Local SEOs: Check Your Photos In Your Google Maps Pin Overlay
Mike Blumenthal dropped a simple but thoughtful local SEO tip that all businesses should do some time in the near future. Just check the featured photos that Google selected to be displayed in your Google Maps pin overlay.
Google Says Writing SEO Case Studies Are Quite Challenging
Google has this SEO case studies and success stories page since 2019 and they have updated it a few times, I believe, since. Recently, someone Mariachiara Marsella asked John Mueller if Google can add new case studies.
Apple Business Connect: Manage Your Business On Apple Maps
Apple has reannounced its toolset for businesses to manage their business listings on Apple Maps. It is now called Apple Business Connect, previously named Apple Places and prior to that Apple Maps Connect.
Google Reiterates Guidelines On AI Written Content After Bankrate AI Content Writer Gains Attention
Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and not hide it. With that, Google’s Search Liaison, Danny Sullivan, responded to the SEO community about Google’…
Google Search Tests Trending Stories From Country/Region
Google Search is testing displaying news stories for users in a specific country or region, from a specific country or region. Google titles this section, “Trending stories from country/region” and then shows the country or region as the header.
Google: Keep Your HTML Head Section Clean
Google’s John Mueller said when it comes to your HTML head section, you want to ensure that section is clean and tight. If possible, you don’t want it to have broken syntax because it can break other parts of the page and make it hard for Google to re…
Google Search Ranking Algorithm Update Kicking Off Or Tail-End To Helpful Content & Link Spam Updates?
I see signals, both in terms of SEO chatter and some of the Google Search tracking tools, of more volatility in the Google Search results. The volatility is algorithm update levels and can either be a new Google search ranking algorithm update or it c…
Google: Linking To Multiple Providers In Product Reviews Might Give A Small Ranking Boost
In Google’s fifth release of the product reviews update, Google added that linking to multiple sellers is part of the overall algorithm. Alan Kent from Google said yesterday on Twitter that when all else is equal, “linking to multiple providers might …
Google Ads Editing Bug In Draft Or Experiment Campaigns
The Google Ads Liaison, Ginny Marvin, confirmed a bug when editing ads within a draft or experiment campaign. The Google Ads team is working on a fix, but Ginny provided a workaround.
Google: Longer Google Algorithm Updates Aren’t Necessarily More Intense
Google’s John Mueller said that just because an algorithm update takes longer to roll out, it doesn’t make that update more or less intense. The update’s length is generally related to internal Google parameters; as we covered before, it is not about h…
Google Business Profiles Products Price Ranges & Custom Call To Actions Going Away
Google Business Profiles will stop supporting price ranges for products and custom call to actions, starting February 15, 2023. Google will also remove any existing price ranges and all landing pages will have a “visit site” label.
Google Maps 360 View For Popular Business Profiles
Google Maps can now show 360 views of the outside of some famous buildings and places. This gives some sort of aerial 360 view of the building in a video-like format in Google Maps.
Poll: Most SEOs Not Using Google Analytics 4
Carrie Hill posted a poll on Twitter asking SEOs, her followers, what the status of their GA4, Google Analytics 4 installs are. It seems like most SEOs, well, the 300 or so who responded, said they are just collecting data and not doing more with it.
Google Ads: Performance Max Is Not Preferred Over Search
Ginny Marvin, Google’s Ads Liasion, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, “PMax isn’t ‘favored’ over Search.”
Google Search Instances : For Recurring Events & Festivals
Google Search has a feature named “instances” that shows you when an event happened each year in history. So if you run an event annually, Google may show the instances of those events over time in Google Search.
Google: Traffic Is Not A Measure Of Search Quality
Google’s John Mueller said on Twitter that traffic is not necessarily a quality measure. Basically, John is saying just because a certain number of pages do not get as much traffic as another set of pages, it does not mean those pages are higher or low…
Vlog #205: Mark Saltarelli On Start Up Campaigns and B2B Marketing with Demand Generation
Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his history in digital marketing, first working at Toast, then FullFunnel, then Cypress North…
Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete
Danny Sullivan, Google’s Search Liaison, said on Twitter on Friday afternoon that the December 2022 helpful content update and December 2022 link spam update may take an additional two weeks to complete. He said it will finish “likely within two weeks…
Google: Rolling Out An Algorithm Update Is Like Planting Seeds In A Garden
Google’s John Mueller said that with some Google search algorithm updates, it is like when you plant seeds in your garden. In short, he said it is not always easy to define when a search algorithm update launches precisely because you might not see any…
Google Site Name Documentation Clarifies M-Dot & WWW Are Considered Domain-Level
Google has once again updated the relatively new documentation around Site Names in Google Search, this time to clarify that www and m-dot prefixes for domain names are generally considered root domain names for Site Names in Google Search.