Google Ads Fixed The Latency Issues & Weird Error Messages In Ad Console
It seems like for the past few days advertisers have been complaining about the Google Ads console being slow with some latency issues and sometimes that weird error messages were coming up. This lead to a lot of frustration and slowed down some PPC ma…
Google Page Experience Update For Desktop Rolling Out
Google is now rolling out the desktop version of the Google Page Experience update. This rollout started Tuesday, February 22, 2022 and will roll out through the end of March 2022. You probably won’t notice any real ranking changes from it but we have…
Google Shopping Experience Scorecard Will Promote Merchants In Search That Provide Excellent Customer Service
Google is emailing folks who use the Google Merchant Center about a new Shopping experience scorecard that will be used to boost rankings in Google Shopping, amongst other benefits, for merchants who provide an “excellent customer experience.”
New Microsoft Advertising Dynamic Descriptions Ad Text For Bing Search
Microsoft announced a new feature in Microsoft Advertising for Bing search ads named dynamic descriptions. Dynamic descriptions will automatically create descriptions dynamically powered by Microsoft Advertising’s Artificial Intelligence.
Google AdSense Estimated Earnings Report Is Broken Right Now
There are numerous reports that the Google AdSense estimated earnings report on the AdSense console homepage is reporting much lower than expected earnings. The report does not match up with the earnings in the Reports tab. This seems like a widespread…
70%+ Of Search Marketers Say Google Ads Cost Per Clicks Are Up
Most search marketers are saying that the cost per clicks are up from last year on Google Ads. In short, most advertisers are saying the overall cost of each click is more expensive this year than it was last year.
Google: URL Inspection Tool Referring Page Not Really Important
Google’s John Mueller said the URLs listed in the “referring page” section of the URL Inspection Tool is not really important. It is just a technical thing showing which URL(s) Google first discovered the page. It has not quality indication and not som…
Google Shopping Adds Short Title Attribute
Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product you’re selling, Google said.
Google Shopping Search Might Not Support Excluding Keywords
Google Search has long supported excluding words from your search by adding a minus sign before the word in the search box. But there are numerous complaints that this does not work in Google’s Shopping search results.
Bing Colorized Backgrounds For Search Ads & More
Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads. Frank Sandtmann, a German based SEO, notified me of this, he saw it in the Bing Image search results but I see them in the main Bing web search resu…
Google Strengthens The Pirate (DMCA) Penalty Algorithm
Google sent a document to the U.S. Copyright Office that explains how Google’s DMCA update (aka the Pirate update) has been strengthened by (1) catching redirect schemes and (2) a site hit by this demotion on average sees a 89% drop in Google search tr…
Google: Using The Indexing API Not For Jobs Or Livestreams Won’t Hurt Or Help
As you know, Google has an indexing API to expedite indexing of two content types. It is only designed to work for job postings and live streaming content – that is all. John Mueller of Google was asked if it can hurt if you try to use it for other co…
Google: No EAT Score But EAT Is Important & Indirectly In The Search Ranking Algorithm
It has been some time since I covered the topic of E-A-T (expertise, authoritativeness and trustworthiness) here. But John Mueller of Google was asked this on Friday at the 10:30 mark. John said that while there is no E-A-T score that Google uses, E-A…
Google On Pagination & The Value Of Showing Newer Content First
In this next question, Google’s John Mueller was asked about the downside of having newer content published at the end of your pagination set. In short, Google might not value that much the newer content when it is found deeper in your pagination set,…
Google: Web Stories Performance Not Indicative Of Overall Site Performance In Search
Google’s John Mueller said that the performance of your Web Stories in Google Search is not related to the overall ranking performance of your site in general in Google Search. He also added a side not that in general, Web Stories are hard to optimize…
Google: Standard Shopping Campaigns Will Continue To Be Supported
Ginny Marvin, the Google Ads Liaison, confirmed on Twitter that “standard Shopping campaigns will be supported for the foreseeable future,” she said. This comes after some Google Ads reps are reportedly saying that standard Shopping campaigns will be g…
Vlog #160: Brian Wallace On Promoting Infographics & What SEOs Are Missing
In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had with them. In part two…
Daily Search Forum Recap: February 21, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said again…
Bing Tests Various Favicons In Title Tags
Here is an interesting test from Microsoft Bing. The search company is testing placing a newspaper emoji and a magnifying glass emoji as the favicon in the title of the search results pages. It is unusual and I am not sure why Bing is testing it, but …
Google Business Profiles Follow & Welcome Offer Going Away
Kara a Google Community Manager announced that Google is doing away with the Google Business profile feature to follow a local listing in Google Maps or Google Search and also dropping the welcome offer feature. There is no date on when this is happen…