Google Shopping Ads Bug Causes CPCs To Skyrocket
Friday evening, Google Ads had a bug of some sorts that caused the cost per click (CPC) prices to skyrocket on many Shopping Ad campaigns. Google confirmed the issue on Saturday afternoon and resolved it going forward. The company promised to reach ou…
SiteGround Sites Begin To Return To Google Search After Crawling Bug
Sites hosted on SiteGround last week found themselves not being crawled by Googlebot, Google’s crawler. The issue seemed to have been an DNS issue between the provider’s partners (AWS) and Google according to the hosting company. The DNS issue was res…
Google Confirms Again, Bolding Words Does Help With SEO
Google’s John Mueller confirmed again that bolding words and “important points on a paragraph” does help with SEO and rankings. But it is all relative, if you bold everything on the page, then it doesn’t help, John explained.
Google Chart Teetering On The Edge Of Core Web Vitals Field Data
Ever see a chart in your page experience report or core web vitals reports that shows core web vitals data and then doesn’t and then does again? If you do, you are not alone, it means you are “teetering on the edge of having enough field data for eval…
Vlog #146: Bryan Cush On Health SEO with Schema, Structured Data & Google E-A-T
In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and in part two we dug into using medical databases, local search and E-A-T & YMYL…
Google Merchant Center Now Allows Medical Test Kits
Google has updated its Google Merchant Center policies to allow the sale and listing of medical tests kits in both the paid and free Google Shopping search results. This includes at-home results or lab results and over-the-counter test kits.
Google Logo Structured Data Supports ImageObject Type
Google added to the help documentation for the logo schema/structured data that you can now use ImageObject type to specify an organization logo. This is in addition to just the URL type.
Google On The Future Of SEO
Here is a fun podcast from Googlers John Mueller, Gary Illyes and Martin Splitt on the future of SEO. The group spoke about HTML, JavaScript, web app, structured data, crawling and machine generated content and learning. In short, it didn’t sound like…
Google Search Scroll To Text For Sitelinks
Google now has the scroll-to-text feature for sitelinks in the Google Search results. Google launched these with featured snippets in 2020 but has been testing it since 2018, and it seems to now work for some sitelinks.
Google Search No Results Found Fishing Game
A few days ago in the Black Hat World forums I spotted a thread that I honestly thought was trying to fool me. It showed a screenshot of the Google Search results page, that had no results found, but where Google added these animated GIF of the fishing…
Google November Spam Update Rollout Completed After 8 Days
It took about eight days for Google to rollout the November spam update. This update targeted content spam efforts that went against Google’s webmaster guidelines. It seemed to have a more significant update than the previous spam updates.
Search News Buzz Video Recap: Google November Spam Update Done, Google Tests IndexNow, Googlebot IP Addresses and More
I start off announcing the winner(s) of the Squid Game contest I had last week. Google finished the rollout for the November spam update after 8 days. That Google November spam update seems to be big, at least…
2021 Veterans Day Google, Bing, Yahoo & The Search Industry Pay Respect
Today is Veterans Day in the United States and to pay respect to the day, a bunch of search engines have special logos or themes up for the day. We have a Doodle from Google, a special logo from Yahoo, Bing has their home page updated and we have a ne…
PSA: Google Ads Account Suspensions Over Violating Webmaster Guidelines
Google Ads has a policy that it can immediately and without notice, suspend your Google Ads account, if you violate the Google Webmaster Guidelines. This is not a new policy, it goes back years and years but it may surprise some folks that there is t…
Google Business Profile Manager Logo Now Live
Google has renamed Google My Business to Google Business Profile on November 4th. Starting on November 9th, I saw Google begin to swap out the Google My Business logo with the Google Business Profile Manager logo at google.com/business.
PSA: Google Crawl Rate Setting Does Not Speed Up Crawling
Google has a legacy Search Console feature to let you limit, or slow down, how fast Google can crawl your site under the crawl rate setting. This feature, as we know, takes a day or so to kick in, and does not speed up crawling, it only can slow crawli…
Google Video Answers To Blocking CSS Files, Updating Sitemaps, Deleting RSS & More
Google’s John Mueller posted a two minute video answering four SEO related questions on the topics of blocking CSS files, how to update a sitemap, deleting RSS files and reintroducing a site into Google Search. Most are pretty basic SEO questions, I g…
Googlebot’s IP Addresses In JSON File Officially From Google
Back in 2007, Google came up with a mechanism for SEOs or site owners to verify that Googlebot is who it says it is through reverse DNS checks. But now, Google has also decided to publish a list of IP addresses that Googlebot will use to crawl your sit…
Daily Search Forum Recap: November 10, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google November spam update seems to be significant and making an impact…
The Google November Spam Update May Have Legs
I am honestly surprised to report that I am seeing the chatter build up around ranking drops since the rollout of the Google November spam update. I am seeing numerous posts from people in the forums and on social that they got hit by this update – som…