Poll: How Often Search Marketers Are Using ChatGPT, Bing Chat & Google Bard vs Traditional Search
I find myself going back to traditional search over asking AI-based search for answers, and I was curious if I am alone or not. So I created a number of polls on Twitter asking if search marketers are using AI-search or traditional search more and if s…
Here Is What Changed with the Google Helpful Content Guidance – Page Experience & More
Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below.
Google Search Console To Drop Page Experience Report, Mobile Usability Report & Mobile-Friendly Tests
In the coming months, Google will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool. The core web vitals and HTTPs report will remain in Google Search Console.
Google Publisher Center Reader Revenue Manager & Search Console Subscribed Content Report
Google has launched some goodies for news publishers, including a new Reader Revenue Manager within the Google Publisher Center and a Subscribed content report in Google Search Console.
Google Bard Drafts More Varied & Bing Chat Math Formulas Nicer
Google Bard is rolling out an update to make the draft responses more distinct from each other, while Bing Chat has rolled out cleaner and nicer formatted math formulas.
GoogleOther: A New Generic Google Crawler To Help Googlebot
Google has added a new crawler to its list of Google Crawlers and user agents, this one is named GoogleOther. It is described as a “generic crawler that may be used by various product teams for fetching publicly accessible content from sites.”
GA4 Fractional Cross-Channel Conversion Credit Now Imported Into Google Ads
Google posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising.
Google Ads Looking To Surface More Search Term Data
Ginny Marvin, Google’s Ad Liaison, said on Twitter that there is “ongoing work to surface search term data in privacy-preserving ways.” This also includes bringing “more functionality to search terms Insights,” Ginny added.
Google Business Profile Manager Search & Dashboard Bug Hiding Businesses
There is reportedly a confirmed bug with the Google Business Profile Manager where some business profiles are not showing up in the list. This can happen even when you search for the business you know you can access otherwise.
Google Search Product Image Thumbnail Snippets With Pricing Overlays
Google seems to have rolled out pricing overlays on top of some product thumbnail images within the search snippets. For example, if you search for [diamond bands] and look at the Costco result, you will see these pricing overlays.
Google Search Tests Color Swatch For Product Grid Results
Google Search is testing adding a color swatch to the product grid layout in its search results. Google is showing colors in small boxes and a “+ more” label if there are more colors to choose from for that product.
Google Investigating New Wave Of Google Ads Disapprovals Issues
There has been another wave of Google Ads disapproval across Google Ads and Merchant Center. Google’s Ads Lisiason, Ginny Marvin, said the Google Ads team is aware of this and is investigating.
Google: If You Can’t Block No Result Found Internal Search Results Then Block All Search Results
Google’s John Mueller went on a bit of a rant on Reddit on the topic of having your internal search result pages crawlable and indexable. As you know, in general, Google does not want to index search results but John said, this is especially true for s…
Google Expands Return / Shipping Details In Search Results & New Search Console Reporting
Google announced that it can now show expanded shipping and return information in the Google search results snippets. Google also added new Search Console reporting to help merchants debug these shipping and return structured data elements.
Google Vehicle Ads Now Open To Canadian (& US) Advertisers
Google’s vehicle ads, which launched as a beta in January 2022 and then became available to all US advertisers in March 2022, are now available to Canadian advertisers this month.
Bing Chat To Be Able To Process Book Size Documents
Bing Chat may soon be able to process book-size documents, not just a page or two of a PDF of web site, but a whole book. Mikhail Parakhin, the CEO of Bing, said this on Twitter the other day.
Vlog #219: Igal Stolpner On International SEO: It’s About The Regional Users
In part one, we learned about who is Igal Stolpner and now in part two we dive into the topic of international SEO.
He said while hreflang is important for international SEO…
Google April 2023 Reviews Update – What We’re Seeing…
On April 12th at noon, while I was offline, Google released the April 2023 reviews update that expanded the product reviews update to go beyond just products and also impacted services and things. It has been just under a week since it launched, and s…
Report: Google Working On New More Personalized Search Engine & Project Magi
The New York Times reported yesterday that Google is working on an “all-new search engine” while also working on Project Magi, aimed to add AI-based features to the existing search engine.
Google On A Site Dropping In Ranking For One Keyword
Gary Illyes from Google spoke about the topic of a website dropping in rankings for a single keyword or single keyword phrase while ranking fine for others. Can it happen? And if it does happen, what should you look out for?