Google: We Reduced Irrelevant Search Results By 50% & Made 5,000 Changes In 2021
Google said in a spotlight piece of Danny Sullivan’s 25 year career in search (which is a nice thing) that Google reduced irrelevant search results by more than half in the past seven years. Google measured that number by looking at its own internal q…
Google Pauses Ads That Exploits, Dismisses Or Condones The Russia-Ukraine War
Google last night posted a new policy in the sensitive events category that will pause ads that exploits, dismisses or condones the Russia and Ukraine war. Google wrote “due to the war in Ukraine, we will pause ads containing content that exploits, di…
Google Search Tests Light Gray Search Box
Google seems to be testing another variation of the Google Search box. This one is a light gray background color for the search box. We recently saw Google testing the dark borders for the search box and also an edgeless search box.
March 2022 Google Product Reviews Update Rolling Out – Everything We See So Far
Google has rolled out its third version of the product reviews update, named the March 2022 Product Reviews Update. The previous two versions were the April 2021 Product Reviews Update and the December 2021 Product Reviews Update. The March version w…
Google Easter Egg For National Cherry Blossom Festival
If you go to Google and search for [National Cherry Blossom Festival] or [cherry blossom] or [hanami season] and so on, Google will give you a Cherry Blossom flower to click on that will trigger Google to have flower pedals to fall from the top of the …
Microsoft Advertising Updates Reporting Capabilities & Usability
Microsoft Advertising announced its “biggest reporting update in our history” by making the search ads reports “faster, easier, and more intuitive,” the company said. The company said reporting is now 60% faster to find and use.
Google Search Console Rich Results Report To Enforce Event Locations
Google posted a notice that it will now show warnings in the Google Search Console rich results report for when your structured data does not define the location for an event. Google said it will “start enforcing location requirements for events.”
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Google Search With Discount Coupon Codes In Shopping Pack
Google is showing coupon codes that you can click on to “view code” and then that will show the code that you can copy and paste into the checkout page at the merchant to get the discount. This seems to be powered by Google the Merchant Center promot…
Microsoft Bing On This Page SERP Feature
Microsoft Bing is testing a feature in its search results page to anchor you to different sections of the search results. Microsoft calls this “On This Page” and when you click on an item on the left side bar, the searcher will be anchored down the se…
Does Redirecting Links That Lead To 404 Pages Gain Google SEO Value?
We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google – that is not new. But John Mueller of Google spoke about how sometimes you can redirect old 404 pages and that link may pass …
Google Again: Product Prices Not A Ranking Factor But Explains Why…
Back in 2016, we covered how Google’s John Mueller said product pricing is not a web search ranking factor. Well, the same is true in 2022, six-years later. But this time, Danny Sullivan of Google explained why it is not a ranking factor.
Recent Lead Of Google Search Asks Google’s John Mueller For SEO Help
Malte Ubl just left google a couple of weeks ago after being with the search company for 11 years. He came back onto Twitter to ask some very specific SEO advice from his former Google colleague, John Mueller. The funny thing is, Malte was the lead G…
Google Looked Into An Eco-Friendly Search Ranking Boost
Google’s John Mueller said that the search company did look into what it could do to incentivize sites to be more eco-friendly. He said they looked into a ranking boost of some sorts for sites that are friendly to the environment but it was tricky, he …
New Google Ads Editor v2.0 Live With Performance Max Campaign Support & More
Google has released version 2.0 of Google Ads Editor and as promised, this version comes with support for Performance Max campaigns. Google also jumped from version 1.8 directly to version 2.0 (which I expected) with this release.
Google Explains Why Google Does Not Crawl & Index Every URL
John Mueller of Google wrote a very detailed and honest explanation on why Google (and third party SEO tools) do not crawl and index every URL or link on the web. He explained that crawling is not objective, it is expensive, it can be inefficient, the…
Daily Search Forum Recap: March 21, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There was yet another unconfirmed Google search update this past weekend…
Google Business Profile Emergency Help Attributes
Last week sometime, probably around the same time Google added the hotel attributes for Ukraine refugees, Google added new “emergency help” attributes to Google Business Profiles. The attributes include accepts donations, employs refugees, needs volunt…
Run In Parallel The Old Google Analytics UA Tracking Code With New GA4 Code
With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is yes, at least until UA3 stops tracking.
Google Merchant Center Integration Live For Some In Google Analytics 4
Some are saying they now see under the Google Analytics 4 property settings where it lets you link Google Analytics with other Google products – an option to link with Google Merchant Center. I personally see it and according to Charles Farina, this i…
Google: Site Moves With Redirects In Place Only For 3-Months Is Too Short
We know that Google for several years has been telling us we need to have redirects in place for a year or so for Google to have the site moves stick. But how many months is too few, too little? John Mueller of Google said that three-months for a redi…