Category: Search Engine Roundtable

Google’s John Mueller was asked how Google detects and determines if a piece of content is written as a guest post? John said “we use lots of different signals to try to figure out what might be a guest post.” He added, it is not just that the anchor t…

When Google released Penguin 4.0, Google said that update was about devaluing links, not demoting links. Meaning, Google would simply ignore the spammy and bad links and your website would not be demoted because of those links. Well, Google said somet…

Google’s John Mueller told one webmaster that for his specific example, it might be a good idea for him to have a separate XML sitemap file for URLs that are “often updated.” John said “putting the newer URLs into a single “often updated” sitemap file …

I spotted an interesting comment from John Mueller of Google about URLs and reducing duplication. He said focusing on individual URLs here and there won’t help you much, it is more about looking where you can “reduce duplication by a factor of 10x.”
…

Google has removed the following structured data fields from its Google Search help documentation. Google said these were removed “since they are unused by Google Search and Rich Result Test doesn’t flag warnings for them.”

Google’s John Mueller said that when it comes to web search, Google does not “look at the specific images on the page” for web search or ranking purposes. For image search, Google does but for web search, John said no.

In September we said Google Merchant Center would enforce that all products would have unique product identifiers (UPI) within the product feed. If there was not UPI, Google would immediately disapproved and no longer showed in free listings. That is n…