John Mueller Of Google On 404ing or Using Rel Canonical On URL Parameters
There is an interesting response from John Mueller of Google on what to do with URLs that may appear duplicated because of URL parameters, like UTMs, at the end of the URLs. John said definitely don’t 404 those URLs, which I think no one would argue wi…
Google Hotel Knowledge Panels Gain Health & Safety And Sustainability
Google is now testing or rolling out the Health & Safety and Sustainability information for hotels right in the knowledge panel. Previously, in 2020 it was added to the hotel landing pages in the Google hotel search results but now it can show directly in Google Search.
New Streamlined Google Ads Tools & Google Ad Extensions Now Assets
Google announced it has renamed the Google Ads extensions to “assets” plus it has released new workflows, tools and reports to “make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performan…
Google Only Checks Your Homepage For The Favicon
Google can show your favicon in the search results next to your search result snippet. Google’s John Mueller said Google finds your favicon based on the favicon presented on your home page only.
Google URL Inspection Tool Now Displaying Longer Rendering / Screenshot Of Page
Google Search Console may have improved the URL inspection tools view inspected page screenshot feature to show more of the page. Now it seems with the mobile view, Google is showing a rendering twice as long.
Google: Word Count Is Not A Sign Of Thin Or Unhelpful Content
Google’s John Mueller said on Twitter this morning that word count is not a sign or factor for what Google considers to be thin content or unhelpful content. John wrote, “Word count is not a sign that a page is thin content.”
Google Merchant Center No Longer Needs Primary Country Of Sale & Additional Countries Fields
Google has made changes to how your feeds work for countries, removing the need to list a primary country and additional countries, and replacing them with target countries.
Google Drops Article Too Short & Word Count Section From The Search Console Content Errors
Earlier this month, Google said it might remove the word count reference from the best practices for your article pages help document in the Search Console news errors page. Well, it did, it removed the whole section and error around “article too short.”
Google Promotes Google Lens In Mobile Search
Google is promoting the Google Lens feature in the mobile search results based on the type of query you enter. Google has a promotion box smack in the middle of the search results page that says “search what you see, camera search” with a picture of a…
Google Ads Scripts Gains Support For Performance Max Campaigns
Google announced that Google Ads scripts now support Performance Max campaigns. Google said, “this treated as a brand new campaign type in scripts, similar to how video or shopping campaigns already work.”
Google Local Search Ranking Update Around September 7th
Google may have also pushed out a local search ranking update around September 7th. This is in addition to the helpful content update between August 26th and September 9th and the September 2022 core update that kicked off on September 12th.
Google: Profile Links Are Not Enough
This may be obvious to most of you, but Google’s John Mueller was asked if profile links, links in forums or social profiles if those links are enough to get you to rank in Google Search. John said no and left it at that, which is probably the best way…
Google Ads Consolidates Manage Automatically Applied Recommendations In One Page
Google Ads has added a new consolidated or bundled page that puts all your automatically applied recommendations on one page. Google said there is “a new version of the “Manage” tab where you can explore recommendation bundles and learn more about each…
Google Search Console Adds New HTTPS Report
Google has added a new HTTPS report within Google Search Console. This new report now shows you not just which pages are not served over HTTPS but also why they are not being served as HTTPS.
Google Merchant Listings Expanded, More Structured Data Properties & New Search Console Reports
Google announced a lot of new features and availability around shopping and product experiences in Google Search yesterday. Google expanded eligibility for merchant listing experiences, added more structured data properties, and released new Google Sea…
Daily Search Forum Recap: September 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google announced a new core update yesterday and so far and early on…
Google September 2022 Broad Core Update Is Live – What We Are Seeing Now
Google Search has started to roll out the second broad core update of the year, the September 2022 broad core update. It started on September 12, 2022 at about 11:25 am ET and can take about two weeks to roll out.
Google Consolidates A/B Testing SEO Impact In Search Help Documentation
Just like with Google’s consolidation of preventing spam on your site, Google did the same with its blog post on how to minimize A/B testing impact in Google Search. Google has repurposed that old blog post into an official help document in the Google …
Google Review Guidelines Now Prohibit Incentivizing Removal Of Negative Reviews
Google has updated its Google Maps contributor guidelines, specifically disallowing a business to incentivize those who leave negative reviews to remove those reviews. Previously, the guidelines only prohibited incentivizing leaving positive reviews.
Google: We Will Never Penalize You For Not Having H1 Attributes
Google’s John Mueller said something he normally does not say, the word “never.” He said Google will never penalize a site for not having an H1. John said this on Reddit, adding that it is good practice and low effort to have H1s but you won’t be pena…