Many Marketers Worried About SEO & PPC Budgets Being Cut In 2023 Due To Recession
I conducted a very unscientific poll on Twitter asking marketers who do SEO and PPC if they are worried about their budgets being cut in 2023 due to the recession (or looming recession). 23% of marketers said they are very worried, 37% said they are s…
Google Search Things To Do Carousel Gains More Details In Scroll Window
For the past couple of weeks, Google has expanded the Things To Do overlay carousel to allow searchers to scroll through the carousel vertically instead of clicking to a new page to gain more details.
Google Helpful Content Update & Link Spam Update Delayed Rollout Due To Holidays
Google officially confirmed that the helpful content update needs more time to roll out, but now the link spam update is also past the two-week mark, and it is not done rolling out yet either. John Mueller of Google said these updates may take longer …
Google: Links On YouTube Won’t Help Your Google Rankings & SEO
An SEO asked if links on YouTube videos will help with your Google SEO. Then someone said that it would help get your content indexed faster. Both are false and myths because YouTube links have nofollow attributes on them, so Google does not count them.
Google: Building Your Site On Bad Links Over Time Will Have A Lasting Effect
Google’s John Mueller provided some advice on a site that seemed to have been hit due to bad links. He said on Mastodon, “If you’ve built the foundation of your site on bad links for a longer period of time, that will have a lasting effect even if you …
Catching Up On Bing Search User Interface & Search Experiments
Over the past several weeks, I’ve been collecting a number of Microsoft Bing search experiments and user interface tests. It has slowed down a bit this week, so I’ll share most of them below.
PSA: Google’s Passage Indexing / Ranking Helps Google Better Understand Messy Content
It has been a while since I heard anyone talk about Google’s passage indexing, technically should be passage
Google Says Cache-Control Headers Aren’t Used For Crawling & Indexing Unless It’s Embedded Content
In 2018, John Mueller of Google said Google does not use cache-control headers when crawling. He said then that the has no impact on GoogleBot and how it crawls your web pages. He said that again today, at the end of 2022, but added, “at most, they mig…
Most SEOs Aren’t Concerned About ChatGPT Threatening The SEO Industry
ChatGPT is cool, very cool, in fact, I used it for fun for my video introduction earlier this month, but does this put SEOs out of a job? Will it write all of our content, will it give SEO recommendations, and will it provide coding examples, that wil…
Google:Unique Text, Infographics & Video Does Not Make Content Good, Accurate & Helpful
Google’s John Mueller said that “writing unique text, adding infographics, and a video” does not by default make that content “good, accurate, and helpful.”
Google: Spam Update Hits Won’t Be Fixed By Removal Internal Duplicate Content
Google’s John Mueller said that removing internal duplicate content and other technical issue fixes won’t lead to your site recovering from a Google spam update. John said that these spam updates look more at the “actual content” than if you have tech…
Google Ads To Allow Some Cannabidiol (CBD) & Hemp Ads In Some Regions
Google Ads will soon allow some cannabidiol (CBD) and topical, hemp-derived CBD products to be advertised on its network. Google posted this policy update and said this begins on January 20, 2023.
Vlog #203: Jessica Budde On Transitioning Her Role As A Digital Marketer & Client Red Flags
In part one, we spoke about Jessica Budde’s professional history, and in part two, we spoke more about how she had to shift her role and job as her agency grew from a small team to a medium-sized team…
Calmer Christmas Weekend For The Google Search Results
It seemed a lot calmer this past weekend, Christmas weekend than we had it a while in the world of Google search volatility. This is a good thing since we really want to see the two Google ranking algorithm updates wind down before yearend.
Google Fixing Bug With Search Not Caching & Serving SXG (Signed Exchange)
Google confirmed last week that it is working on a fix with SXG, signed exchanges, and not working correctly in search. Specifically, Google serves them in Google Search as normal HTML pages, not as signed exchanges.
Google Provides SEO Advice Around LastPass Security Breach
As some of you may know, LastPass had a pretty big security breach that is pretty concerning. But outside of password issues, what do SEOs need to consider with this security issue? John Mueller of Google noted that the website URLs in the breach were…
Does Being Internet Famous Help Get SEO Support From Google?
I spotted this thread on Mastodon where both John Mueller and Danny Sullivan of Google was helping internet legend Tim Bray with some SEO issues he was having with Google Search. Yes, he got two Googlers helping him, which is rare, but has happened be…
John Mueller Of Google Providing Webmaster Support on Christmas Again (2022 Edition)
Every year John Mueller of Google makes a big effort to help respond to both SEO-related questions and just to wish individuals in the community a Merry Christmas on Christmas Eve and Christmas Day. He has done this since at least 2017, so five years …
Search News Buzz Video Recap: No More Google Core Updates In 2022, Helpful Content Update Taking Longer, The Impact Of These Updates & More
Google told us that we should not expect another Core update in 2022, so you can relax about that. Google said the helpful content update would take longer to roll out…
Google Search Testing New Desktop Search User Interface Design
We’ve been covering a lot of Google user interface tests but here is a look at a revamped Google Search desktop interface including some of the tests we covered before. You see the new site links tests, the new people also ask tests, four rows of the T…