Google Video: How Key Moments Work In Videos In Search
Danielle Marshak, Product Manager at Google, posted an absolutely outstanding video on how video key moments work in Google Search and how to get them working for your videos. While the details on the implementation are not new, they have been in the h…
Google May Use IndexNow Protocol For Instant Indexing
Surprise, surprise, Google has confirmed it is testing the new IndexNow protocol that was headed by Microsoft Bing and launched a few weeks ago. I am honestly shocked and I didn’t expect Google to participate since the search company has been shy when…
Google: You Shouldn’t Be Creating Links To Your Site
Google’s John Mueller said on Twitter this morning “you shouldn’t be creating links to your site in general.” So there you have it – do not create links to your site, he added that he recommends you check out the webmaster guidelines.
Google: No Need For Legal Interstitials / Banners Requirements Guidelines
Google has said before that legal interstitials are fine and you don’t really have to worry about any penalty or ding for those types of legal banners. But John Mueller of Google said the other day that the search company actually thought of coming up…
Google Ads Editor 1.8 Is Now Available
Google has released version 1.8 of Google Ads Editor. This version has a new overview page, support for additional ad extensions, recommendations for display modes, upgraded match type support, a new sign in process and so much more.
Google Loses Antitrust Shopping Search $2.8B Fine But Wins iOS Tracking UK Case $4B Fine
It was a busy morning for Google in the European region; first losing its EU antitrust case for $2.8 billion for abusing search engine dominance by promoting its own shopping service. Then the UK Supreme Court dismissing the case against Google for all…
Google Keyword Planner Tool New YoY Change Column
Google Ads has added to the keyword planner tool a new column for YoY, year over year, change. Last month, Google added three month percent change and three month trend type to the report, and now we have the YoY change column.
Google On Being On The Edge Of Indexing Is A Quality Issue
We actually covered this topic before when we covered how Gary Illyes of Google spoke about being on the edge of quality several months ago. John Mueller of Google is now talking about being on the edge of indexing and how that shows some of your pages…
Bing Shopping Adds Departments, Stores, Editors Picks, Deals, Pricing Trends & Amazon Integration
Microsoft announced it has added the ability to browse Bing Shopping by department, store tabs, editors picks, insights on item popularity, price across multiple stores, and deals. Microsoft said “these enhanced options provide useful hover menus and …
Why The Sun and Mail Online Don’t Rank As Well As They Could In Google Search
Matt Rogerson, the Director of public policy at Guardian Media Group, posted a Twitter thread dissecting why he believes the claims from The Sun and Mail Online about Google Search mistreating them, are false. He then spent time going through why Goog…
Google November Spam Update Target Cloaked Spam Content With Injected Links?
Last week, Google announced the rollout of the November spam update, which Google said targeted types of content spam. Glenn Gabe said it may have targeted cloaking content spam that had links injected in that cloaked content.
The Industry Mourns The Loss Of John Carcutt – Legendary SEO
I am so sad to report that John Carcutt, an SEO many of us have known, has suddenly passed away. John Carcutt has been in the SEO industry for two decades, not only doing the work day in and day out but also sharing his knowledge with the SEO communit…
Google Confirms Intrusive Interstitials Ding Will Apply To Desktop Sites
With the Google page experience update coming to desktop sites in February 2022, that means that intrusive interstitials as a signal will also apply to desktop sites. John Mueller of Google confirmed this on Twitter saying “Yes, that’s my understandin…
Google Local Inventory Design, Ship To Store & Offline Sales Feed Ads
Google is doing some interesting things in local search, not just with renaming Google My Business but with new user interface features and Google Ads offline sale sales integrations.
Google: We Will Have More Algorithm Updates, Core Updates, Spam Updates & Other Updates
Google’s Danny Sullivan has confirmed that Google will be releasing more search algorithm updates. This includes more core updates, more spam update and other search related algorithm updates. He said this on Twitter adding “we have updates all the ti…
Google On Embedding Videos On Your Pages: Speed Vs Video Ranking
Embedding videos on your pages can slow the page down and cause your core web vital scores not to perform well. But using lazy loading methods or other tricks to get the videos to score well with core web vitals can cause the videos to not be ranked in…
Google: Machine Written Content May Be Okay For Ranking Soon One Day
Google has talked about how machine written content is currently against Google’s guidelines but some day might not be. We heard Google talk about this change in 2017, yes over four years ago, but still today, machine generated content is against Goog…
Vlog #145: Bryan Cush On Create Content Using Medical Databases & Local Search For Health
In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and here we dig into using medical databases…
Goodbye Google My Business & Hello Google Business Profile
Google has changed the name of its local business management product once again. I think that might be sixth time, or maybe more, Google has changed the name of this product. It is now known as Google Business Profile, no longer will it be called Googl…
Official: Google Desktop Page Experience Update Coming In February 2022
We now have an official date for when Google will be bringing the page experience update factors/signals to desktop. Google said it will start the rollout in February 2022 and complete that rollout by the end of March 2022. The same factors, outside …