Google Search On: MUM, Things To Know, Shoppable, About This Result & More
Google had a slew of Google Search related announcements at the Google Search On 2021 event. The announcements ranged from improvements and more uses for MUM, to the about this result expanding, to shoppable search experiences, in-store inventory, Goo…
Daily Search Forum Recap: September 29, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said that as searcher intent changes over time…
Google: Sitemap Location In Robot.txt Inconsequential
Did you ever wonder if putting your XML sitemap URL at the bottom of your robots.txt will impact your Google Search indexing? The answer is no. Google does not care about the location of your Sitemap URL in your robots.txt file.
Google’s Query Interpretation May Shift Over Time As Searcher Intents Change
John Shehata, the global VP at Conde Nast, asked a super interesting question about how Google Search adapts to how searcher intents change over time. In short, it seems Google is smart enough to understand queries different over time as searcher inte…
Survey Says: Most SEOs Experience Unexpected Google Search Ranking Drops
Aleyda Solis posted a Twitter poll asking if SEOs have experienced an “unexpected” Google search rankings drop and why. The poll had less than 300 responses but the results do not surprise me too much. In short, most SEOs have experience such a drop a…
Watch Google Search On 2021
Today at 1pm ET/10am PT you can watch Google’s big annual Search On event at searchon.withgoogle.com. I am offline today, so I will catch up on all the news from this event over the next day or so but normally Google will announce big new organic searc…
These Are The Ranking Factors SEOs Want Google To Turn Up
Remco Tensen asked on Twitter which dials would you want to turn in the Google search ranking algorithm. He offered four choices in his Twitter poll including links, usability, factuality, and freshness.
Google Ads Moves From Last Click To Data Driven Attribution (DDA) For Conversion Actions
Google announced yesterday that Google Ads is moving away from last-click. Instead the data-driven attribution (DDA) will soon be the default attribution model for all new Google Ads conversion actions, Google said. In addition, Google is removing the data requirements & adding support for all conversion action types to be able to use DDA.
New Google Help Docs: Best Practices For Ecommerce In Google Search
Google has added a multipage set of new help documentation around e-commerce best practices for Google Search. The docs include how to build the best possible e-commerce site for your users and Google Search.
Google Doesn’t Use The Wikipedia WikiProject Spam Reports For Search Spam
Did you know that Wikipedia has a WikiProject Spam section where it publishes all its link spam reports for all to see? That is basically a list of all those who do link drops on Wikipedia. Long story short, Google Search does not use this list for …
Google Local Pack Header Can Show Brands Over Keyword Search
Colan Nielsen noticed the other day that for some local keyword searches, Google will change the local pack header in the keyword spot to a brand name. Colan shared an example, I can replicate it, and said “Google is listing the specific business it t…
Google My Business Adds Latino-Owned Attribute
Google has added a new business attribute to the Google My Business console. You can now specify if your business identifies as a Latino-owned business and if so, you can add that attribute to your business profile and highlight it in Google Search and…
Programming Note: Offline For Simchat Torah
I will be offline completely for the holiday of Simchas Torah on September 28th and September 29th, Tuesday and Wednesday. Any stories published here will be scheduled and written beforehand and not posted live…
Google Tests Seller Rating Product Star Reviews Box Interface
Brodie Clark spotted another Google Search user interface test where the product reviews stars and ratings show up in a small box at the top right of the snippet. These seller ratings are not really from the structured data area and they do also show u…
Big Google Search Ranking Algorithm Update On September 24th and 25th?
Once again, there may have been yet another Google search ranking algorithm update this past weekend. This is unconfirmed still but it seems like a very big update based on the tracking tools and some of the comments I saw from the community.
Vlog #139: Charley Spektor On Importance Of Link Building For Home Depot
Charley Spektor is the co-founder of Saratoga B2B Group and has a very deep and rich career in digital marketing, from working at IDG, TechTarget, Cheapflights…
Google’s 23rd Birthday Logo – Happy Birthday Google
Today is Google’s officially birthday, it’s 23rd birthday. Oh boy are we all getting old. :) The Doodle, special Google logo, to celebrate is of a cake with a candle, that says 23 on it and it is animated with the Google logo – it is cute.
Google: Best To Not Have Sponsored Products In Category Pages Indexed
I asked John Mueller of Google about category pages that contain sponsored products. Does Google want sites to ensure Google cannot index those sponsored products. John Mueller said “some sites take care to prevent them from being indexed in various …
Google: URL Length Is A Very Light Signal For Canonicalization
Earlier we reported that Google does not use URL length as a ranking factor. While that may be true, Google does use the URL length as a “very light” signal for canonicalization, said John Mueller of Google.
Google: 200+ Ranking Signals Figure Is Misleading
Google’s John Mueller said that Google is trying to move away from the over 200 ranking signal number because they find it to be “kind of misleading.” Misleading in that it is hard to quantify the number of ranking signals Google uses.