Daily Search Forum Recap: May 3, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google seems to now be offering SEO certification…
Google Offering SEO Certification Taught By Googlers As Part Of Digital Marketing Course
Historically Google has said they won’t be offering any SEO certification like they do for Google Ads, Google Analytics, and a whole slew of certification they offer. But that seems to have changed when Google announced the new Google Career Certificat…
Microsoft Advertising Revamps Certification Program & Learning Lab
Microsoft has relaunched a revised Microsoft Advertising certification program and learning lab, the company announced. Microsoft said this was done based on the feedback from the industry, they “have updated our offerings to make them both more valua…
Google Search Tests Continuous / Infinite Scroll On Desktop Results Again
Google is testing infinite or continuous scroll on the desktop search results again. As a reminder, Google launched continuous scroll for mobile search last October. Google has also tested infinite scroll on desktop search for many many many years.
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Google Ads Rolls Out Updated Create Ad User Interface
Google Ads has rolled out the new create ad interface to all advertisers, the search company confirmed. This is a very subtle change in terms of the interface, there are no real new features – but the look is slightly different.
Bing SEO: Subscription-Based & Paywall Content
Fabrice Canel posted an SEO best practices post for sites that use subscription-based and paywall content. While Google has something called flexible sampling, previously a first click free program – Microsoft Bing does not.
Daily Search Forum Recap: May 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google may have done another search algorithm update around May 1st…
Google Search Dictionary Has A Tip For Similar-Sounding Words
Google has been offering dictionary search results over a dozen years and the search company continues to make tweaks to that feature. Google now will show a “tip” section on some terms that communicate “similar-sounding words” to the word you searched…
Google: You Can Use Hashtags In Meta Descriptions (#shouldyou?)
Google’s John Mueller was asked if you could use hashtags in meta descriptions? He responded on Twitter saying #sure. But the bigger question is, should you use hashtags in meta descriptions?
Google SEO Office Hours Change: John Mueller Won’t Record Answer To Live Questions
Google’s John Mueller said there has been a change to the SEO office-hours format he hosts often on Google Meet and YouTube. The change is that Google will only record and post the video of questions submitted ahead of time, live questions will not be …
Google Discover Long Tap To Preview Stories For iOS Chrome
Google has added long tap to preview for Google Discover within iOS for Chrome according to Glenn Gabe. Glenn Gabe posted about this on Twitter and said “Google just launched “long tap to preview” functionality in Discover in Chrome on iOS. Long tap the story & you see a preview of the article, you can open in a new tab, incognito, or add to your reading list.”
Possible Google Search Algorithm Update May 1st With Rumbles All Week
For the past week, I have been seeing a different pattern with a possible Google search ranking algorithm update. The forums and SEO discussion around a possible Google update was brewing a good part of last week but the automated tracking tools, most…
Vlog #171: Lior Krolewicz On Being In The Special Ops & How Paid Search Has Changed
Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company. I’ve known Lior from when he was based in Israel, he spoke at a previous SMX Israel event back in the day. We spoke about his history in the space…
Replacing Your Blog With An App Landing Page Will Impact Your Google Rankings
It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done to gain traction on the domain name before the official app is actually live. But will moving the blog …
Google Search Tests Lighter Purple Color For Clicked On Search Results
Google Search is testing a lighter colored purple for the links you have clicked on and visited in the search results. This report came from both Mordy Obserstein and Khushal Bherwani and I can replicate it myself in different browsers.
Google Asked If You Should Avoid Naming Your Company Or Product 404?
We know that sometimes Google can be triggered to treat your pages as a soft 404, essentially Google thinks that page should be 404ed and thus removed from the search results. So one SEO asked if he should avoid naming his new product or service with …
Google Search Console Caches Inspection Tool Live Test URLs For 90 Days
In Google Search Console, you can use the URL Inspection Tool to test how Google sees a URL in its index versus in real time by using the live test button. Jamie Indigo asked on Twitter how long does that URL for the live test cache. Daniel Waisberg o…
Old BingBot User-Agent To Stop Being Used In Fall 2022
Fabrice Canel from Microsoft Bing announced on the Bing blog that the search company will retire the legacy BingBot user-agent in the Fall of 2022. Instead, Bing will use a user-agent that is more representative of its evergreen BingBot rendering engi…
Search News Buzz Video Recap: AI Lawyers Demanding Links, Google Not Stealing Content, Old Bingbot, Google URL Parameter Tool & AdWords API Gone & More
This week in search, a reporter uncovered that sketchy SEOs are making up fake lawyers using AI to send out fake DMCA requests demanding links to their sites…
Google Search Console Performance Report Average Position Metric Goes Missing (It’s Now Fixed)
Starting about an hour or two ago Google dropped the average position metric filter from the Google Search Console performance report. This seems to be a bug and Google’s Daniel Waisberg is looking into the issue. Do not panic, I really think this wi…