Google Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work Better
Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that the more conversions h…
New Google AdSense Related Search For Content Pages
Google has announced a new AdSense ad unit named related search for content pages. The feature embeds ads that displays search terms related to the content of the pages your users are reading.
Daily Search Forum Recap: February 14, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console crawl stats report is missing some data…
Google Search Console Crawl Stats Report Missing A Day
It looks like there is a missing day, a data gap, in the Google Search Console crawl stats report. I am personally missing Tuesday, February 8th crawl data but it seems others are missing February 9th.
Google Ads Reporting Delay Bug Causes Advertiser Confusion
On Friday, February 11th, Google confirmed an issue with the Google Ads reports where there was a delay in reporting a portion of conversions using Data Driven Attribution (DDA). Google has fixed the issue and has or is currently working on backfilling…
Google Ads To Create & Show More Ad Extensions In Search
Google announced that it has is releasing more features to potentially show more ad extensions including sitelinks, callouts, and structured snippets. This includes a way to review and manage automatically created extensions and Google’s machine learn…
Google Ads Large Sitelinks Block Design
Google seems to be testing really large sitelinks for some Google search ads in the mobile search results. We’ve seen larger sitelinks several months ago, but here it is in virtually the same size as the top part of the ad.
Google: More Content Does Not Mean More Traffic
Google’s John Mueller said on Twitter “more content definitely does not mean more traffic.” Meaning, writing more content does not always translate to more traffic, espesially from Google Search.
Vlog #159: Brian Wallace On Good vs. Bad Infographics & The Process To Make Infographics
In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had with them. In part two…
PSA: Upload Your Own Videos To Your Google Ads Performance Max Campaign Or Google Will For You
There have been some recent complaints that Google Ads is creating and picking its own videos for your Performance Max campaigns. Alex van de Pol wrote on Twitter “Note if you do not add video assets yourself in the performance max campaigns Google wi…
Google AdSense Has A Revenue Calculator Widget
Google AdSense has a revenue calculator widget that estimates how much money you can make from Google AdSense on your website. It is not new, it has been around for around a year, but Sunny pointed it out to me on Twitter a few weeks ago.
Google Tests A Curved With Green Border & More Visible Ad Label
Google seems to be testing a new ad label on the search ads that is way more noticeable than the normal ad label. This one has the black ad text but it is outlined in a curved green border making the ad label stand out much more than previous ad labels…
Poll: SEMs Go Deep On Keyword Research
A Twitter poll by Liraz Postan showed that many SEOs and SEMs go pretty deep with their keyword research. 60% of those who took the poll said they go as low as 10 on the volume chart when digging into keywords.
New Updates To Google Search Ads 360
Google has made some big updates to its Search Ads 360 platform. Search Ads 360 is a search management platform that helps marketers manage search marketing campaigns across multiple engines and media channels. It currently supports Google Ads, Micro…
Search News Buzz Video Recap: Weird Google Algorithm Patterns, New Google Ad Label, Unusual Googlebot Crawling Issue, Search Console Loss & More Messages
The Google algorithm ranking tracking tools seems to be having fun, or maybe they are off, I am seeing mixed signals of Google ranking updates. Google is testing a way more visible Google ad label with a green curved border, shocking…
Google Tests Larger Fonts In Desktop Search Bar
Google is testing using a larger font in the desktop search bar where you type your query. Google was testing this on mobile recently and has been testing various font sizes over the years and Google is testing it again in the desktop search box.
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New Microsoft Advertising Cruise Ads For Bing Search
Microsoft announced a new Microsoft Advertising format for Bing Search named Cruise Ads. It is like Microsoft is creating all these vertical ad formats that in a couple years from now will result in a big consolidation story where Microsoft announced …
Google Adds More Message To Search Console’s Message Panel
Google is still migrating aspects of the old Google Search Console to the new Google Search Console, even thought the process began back in 2017. The next thing to be fully migrated are the types of messages you would see in the message panel. Now “al…
Google Tests Bulleted Descriptions In Search Ads
Yusuf Ozbay spotted Google Search testing bulleted descriptions in the Google Ads spot. So instead of a couple of sentences in the description, Google is testing them as bullet points.
Google Ads API Version 10 Now Available
Google has released version 10.0 of the Google Ads API. Keep in mind, the AdWords API will sunset on April 27, 2022, which is coming up soon. So what is new in version 10 of the Google Ads API? A lot, including smart campaigns, performance max campaig…