Daily Search Forum Recap: September 24, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads changed its keyword matching again…
Google Adds Booking Links & More Information For Points Of Interest
Google announced it is rolling out new booking links and information for points of interest. Google said “in the months ahead, we’ll also begin showing information and booking links for experiences in a destination, like wine tasting in Paris or bike t…
Bing Image Search Upgrade With V3 Of Aesthetic Model
Microsoft announced on the Bing blog that it has made some serious improvements to Bing Image Search over the past few months. Microsoft credits its use of the updated version (V3) of the Aesthetic model for these improvements.
Confirmed Google Ads Outage Causing Billing Confusion
Google confirmed there was an “account outage issue” that resulted in some ads to stop serving for a period of time in the afternoon of September 22nd. This caused a bunch of advertisers to be confused when they reviewed their stats and billing reports…
Microsoft Advertising New Search Ad Attributes For Marketing With Purpose
Microsoft launched 32 new business attributes you can add to your search ads on Bing. These attributes are called Marketing with Purpose Business Attributes and are in the categories of inclusion, environmental, community/social responsibility and acce…
Google Ads Phrase & Broad Match Keyword Preferability & BERT
There is a ton to pack into Google Ads announcement that they named “matching the most relevant keyword to every search.” There is a change to both phrase and broad match keywords when they match are handled, what happens when they are not identical a…
Google Search Update 9/16, Google Search Console Bugs, Google Ads Keyword Matching & More
This weekend we had yet another Google search ranking algorithm update that went unconfirmed. Google Search Console had some major bugs and stability issues but it all caught up now. Google said do not remove old news articles from your site for SEO …
Daily Search Forum Recap: September 23, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google had this long delay with Google Search Console but no need to worry…
Google Search Console Performance Report Should Catch Up Later Today
While I was offline, Google had a super long delay and a bunch of issues with Google Search Console and some of the reporting. Well, now that I am back, it seems to be coming back to normal. In fact, John Mueller of Google said this morning it might c…
Google: We Licensed The Automobile Data In Search, It Does Not Come From The Web
Earlier this week, we reported that the automobile industry is upset that Google is showing richer data, without crediting the source, for the automobile retail industry. I asked Danny Sullivan of Google where Google gets this data and he said the com…
SMX To Stay Virtual Through 2022
Chris Elwell has announced that the SMX conferences and events run by the parent company, Third Door Media, will remain virtual through 2022. “Unfortunately, crystal balls and intuition are notoriously unreliable. Predicting market movements has been …
Google Ads Advertiser Pages
Google announced new advertiser pages that can be accessed under the about this ad button in the Google Ads. This works with the advertiser verification program we have been covering for a while and it is now something Google is able to fully showcase…
Google Now Allows Sale Of At-Home COVID-19 Test Kits
Google has updated its coronavirus disease (COVID-19) policy to now allow the sale both in paid ads (Google Ads & Shopping) and free listings (on Merchant Center) of at-home COVID-19 test kits. Google said only “test kits that are authorized by the FDA or your local governing body will be allowed.”
Google: It’s Not Terrible To Have Related Links Dynamically Change All The Time
You often see on product pages or even blog posts, a section for related products or related stories. What if those related links were so dynamic that every time the page load, it loaded a new set of links? Is that bad for Google and your SEO efforts…
When Your Google Rankings Is Not Impacted By Changing Website Themes
The other week we covered how Google’s John Mueller said that changing your website theme or WordPress theme, can impact your rankings. But when will changing your website theme not impact your rankings?
You Can Get A Google Penalty For Bad Links In FAQ Schema
A while back an SEO asked John Mueller of Google if “linking to an external site from the FAQ Schema of a discounts/vouchers site?” John responded, “sure.” I guess if the link is against Google’s webmaster guidelines, sure, you can get a manual actio…
Google: Self-Referential Canonicals Help Clean Up Small SEO Mistakes
Google’s John Mueller said that using self-referential canonicals is a good way to clean up small SEO mistakes. He was asked about it on Reddit, about the difference between self-referential canonicals and normal canonicals.
Firefox Testing Bing As Default Search Engine
Mozilla, the company behind the Firefox browser, is testing setting the default search engine to Microsoft Bing for 1% of its users. Mozilla said Sept 6, 2021 1% of the Desktop user base will be experimenting with Bing as the default search engine. The…
Google: You Don’t Need Reviews To Use Product Schema For Product Rich Results
Google’s John Mueller confirmed that even if you do not have reviews on your product landing pages, you can still use product structured markup/schema on your product pages and gain product rich results in the Google search results page.
Programming Note: Offline For Sukkot
This is just a quick note that I will be offline for the Jewish holiday of Sukkot on Tuesday September 21 and Wednesday, September 22nd. All stories, social media posts…