Vlog #168: Larry Brauner On Growth Marketing, Reputation Management, Reviews, Ads & More
Larry Brauner, the growth marketer and VP of digital marketing at iPostal1, stopped by the office to talk search. Larry has been in my office before, when we were mutually working on a local non profit organization together…
Google: Don’t Change URLs and Change Them Back For SEO Testing
Google’s John Mueller said on Twitter he would recommend again changing URLs and then changing them back, and repeating that, for SEO reasons. The individual wanted to do that for SEO testing but generally, with SEO, changing URLs, is not a recommende…
Bing Search Video Previews Expand To Show Related Videos
I am not sure if this is new, but this Microsoft Bing search feature is slick. When you see video results in the Bing Search results, then mouse over that video preview, it will expand to show you a larger preview. If you hold your mouse cursor over th…
Google: Discover Traffic Not Impacted By Expanding Your Navigation Menu
Google’s John Mueller was asked if going from 5 to 10 links in your site’s main navigation menu to about 150 links in that navigation menu would result or possibly impact your Google Discover traffic. John unequivocally said no, any Google Discover tra…
Google Search Ranking Algorithm Update April 13th & 14th (Unconfirmed)
There seems to have been another Google search ranking algorithm update, which is unconfirmed by Google right now, that started Wednesday, April 13th and trailed into Thursday, April 14th. I am seeing both chatter within the SEO forums and some of the…
Search News Buzz Video Recap: Google Product Reviews Update Fully Live, Google Highly Cited Label & Trusted Store Badge, Google Ads Manager Dashboard & More Search News
We seem to have another confirmed update starting on April 13th, right after the product reviews update finished. Google has finished rolling out the March 2022 product reviews update. Alan Kent from Google said writing in your product reviews content …
Google: Audience Signals Help Jumpstart Performance Max Campaigns But Continue To Inform
The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google’s systems over the campaign lifecy…
New Way To Create Custom Columns In Google Ads
Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.”
Google Tests People Also Ask Play (Listen To) Speaker Icons
Google seems to be testing a new search feature for the people also ask section where you can listen to Google read you the results of those snippets. There is a play speaker icon near each one.
Google On Writing You Tested A Product With The Product Reviews Update
One of the newish lines from the March 2022 Google Product Reviews update announcement is where Google said “including original images from tests you performed with the product can be good ways to do this” But writing that you tested a product in your…
Bing People Also Ask With Refinement Bubbles
Microsoft Bing is showing refinement selectors in the people also ask section of its search results. You can use those refinement bubbles to filter the people also ask results even more.
Google: No Technical Method To Gain Featured Snippets In Google Search
Google’s John Mueller was asked for advice on how can he help his client rank in the featured snippets section of the Google Search results. In which, John responded that there is “no technical method for achieving that.”
Google Search Product Comparison Gains Compare With More Products
Google has been showing the ability to compare one product agains the next in Google Search for several years now. But now Google quickly lets you also add additional products to add to its comparison search feature.
New Google New Global Campaign Summary For Aggregate Reporting On Manager Level
Google Ads has added a new report that will help you see how well your campaigns are performing across multiple campaigns across multiple accounts. Google said it has also made dashboards faster and easier to use with several improvements.
Highly Cited Label In Google Search Tops Stories Now Live
Google announced a new label for top stories named “highly cited” about two weeks ago. The highly cited label is now showing up for select news stories in the mobile search results.
Google Search Console Will Show Links From A Redirected Domain To New Domain
Google’s John Mueller was asked if Google Search Console will show links from a redirected domain to the new domain in the links report in Search Console. The answer is yes, if the links are being redirected and you did a site move from domain A to dom…
Not All Product Comparisons Trigger The Google Product Reviews Algorithm
Alan Kent from Google was asked if if product comparison posts like comparing one product against another “count as reviews in the eyes of Google and, more importantly, the Product Reviews Updates?” Alan sent not necessarily.
Google Search Showing Image Results In Weird Snippet Location
Here is a weird Google search interface test that is the more visual design but seems possibly broken. Google is showing a set of images in a snippet that has no URLs listed, is unrelated to the snippet above it or below it. It just shows images rela…
Google Now Says Automatically Generated Content Against Guidelines When Intended To Manipulate Search Rankings
Google has updated the webmaster guidelines document to add that automatically generated content is against the guidelines only when it is “intended to manipulate search rankings.” This was added to the main webmaster guidelines here the other day and…
Bing Insights Sub-Snippets In Search Results
Last year, Microsoft Bing launched Page Insights where snippets would have a lightbulb next to them that when clicked on would show you third-party information from other sources not in that specific snippet’s page. Well, now Bing is testing placing a …