Google Ads Image Extensions Come To Desktop & More
Google announced that image extensions for Google Ads is rolling out to desktop ads now. Note, it launched for mobile ads in May 2021. Also, Google Ads image extensions now supports dynamic image extensions for any language and you can use stock imag…
Google 2021 Year In Search – Top Searches
Google has published this years year in review for the top searches it saw in 2021. From COVID vaccine, to Dogecoin and AMC stock to Alec Baldwin to Simone Biles and Dune and Gabby Petito and of course Squid Game. Those and more were all in the top s…
Google Search Efforts On Inclusive Language
Google’s John Mueller and Martin Splitt had two special guests on their podcast show this week to talk about how Google approaches inclusive language in search – a topic we briefly covered only once before over here. The two guests were Zineb Ait Baha…
Google: Googlebot Not Crawling Over HTTP/3 Yet
Google’s John Mueller confirmed that Googlebot is not yet crawling over HTTP/3 yet. He said if you do implement HTTP/3 for your site, it doesn’t mean it won’t benefit your users and thus possibly your core web vitals metrics. But Googlebot won’t crawl …
Daily Search Forum Recap: December 7, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google had another Google Ads bug impacting ad spend…
Google On How To Handle Changing An Author’s Names
Sometimes people change their names, for legal reasons, maybe when they get married, maybe they go from a pseudonym to using their real name. What do you do if you change your name or your author on your web site changes their name – how will Google h…
Google Business Profile Adds Accepted Health Insurance Option
As expected, Google is now letting health providers and facilities to go into their Google Business Profile and select the insurances they accept. This option should be under the info tab, then a section named “Accepted Health Insurance” should show up…
Bing Local Store Search For Inventory & More
Bing announced last week that you can now search Bing and Bing Local for store stock availability and choose to buy online and pick up in-store. I honestly wasn’t sure if it was new, because often Microsoft will repost the same news over and over again…
Google Ads Spending Bug Again This Time Impacting tROAS & Maximize Conversion Value
We have yet another Google Ads spending bug to report, this one was related to Google advertisers using Target ROAS or Maximize Conversion Value bid strategies on some campaigns on December 2, 2021. These advertiser may have experienced “spending fluc…
Google Tests New Suggested Clips Video Feature Snippets Layout
Google is testing a new layout for the key moments video featured snippets layout in Google Search results. Instead of placing a wider video at the top with the text below, Google is placing a smaller video at the top but with the text on the right si…
Google Ads Election & Political Ad Policy Changes For 2022
Google posted a number of new Google Ads policy changes that take place in January and February 2022 around political and election based content in ads. Google is ending the election ads exemption, creating new election ad serving options, won’t be ac…
Vlog #149: Joseph Goldsmith On His View Of SEO As A Video Guy
In part one, we spoke about Joseph Goldsmith and video production topics. In part two, we speak more about SEO topics, mostly about what his clients do around SEO…
Google Tests New Top Stories Layouts Again
Google is once again testing new layouts for the top stories section of the Google Search results. This includes not just the box carousel at the top but also double deckers, large image story with smaller image stories, and more variations.
Google Image Search Tests Latest Section For New Images
Google Image Search seems to be testing a new feature to group images by type of search filter. Here is a screenshot from Mordy Oberstein showing a new section for “latest” images. Google added a latest filter to image search in 2017 but now Google is…
Google AdSense Deactivating Accounts For Inactivity Again
Google is once again deactivating accounts for inactivity. Google AdSense sent out emails last week to AdSense publishers and YouTube publishers saying your AdSense account has been deactivated due to inactivity.
Google Ads Experiments No Longer To Require Drafts Requirement
Google seems to be rolling out a new Google Ads experiments workflow that drops the need to use campaign drafts. George Nguyen reported this at Search Engine Land with the help of Dario from the Marketing O’Clock and it seems to be something Google is…
December Google Product Reviews Update Is Lit
As you all know, Google launched a new algorithm update on December 1st named the December 2021 product reviews update. Since then, the tracking tools have been off the charts showing insane levels of volatility and that volatility has continued throu…
Google’s John Mueller Offers Jurassic Park SEO Advice
John Mueller of Google gave a nice one liner of SEO advice using the movie Jurassic Park. He said on Twitter “It’s a bit like Jurassic Park. Technically, you can do a lot of things. But should you?”
Search News Buzz Video Recap: Google Core Update, Google Product Reviews Update, Google Mobile First Indexing, Algorithm Hell & 18 Years
An insane week to end an insane month of Google changes is how to sum up this SEO video recap. Google finished rolling out the November 2021 core update on Tuesday afternoon, November 30th. So you know, 60% of SEOs said they didn’t see changes with t…
Google Search Localized Language Carousel, Despite Language Of Query
Praveen Sharma shared a screenshot of a new carousel in the Google mobile search results that shows localized language content based on the location of the searcher, despite the language of the query entered. In this example, Praveen’s query was in Eng…