Jewish High Holy Days Approaching: Google Shares Tips On How To Temporarily Close Your Site
Next week the High Holy Days begin for the Jewish people and some of us will be offline (I will be offline) and some more righteous folks actually disable functionally, like checkout processes, on their sites on the holidays and even on Shabbat (Saturd…
Vlog #189: Christine Zirnheld, aka Shep On Google Ads Performance Max Campaigns
In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O’Clock. We also spoke about her being a PPC hypocrite specific with broad match and its powers, in some cases…
Confusion: Google Search Console’s HTTPS Is Invalid And Might Prevent Indexing
Last week, Google rolled out a new Search Console report for HTTPS, and with that came a lot of confusion around a specific error. The error was “HTTPS is invalid and might prevent it from being indexed.” This shows in the URL inspection tool, which wa…
Google Tries Hard To Not Overlap Different Search Ranking Algorithm Updates
A lot of folks were thinking that Google in order to bolster the helpful content update rolled out a core update right after the helpful content update was done. As we covered before, that is not the case. It was just that Google had a core update rea…
Google Ads Self-Upgrade Tool Now Rolling Out For Local Campaigns To Performance Max
Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we reported last August and now the tool has begun to roll out to help you along with the upgrade process.
Google Tests Two People Also Ask Results In One Question
Google is testing showing two people also ask featured snippets in a single question expansion. This acts similar to the multifaceted featured snippets and the new featured snippet design we saw earlier but now within the people also ask box.
Google September Core Update Slower To Roll Out In Some Countries?
Some folks in the SEO community have been asking if the last core update, the September 2022 core update, has been slower to roll out in some specific countries than in other countries. John Mueller of Google replied with his “it depends” response.
Search News Buzz Video Recap: Google September Core Update, Helpful Content Update Done & Possible Local Search Ranking Update
What a week, we had the launch of the September 2022 core update that started off strong and fast. Google confirmed the helpful content update is done rolling out but I bet most of you didn’t notice anything. Google even possibly had a local search ran…
John Mueller Of Google On 404ing or Using Rel Canonical On URL Parameters
There is an interesting response from John Mueller of Google on what to do with URLs that may appear duplicated because of URL parameters, like UTMs, at the end of the URLs. John said definitely don’t 404 those URLs, which I think no one would argue wi…
Google Hotel Knowledge Panels Gain Health & Safety And Sustainability
Google is now testing or rolling out the Health & Safety and Sustainability information for hotels right in the knowledge panel. Previously, in 2020 it was added to the hotel landing pages in the Google hotel search results but now it can show directly in Google Search.
New Streamlined Google Ads Tools & Google Ad Extensions Now Assets
Google announced it has renamed the Google Ads extensions to “assets” plus it has released new workflows, tools and reports to “make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performan…
Google Only Checks Your Homepage For The Favicon
Google can show your favicon in the search results next to your search result snippet. Google’s John Mueller said Google finds your favicon based on the favicon presented on your home page only.
Google URL Inspection Tool Now Displaying Longer Rendering / Screenshot Of Page
Google Search Console may have improved the URL inspection tools view inspected page screenshot feature to show more of the page. Now it seems with the mobile view, Google is showing a rendering twice as long.
Google: Word Count Is Not A Sign Of Thin Or Unhelpful Content
Google’s John Mueller said on Twitter this morning that word count is not a sign or factor for what Google considers to be thin content or unhelpful content. John wrote, “Word count is not a sign that a page is thin content.”
Google Merchant Center No Longer Needs Primary Country Of Sale & Additional Countries Fields
Google has made changes to how your feeds work for countries, removing the need to list a primary country and additional countries, and replacing them with target countries.
Google Drops Article Too Short & Word Count Section From The Search Console Content Errors
Earlier this month, Google said it might remove the word count reference from the best practices for your article pages help document in the Search Console news errors page. Well, it did, it removed the whole section and error around “article too short.”
Google Promotes Google Lens In Mobile Search
Google is promoting the Google Lens feature in the mobile search results based on the type of query you enter. Google has a promotion box smack in the middle of the search results page that says “search what you see, camera search” with a picture of a…
Google Ads Scripts Gains Support For Performance Max Campaigns
Google announced that Google Ads scripts now support Performance Max campaigns. Google said, “this treated as a brand new campaign type in scripts, similar to how video or shopping campaigns already work.”
Google Local Search Ranking Update Around September 7th
Google may have also pushed out a local search ranking update around September 7th. This is in addition to the helpful content update between August 26th and September 9th and the September 2022 core update that kicked off on September 12th.
Google: Profile Links Are Not Enough
This may be obvious to most of you, but Google’s John Mueller was asked if profile links, links in forums or social profiles if those links are enough to get you to rank in Google Search. John said no and left it at that, which is probably the best way…