling more efficient and environmentally friendly. And while Google is investigating ways to do that with IndexNow, Gary said it wont be done…
Google Requires Both Product & Car Markup For Review Snippets In Google Search
Google has updated its product structured data help documents to say that you need both product and car structured in order for Google to display ratings and review snippets in search for car search results. Google said “currently car is not supported…
Search News Buzz Video Recap: Google Search Updates, Deduplication Of Top Stories, Crawling Spikes & Page Experience Desktop Report
In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this week, one last weekend…
Google Might Update & Even Rename The Webmaster Guidelines In 2022
Everyone panic – Google might not just make larger updates to the Google Webmaster Guidelines but also rename the guidelines. Gary Illyes from Google said over time the Webmaster Guidelines have become confusing and somewhat outdated and it does need …
Google Ads New Experiments Page Now Live
Google is rolling out a new Google Ads experiments page that promises to “help you create, manage, and optimize your experiments in one place.” There is a new summary page for your experiments and a sync feature.
Google Reiterates That A Spike In Crawling Unrelated To Upcoming Algorithm Updates
Google’s John Mueller said again that a spike in crawling activity on your site is unrelated to an upcoming search ranking algorithm update. John Mueller said on Twitter “it’s unrelated” when asked if crawl spikes are related to Google updates.
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Google: We Don’t Understand If Content Is Equivalent When In A Different Language
Google’s John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content when those content pieces are in different languages. So Google is basically tr…
Google: We’re Getting Better At Languages & Location Without Hreflang
Google’s John Mueller said on Twitter that “anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang or geotargeting settings.” This was in response to an excellent question from Glenn Gabe about can Google use MUM AI to figure out page language pairs without hreflang.
Danny Goodwin Joins Search Engine Land : Reaction
As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past dozen years or so. This week, Search Engine Land hired seasoned search marketing writer and editor Da…
Google Local Service Ads Allows Alternative Background Checks Process
Ben Fisher spotted an update to the Google Local Service ads help documents around the screening and verification process for businesses. Google added a section that says businesses can request that their “own dedicated background check partner” do the…
Another Unconfirmed Google Search Ranking Update (January 19th & 20th)
Google has been busy over the last couple of weeks after being taking a bit of a break with the new years. It seems we are seeing again signs of another Google search ranking algorithm update occurring yesterday and today, January 19th and 20th. Ther…
Recipe Schema Markup No Longer Supports Ranges For Cook, Prep & Total Time
Google no longer supports time ranges for cook prep and total times times within recipe schema markup and structured data. Google said it removed the “guidance about specifying a range for the cookTime and prepTime properties in the Recipe documentati…
Google Deduplication Of Top Stories From Web Search Results
We know Google has deduplication efforts for when a featured snippet is displayed so that it might remove the snippet from the main web results. Google may do the same, in some cases, for when a URL is listed in the top stories section and then not sho…
Google: SEO Site Migrations Are Hard Because URL Signals Need To Be Forwarded
John Mueller is out with another #AskGooglebot Google SEO video, this one is on site migrations and URL changes. It is a short two minute video on one of the most SEO intimidating changes one can make to their site – change all the URLs on their site….
Some Sites Seeing Massive Crawl Spikes From Googlebot
Glenn Gabe noted that he is seeing some weird Google Googlebot activity recently, saying he is seeing “crawling spike across a number of sites” that started on January 12th through January 13th. I then checked some of the properties and noticed that on…
Google: We Don’t Push Out Search Algorithm Rollouts Right Before Weekends
Google’s Danny Sullivan and John Mueller both said that the search company does not generally launch or begin the rollout of a search algorithm update right before the weekend. Danny Sullivan said on Twitter “it’s fairly unusual in my experience that r…
Will Google Target Fluff Content In Search?
The other day I wrote about how Google said fluff content is hard for search engines to understand and thus rank. I explained how Google does rank content that is surrounded by a lot of fluff. But then I heard John Mueller of Google once again talk ab…
Desktop Page Experience Report Now In Google Search Console
As promised, Google has released the desktop version of the page experience report in Google Search Console. The desktop version is pretty similar to the mobile version, as you’d expect. With the page experience update algorithm coming to desktop nex…
Google Business Profile Edit Large Overlay In Search Results
With Google’s new effort to get business owners to manage their business listing in web search and not in the Google Business Profile manager, formerly Google My Business, Google is now using large overlays to tell businesses they can do so in search.
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